Supersymmetry Demystified: A Self-Teaching Guide (Demystified Series)
Enterprise Ireland: China Demystified
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www.newmorningip.com +353 1 254 2340 IP Strategy for Irish Companies Doing Business in China September 2013
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Talk to Enterprise Ireland clients who are entering the Chinese market. The presentation concerned intellectual property issues in China
Transcript of Enterprise Ireland: China Demystified
www.newmorningip.com +353 1 254 2340
IP Strategy for Irish Companies Doing Business in ChinaSeptember 2013
Intellectual Property is the legal right to control the results of creativity and innovation
Intellectual Property strategy is how you use the intellectual property system to your advantage
Monetize
Exclude Interact
LicenceSell
Collateralise
EnforcementThreat
Access other innovationLeverageStandards
Interoperability
The Business Model Investors Prefer, MIT Sloan Management Review June 22 2011
www.newmorningip.com +353 1 254 2340 6
www.newmorningip.com +353 1 254 2340
Strategy
• Understand your supply chain• Identify points of import/export/transit in EU Customs area• Strategic use of various national and community rights• Risk analysis for potential infringements• Surveillance program for potential infringers• Preparation for action or reaction
– Forms/contacts– Proofs– IP right coverage of goods
• Readiness to initiate or defend judicial procedures• Readiness to walk away from a shipment?
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[email protected] +353 (0)1 254 2340 l www.newmorningip.com l @newmorningip
