1.BRIEF INTRODUCTION

1.1 Venom Energy• Is an energy drink brand.• Produced and distributed by Dr. Pepper

Snapple Group of Plano, Texas. • It is the only energy drink to use a thick

aluminum bottle.• Delivers the energy you need to make an

instant impact.

Venom is available in 4 flavors:

1.Black Mamba(Energy)

2.Death Adder(Fruit Punch)

3.Killer Taipan(Mango)

4.Mojave Rattler (Low Carb).

2.TARGET MARKET AND DESIRED POSITIONING

2.1 Target Market

• who wants to stay energized.• age group of 18-35 • more specifically male teenagers• who have anaggressive approach

and belong to urban areas.• They have over worked lifestyle and are

vulnerable to persistent exhaustion and insufficient energy.

2.2 Positioning

• using the Attribute Positioning strategy • with its tag line “Venom gives you fangs”• that’s the moment you drink it you get extra

venomous energy.

2.3 Positioning Statement

• “To young consumers who are susceptible to the fatigue of overcharged, super energetic life style Venom is a drink that gives you fangs and will drive you like nothing else can!Unbelievable? Yes! It is!”

3.COMPETITORS ANAYLSIS

3.1 major direct competitors/substitutes of carbonated energy drinks:

• RED BULL• POWER HORSE• BOOSTER• STING• SPEED• POWER FULL

3.2 major direct competitors of non-carbonated energy drinks:

• SHARK• HYPE• EMU

3.3 indirect competotors:

• PEPSI• COKE• MINUTE MAID• RUBICON• NESTLE FRUITA VITALS

3.4 Red bull

• the most popular energy drink in the world. • the most famous energy drink in both the

International & Pakistani Local Market.• the most expensive energy drink in the

market.

3.5 Market share all over world:• 70 %3.6 Accusations:• containing trace amounts of cocaine• concerning the possible health risks associated

with the drink

4.AGGRESSIVE MARKETING AND ADVERTISING:

• Red Bull• Sting

5.MARKETING& ADVERTISING

5.1 Power horse5.2 Booster5.3 Ozo5.4 Power Full5.5 Speed

6.NON-CARBONATED DRINKS

6.1 Shark6.2 Hype6.3 Emu Energy Drink