Door-To-DoorSales–Simplified

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EnterpriseiPadAppCaseStudy

Whentherealpurposeofsales-teamislostsomewherebetweeninexhaustiblepaperwork&recordkeeping,it’stimetosetoffandleadachange.OberweisDairy,amilkanddairyproductscompanybasedinChicagoland,usesadoor-to-doorsaleschannelfornewcustomeracquisition.Thetraditionaldoor-to-doorsalesmethodrequiredsalespeopletomovewithinandacrossterritories,goingdoor-to-doortotapnewprospectsandfollowupwithexistingleadswhilealsorecordingprospectresponse&orderstatusesonpaper.Incessantpaperworkandtime-consumingrecordkeepingwasafactorleadingtolowsalesperformance,whichbroughtOberweistoLeewayHertzwiththeideaofaniPadappthatcoulddoeverythingandleavethesalesteamtofocusonsellingnotpaperwork.

Objectives

• SimplifyCRMprocess&eliminatepaperwork.

• Increasesalesteamefficiencythroughreducedsaleslifecycle

• Fosterpositivecompetitivespiritwithinthesalesteambysharingreal-timesalesstatistics.

Paper-to-iPadTransitionOberweiswantedtoincreasetheefficiencyofitssalesteam.Thiswaspossibleonlyifthesalespeoplefocusedonselling.Recordkeepingcouldbemanagedbysomeoneelse.ThissomeoneelsewasaniPadapp;anappthatcoulddoawaywithpaperwork&couldgiveusefuldirectionstothesalespeoplehelpingthemplandailyvisits,captureresponses&followupwithpotentialcustomers.Therequirementwascomplex,andtransformingthiscomplexrequirementintoasimple,usableandeffectiveiPadappwasabigchallenge.ItcalledforseamlessintegrationofOberweis’existingbackofficesystemswithamobileiPadApp.

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Motivatessalesteambydisplayingtheentiresalesteam’sperformanceinreal-time.

"IwouldhighlyrecommendLeewayHertz.Theyfollowedthroughontheircommitments,werereliable,anddeliveredagreatsolutionforOberweisDairy.We'regladtohaveworkedwiththemandwilldosoagaininthenearfuture."

JoeOberweisCEO,OberweisDairyOberweisiPadApp

LeewayHertzSolution

WedevelopedacustomroutingalgorithmanduseditinsyncwithGoogleMaps&GoogleAPIstoenabletheiPadapptoautomaticallydetecthousesaroundasalesperson’scurrentlocationinthegivensalesterritory.Theappthendisplayedthestatusforeveryhousetellingthesalespersonwhetherit’sapotentialprospectoranexistingleadorexistingregisteredcustomer;henceplanning&executionofsalesbecameeasier.AdatacachingfunctionfacilitatesappusageinofflinemodeorinareasoflowInternetconnectivity.Furthermore,theappalsoincorporatesareal-timeupdatingmechanism,usingwhicheachsalespersoncoulduploadcaptureddispositions&order-statusinreal-time&alsoviewthestatsoftheothersalespeople.Visiblereal-timesalesstatisticsallowedperformancecomparison&motivatedthesalesteamtoperformbetter,infacttheresultswereoverwhelmingwithOberweisenjoyinga30%increaseinconvertedleadsaftertheapprollout,alongwithareducedsaleslifecycle.

Enablesthesalesmanagertoallocateterritoriestothesalesreps.

Locateshousesaroundasalesperson’scurrentposition.

HelpsthesalesrepstomakeaGoorNo-Godecision

Capturestheresponseofaleadforfuturereference.

KeyFeatures

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Oberweis’Door-To-DooriPadApp

BeyondJustaSalesTool

Oberweis’Door-To-DooriPadAppsurpassedthecompany’sexpectations.A

combinationofelegantdesignandsimpleuserinterfaceempoweredthesalesteamto

updateandmaintaincustomerdetails,follow-upresponseandbrowseorderstatus

withouthassles.

Needlesstosay,theresultswereoverwhelmingwith30%increaseinconvertedleads

aftertheapprollout,alongwiththereducedsaleslifecycle.TheOberweisSalesteam

isnowmoreorganizedandconvertingmoreleadsintocustomersthaneverbefore.

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Oberweis’ConsumerAppConnectingwithCustomersLikeNeverBefore

The Oberweis Consumer App for iPhone makes it incredibly easy for OberweiscustomerstoconnecttotheirOberweisaccounts, topurchaseOberweisproducts forhome delivery, and get more information about Oberweis products and locations.CustomerscanseedetailedproductandnutritionalinformationforeveryproductthatOberweis sells. The app also helps customers locate the nearest Oberweis storelocation.Discountsandpromotionsarealsodeliveredtousersthroughtheapp,tohelpdrivesales.Oberweishad suchsuccessmobilizing their salesprocesswith the iPadapp thatwebuiltforthem,thattheywantedaniPhoneappavailableontheAppStoreasafriction-less sales channel for their customers. Oberweis customers can now purchaseproductsfordeliverywithjustafewtapsontheiriPhone’sscreens,makingOberweismoreconnectedwiththeircustomersthaneverbefore.

DeliveringenterprisegradeappsforiPhone,iPadandAndroidplatformssince2007

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