Health Soap

1Group MembersMuhammad Aftab AhmadSyed Mudasir HussainMuhammad Zeeshan RazaAbir Hussain

Assignment Topic:Design CRM Strategy ForLaunching New ProductZombie Energy Drink

4CompetitorsDirect CompetitorsSpeedRed BullTwisterIndirect CompetitorsBlue ChargeBattery

5 Our productOur Product target the energetic and healthy market segment, the consumers of this Product are well aware to the screaming function of the product.

6Continued.Age 0-14 years: 39% 15-64 years: 56.9% 65 years and over: 4.1%Gender: AnyoneFamily size: 2, 3-4, 5+Income: Rs.10,000+

7Target CustomersWe target the customers who believe in quality and economy, regular users are also our target. Benefits: Energetic product User status : Regular user

89Target AreasGulberg TownAl- FatehLahore CanttHyperstarModel TownMakroAllama Iqbal TownHaideri Store & Raheem StoreData Ganj Baksh TownAkbari Discount Shopping Store & Butt Super Store

10Price Break up (%) Material26% Labour18% Packing and labeling11% Distribution11% Advertisement10% Taxes 16% Profit08% Total price100%

11Price of DrinkPrice of 250ml

Rs. 140/- only

12Price comparisonDirect Competitors

Drinks 250mlSpeedRs. 150/-Red BullRs. 120/-TwisterRs. 130/-

13Price comparisonIndirect Competitors

Drinks250mlBlue ChargeRs. 160/-BatteryRs. 180/-

14Distribution ObjectivesMinimize total distribution costsDetermine the best channels for each segmentObjectives may vary with product characteristicse.g. Perishables, Bulky Products, Non-standard items, Products Requiring Installation & maintenance

Competitive AdvantageLow-cost as a competitive advantageAlso suffer from sustainabilityBrands as competitive advantageOnly if you are a strong brandMarketers are turning more and more to channels as a competitive advantage e.g. Dell ComputerSource: The Channel Advantage by Friedman and Furey

Typical Distribution of Zombie17ManufacturersMarketing AgentsRetailers/Wholesalers/DistributorsSports Grounds/StadiumBig Shopping MallsRetailStoresYoungsters / Teenagers

Data Mining & Reporting

18Thank you for your listening