Enhancing Engagement via

Windows Phone Mango

Kelum Peiris@kelum86Mobile Client Developer

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What?

LoyaltyIncrease the number of repeat users of your app

EngagementEngage loyal users with content on a consistent basis.

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Measure

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Why?

Page Views

$$$ from page views

itself.(B2B)

$$$ from advertising

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How?

1. Live Tiles

2. Push Notifications

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Live Tiles

Application Tile

• Only one allowed per app• Created by pinning the app to the start

Secondary Tile

• Multiple tiles allowed per app• Deep linking• Can co-exist with the Application Tile

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Tile Properties

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Marketplace User Review

“for the scores I need to do 3 clicks and wait ... The most used info should be available first but it is not...”

2 star review for Pro Football Weekly app

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Deep Linking

Application Tile Secondary Tile

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+1 for Less User Actions

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Deep Linking Tip

Exits the app

Goes to the home screen

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Push Notifications

Tile Notifications

Toast Notifications

Great way to show change of state of the app

Good for text based notifications.e.g. Breaking news

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App State

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Push Notification Tip

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Common Theme

Kelum PeirisMobile Client Developerkelum.peiris@polarmobile.com

Headquarters156 Front Street West, Suite 402Toronto, ON, M5J 2L6, Canada

www.polarmobile.com

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