Post on 28-Dec-2015
ENERGY STAR®
and housing
The Partnership Possibilities
Barbara Mullally Pauly
Chief, Housing Programs
Office of Energy Efficiency
May 12, 2005
Ottawa, Ontario
Regional InitiativesThe TRUE Market Drivers
• Built Green Alberta (prescriptive) – EGNH labelling of all houses and builder training are mandatory requirements
• Power Smart New Home Program – Manitoba (prescriptive) – EGNH labelling of all houses is mandatory, most houses rate at EGNH 77 or higher
• GreenHome Program – Yukon (performance based) – each house is generally EGNH 80 or higher
• Novoclimat – Quebec (prescriptive) – each house is generally EGNH 78 or higher
• ENERGY STAR for New Houses
The common denominator - EGNH
Selling Energy Efficiency
• Consumers are concerned about the environment, about global warming, and monthly fuel costs
• Home Builders slow to adopt change. Other industries/manufacturers embrace change and innovation and use it to improve their business
• Typically, builders make 5 – 15% on their houses, but can make 50 – 200% on energy upgrades and increase customer satisfaction while doing it
Key Messages
EnerGuide for New Houses:
• Here is a quality home whose builder has the confidence to have it tested so you can make an informed consumer decision
ENERGY STAR for New Homes:
• No need to look any further, this home is among the most energy efficient on the market
Two tools that help builderssell better homes
Benefits of EGNH
• Shows customers the financial benefits of energy efficient upgrades
• Recognizable government-backed label
• Not a pass/fail standard, but a universal rating tool
• The ratings are predictable and modeled in the worst case scenario, so no surprises when house is built
ENERGY STAR QualifiedNew Houses
• Suited to the production building process
• Easy to apply for approval of a custom option package
• Most recognized energy efficiency brand on the market
• Real Estate Sales Training: 1 day sales course (8-RECO credits) – available from the established R-2000/EGNH training curriculum
Knowledge -It Builds trust
• Increased credibility
• People do not buy from someone they don’t trust
• These tools are backed by the GoC’s QA process
• Consumers get information easily – best in class – no need to go further
Successful launch of pilot project
• Approx 15 builders have become ENERGY STAR Participants
• Canada’s First Community of ENERGY STAR qualified houses was announced in Ottawa area
• Supporters include: Ontario Ministry of Energy, EnerQuality Corporation, OHBA, Union Gas, Enbridge Gas, and Owens Corning.
Partnerships
• All manufaturers or retailers in this room have some form of relationship with a builder(s)
• How do your products help builders to achieve the technical specifications for ENERGY STAR?
• Upgrade packages
• Cross marketing
• How do your products help improve energy efficiency?
Contact Points
• NRCan contact info:
Sylvain Quilliam, Program ManagerNew Housing Programs, Office of Energy Efficiency
squillia@nrcan.gc.ca(613) 943-0740
• EnerQuality Corporation is the service organization responsible for training new builder participants and inspectors in Ontario only
• EnerQuality Corporation contact info:
Lenard HartEnerQuality Corporationlhart@summerhillgroup.ca(416) 922-9038 ex 22
Existing Housing
• EnerGuide for houses retrofit incentive
• 162,000 houses evaluated• 21,000 grants given to Canadian homeowners
averaging $650• Average energy savings 27%, 3.9 tonnes of CO2
• Target of 90,000 houses this year
• Typical improvements include
• Insulation• furnace replacement• window upgrades• airtightness
EGH Opportunities for Promotion
• 04/05 Enbridge and Union Gas bill stuffers promoting EGH to 3.3M Households – Sask Energy 400K – Maritime Electric – 54K
• Hydro Québec’s 2X multiplier for EE improvements
• CMHC mortgage insurance rebate for improvements
• BC Hydro and Terasen participation in local community climate change challenges (Quesnel)
• Hydro One and Low-Income housing proposal to OEB
Contact Point
NRCan contact info:
Suzanne Deschênes,
Manager, Existing Housing Programs
Office of Energy Efficiency,
Natural Resources Canada
suzanne.deschenes@nrcan.gc.ca
(613) 947-4824