Energize Your Members:Using Components to Drive Engagement

Peggy Hoffman, CAEPeter Houstle

Mariner Management & Marketingassociation management, component development, leadership training

Source: www.diabeteseducator.org

Source: www.mgma.com

Source: www.bisnow.com

Source: wordle.net

• Poll 1:• What type of components do you have?

Geographic (chapters, affiliates …) Specialty Interest Group (SIG) or Community of

Practice (CoP) Specialty Practice groups Divisions Virtual communities None

Membership Drivers …

Interest

Issue

Discipline

Geography

• Poll 2:• Do you track your members’ drivers?

Yes, we capture in our member data file each member’s key driver/s

We don’t track individually but do survey Not in any formal way at this time

Component Success Drivers …

Color – YES!(people & energy)

Size or shape – No!

Association Role…Understand the drivers

• Issue• Interest• Discipline• Geography

Create opportunities

• Formal• Informal

Assist

• Embedded Expertise

• Tools• Training• Setting metrics

Celebrate• Recognize• Reward

Learn more …

• Associapedia – Info on Components & other association topics http://www.asaecenter.org/wiki

• Idea Center – Mariner’s blog covering all aspects of components http://www.marinermanagement.com/idea-center

• Components & ROI Research – 2 studies on why’s of components http://www.marinermanagement.com/resources

• Social Fish Blog – great resource for building community http://www.socialfish.org/blog

Contact us …Peter Houstle phoustle@marinermanagement.com Peggy Hoffman, CAE phoffman@marinermanagement.com

or on Twitter @peggyhoffman

Mariner Management & Marketing301-725-2508 * www.marinermanagement.com