Presentation by Jason Stein, Founder & President of Laundry Service, at Shoutlet's Social Marketing Summit Feb. 28, 2013.
Transcript of Emerging Strategies for Social Brands
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Laundry Service
This is okay... I feel like we can make this look a little cooler? Maybe laundry machine arrows instad of those lines.
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Laundry Service
need snackable content examples
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Laundry Service
need snackable content examples
Laundry Service
red X comes up across photoNOT SNACKABLE
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Not SnackableTNT drama button
Laundry Service
need snackable content examples
Laundry Service
red X comes up across photoNOT SNACKABLE
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Welcome to Today’s Presentation
Not SnackableTNT drama button
Laundry Service
need snackable content examples
Laundry Service
red X comes up across photoNOT SNACKABLE
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Welcome to Today’s Presentation
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Welcome to Today’s Presentation
Laundry Service
stole this graphic from another agencies deck but love the quote... Almost every app built for a brand on Facebook has practically no usage. Think about it – when is the last time you used an app built for a brand? Heavy, “immersive” experiences are not how people engage and interact with brands. Pitched against strategies built around many, lightweight interactions over time, heavyweight experiences will fail because they don’t map to real life.
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Channel Fragmentation
Show Facebook/Twitter/Tumblr Shows all types of content (Instagram/Vine/Photos/Gifs
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Show Facebook/Twitter/Tumblr Shows all types of content (Instagram/Vine/Photos/Gifs
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Welcome to Today’s Presentation
Laundry Service
stole this graphic from another agencies deck but love the quote... Almost every app built for a brand on Facebook has practically no usage. Think about it – when is the last time you used an app built for a brand? Heavy, “immersive” experiences are not how people engage and interact with brands. Pitched against strategies built around many, lightweight interactions over time, heavyweight experiences will fail because they don’t map to real life.
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Welcome to Today’s Presentation
Laundry Service
stole this graphic from another agencies deck but love the quote... Almost every app built for a brand on Facebook has practically no usage. Think about it – when is the last time you used an app built for a brand? Heavy, “immersive” experiences are not how people engage and interact with brands. Pitched against strategies built around many, lightweight interactions over time, heavyweight experiences will fail because they don’t map to real life.
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Welcome to Today’s Presentation
One slide for each channel/content type
- Tumblr - animated GIFs/Memes - next step is identifying why things fly through the ecosystem, who the influencers are and other metrics
stole this graphic from another agencies deck but love the quote... Almost every app built for a brand on Facebook has practically no usage. Think about it – when is the last time you used an app built for a brand? Heavy, “immersive” experiences are not how people engage and interact with brands. Pitched against strategies built around many, lightweight interactions over time, heavyweight experiences will fail because they don’t map to real life.
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What’s Happening Now
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What’s Happening Now
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Real-Time Marketing
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Real-Time Marketing
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3) Real-Time Marketing - Idea of command centers around relevant events- Oreo example- Brands amplifying influencers real-time content with promoted retweet