MAKING THE EMOTIONAL CONNECTIONGULF COAST REGION RELAY FOR LIFE

RELAY UNIVERSITY

MARCUS BREWER & LISA VELASQUEZ

Susan RodriguezSouth Central Texas Region

Wade BrockwayOklahoma Region

Welcome & Introductions

Icebreaker

Planning Our F_T_RE

Making the Emotional Connection

Framework for Making the Ask

Putting it into Practice

Review, Wrap-up, Call to Action

Agenda

Susan RodriguezSouth Central Texas Region

Wade BrockwayOklahoma Region

Explore the history of ACS and tie our past

to our future

Identify key components of connecting

people with the ACS mission

Create a sense of urgency for participants to

always be prepared to make the ask

Apply those key components to make “the

ask” through examination and practice

Objectives

Susan RodriguezSouth Central Texas Region

Wade BrockwayOklahoma Region

Ground Rules

Be respectful of others – keep sidebar

conversations to a minimum

Listen and participate.

Ask questions. If we don’t know the

answer, we’ll put them in our Parking Lot.

Place cell phones on silent or vibrate.

Have fun and get ideas to help make your

Relay the best it can be!

F _ T _ R E

High Plains

Relay Expansion

1. Promoting Growth

2. Maximizing Potential

3. Improving Quality

1. How were you asked, or

how did you become a

volunteer with the American

Cancer Society?

2. Why is your commitment to

ACS important to you?

3. In what way is ACS making

more progress/ saving more

lives because of you?

I made a difference because…

What do they need to hear from me?

Clarification

1. What are your goals?

2. What do you need to know about the

person you are asking?

3. What do you need to know about the

role you are filling?

4. What information will your prospective

volunteer (or donor) possibly need?

Collaboration

1. Who else can help you?

i.e., give you “insider” information

about the prospect, connect you with

the prospect, make the introduction,

open the door for you, go with you

2. How else is the prospect involved in

ACS or the community?

Conversation

1. Plan to spend time learning about

the person by asking questions and

finding out what his/her connection

is to cancer.

2. Plan for what “the ask” should sound

like, what is the best fit for both the

prospect and the ACS. Plan to be

flexible and have other options.

Commitment

1. Ask for the commitment.

2. Follow up and follow through to

ensure that the relationship and

the experience is a good one for

both sides.

3. Always add value.

High Plains Division

Priorities for 2013

1. Fundraising Development

2. Survivor Development

3. Event Development

4. Team Development

5. Leadership Development