Employment in the

Creative Media Sector

Rachel HeyesThe Manchester College

Types of Companies• PLC – Shares held publically• Limited – Shares held privately• Small Partnerships – Two or more individuals with a

business for profit• Family Owned Businesses – One or more family

members have significant ownership and commitments

• Government Bodies – Elected group of people who make up a body for the purpose of administering something for Government

• Schools/Colleges – Institution of Learning• Charities – Non profit organisation for well meaning

giving purposes

Types of Products

What is the media product produced by the company and in which sector?

• Photography > Graphic Design• Audio Recording > Broadcast• Video Recording > Broadcast• Interactive Media Development > Distribution• Computer Games > Design

Employer Profile• Private Sector – Run by private Individuals/Groups for

Enterprise/Profit• Internet Based – Without a physical presence. Mainly

website, email etc.• Advertising – Form of communication to persuade an

audience• Entertainment – Activity which provides a diversion or

permits people to amuse themselves in their leisure time• Education – Act or Experience that has a formative

effect on the mid, character or physical ability of an individual

• Information – Notions of constraint, Communication, Control, Data, Form, Instruction, Knowledge, Meaning, Mental Stimulus, Pattern, Perception and Representation

BBC• Type of Company – Government

Body• Type of Product and Market – TV

Programme, Radio Programme, Film, Documentary > Broadcast

• Employer Profile and Market – Entertainment, Education, Information

http://www.bbc.co.uk/aboutthebbc/

Google• Type of Company – PLC• Type of Product and Market –

Interactive Media > Distribution• Employer Profile and Market –

Internet Based, Information, Entertainment

http://www.google.co.uk/intl/en/corporate/

All3Media• Type of Company – Limited

Company• Type of Product and Market – TV

> Production and Distribution• Employer Profile and Market –

Entertainment

http://www.All3Media.com/about_us.php

News Corporation• Type of Company – PLC• Type of Product and Market – TV,

Film > Broadcast, Magazine, Newspaper, Books > Publishing, Websites > Distribution

• Employer Profile and Market – Entertainment

http://en.wikipedia.org/wiki/News_Corporation

Task

1. Research a prospective employer in the Creative Media Industry

2. Determine their type of company, type of product and market and employer profile and market

3. Feedback to the class

Choosing an Employer

Choosing an Employer

• Own Interests – Ensure keen, proactive participation, motivation and sharp focus on tasks and activities

• Matching Knowledge and Skills – Maintain positive attitude and moral

Choosing an Employer

• Even within a single career area, employers come in all sorts of shapes and sizes

• They offer a diverse range of working options and opportunities for career development

• It’s worth sparing some time to reflect on what you want

• Think about the attributes that will be vital in your future employer

• Research the Company Profile

The Sunday Times 100 Best Companies

2012

http://features.thesundaytimes.co.uk/public/best100companies/live/template

Rank Company Industry Products

1 UKRD Group Radio Yorkshire Coast Radio, Pirate FM

21 MEC Media Agency

Advertising Wrigleys Extra, Specsavers

30 Iris Advertising London 2012 Mascots

34 Bartle Bogle Hegarty (BBH)

Advertising Levis, Audi, Vodafone

52 MediaCom Advertising Procter & Gamble, Shell, Volkswagen

What’s Important to YOU?

• Size – Multinational Corporation, a Valued Employee in a Small Business, An Essential Cog?

• Company Culture – Ethics, Methodologies and Values, Hierarchical or Laid Back

• Location – Country or City, Regional Area and Location

• Commuting – Car or Public Transport, How long?• Work/life balance – Longer Hours, Financial

reward, Flexible working opportunities• Training – Progression, Offered/Provided? Study

Leave?• Career Paths - Opportunities• Travel – National or International?

What happens if you don’t choose the right employer?

Task

1. Join Prospects.ac.uk2. Complete the Interests and

Motivations Section of Prospects Planner

3. View your Personal Profile4. What is the top good job listed

under Publishing, Media and Performing Arts?