Embracing Social Learning Across the EnterpriseDavid WilkinsSenior Director, Social Learning SolutionsMzinga

dave@mzinga.com@dwilkinsnh on Twitterdwilkinsnh on Facebook, AIM, LinkedIn etc…

Agenda

Why Social Learning?

What Is Social Learning?

How Do We Get There?

What’s In It For Us?

Wrap Up

Dave Wilkins

National speaker at 40+ industry conferencesMore than 12 years in the learning spaceStrategy, design, development oversight for Firefly, KnowledgeMate, EPSS, etc.Published author (leading training industry publications, white papers, etc.)Newlywed, Dad, Son, Soccer Coach, Lover of Food

Why Social Learning?

A Brief History of Human Communication

Model

Time

1 : 1 Many : Many

1900’s 1900’s 2000

Premise #1: The nature of human communication has changed.

A Brief History of Human Communication

1 : 1 1 : Many Many : Many

1900’s 1900’s 2000

Premise #1: The nature of human communication has changed.

Model

Time

World-wide Demographic Issues

Premise #2: The workforce has changed and will continue to change.

Older, more knowledgeable people are retiring, resulting in a talent and expertise shortage

Younger, more technically savvy people are entering the workforce with new expectations

Long-standing Issues in Performance

Source: Jay Cross Informal Learning- The Other 80%Informal Learning, 2007

1 : Many1 : 1

87%

13%

Informal Learning Formal Learning

Premise #3: We’re standing on a whale fishing for minnows.(Paul Saffo)

Long-standing Issues in Performance

Source: Jay Cross Informal Learning- The Other 80%Informal Learning, 2007

1 : ManyMany : Many

87%

13%

Informal Learning Formal Learning

Premise #3: We’re standing on a whale fishing for minnows.(Paul Saffo)

What is Social Learning?

My story

Scooba stops working, what do I do?Fix it myself, ship it to be fixed, buy new, search for info onlineAnswer is in a discussion forum online: 3 paragraphs and an imageResult: fixed ScoobaImplications: reduced opportunity costs, changedbehaviors, new skills same outcomes as training

Retailer-owned hardware supply cooperative in business for 80 years

Ace Hardware: Productivity

One of the world’s largest chip manufacturers

Intel: Knowledge Sharing

“We just did three billion-dollar market opportunities without my knowing about it."

– John ChambersCisco Systems

Cisco Systems’ Idea Zone: Innovation

How Do We Get There?

Three Models

#1 – Embedded Model

Reintroduces social experiences to formal WBT coursesProvides opportunities for reflection, debrief, sharing, diversity of perspectives

Learning Object

YouTube Video

Blogs

Discussions

Comments

Ratings

WBT

Social Media *In* A Learning Object

Comments inside a WBT can be seen by all users and users can respond

#2 – Amazon Models

Share content updates via BlogsUser-generated content and ideasvia Discussionsand CommentsUser perspectiveand opinions via RatingsUser connections via Social Networking

Social Media *About* A Learning Object

Discussions associated to a learning object

Blogsassociated to a learning object

Profilesassociated to a learning object

Ratings and commentsassociated to a learning object

#3 – Community Model

If we assume 80% of learning happens socially, informally, or from OTJ experience, maybe this should be the “lead” storyFormal learning doesn’t go away and should be part of the new modelRebalancing of content efforts to reflect real user experience

IdeaShare

Blogs

Discussions

Chat

Formal LearningFormal

Learning

File Library

Social Networking

#3 – Real Community Model

Previous investments don’t go awayEmbedded model can be part of an Amazon modelAmazon model can be part of Community modelOrganizations can start where they are readyAnd migrate forward with no loss to existing investments

IdeaShare

Blogs

Discussions

Chat File Library

Social Networking

Social Media *As* Learning: Discussions

Social Media *As* Learning: Blogs

Expertise Location

Expertise Identification

Models Within Models

WorkplaceCommunityWorkplaceCommunity

The Real End Game

Organization data flows are a mix of formal, social, and personalConnections between these nodes are the basis of actionable information

Formal content and learning

Social content

Social networking

WorkplaceCommunityWorkplaceCommunity

PartnerCommunity

PartnerCommunity

The Real End Game

Like data, organizations don’t exist in a vacuumOrgs are tied to partners, suppliers, customers and publicData and people live at the intersection points

Formal content and learning

Social content

Social networking

WorkplaceCommunityWorkplaceCommunity

PartnerCommunity

PartnerCommunity

CustomerCommunityCustomer

Community

The Real End Game

Formal content and learning

Social content

Social networking

WorkplaceCommunityWorkplaceCommunity

PartnerCommunity

PartnerCommunity

CustomerCommunityCustomer

Community

The Real End Game

PublicCommunity

PublicCommunity

Formal content and learning

Social content

Social networking

WorkplaceCommunityWorkplaceCommunity

PartnerCommunity

PartnerCommunity

CustomerCommunityCustomer

Community

The Real End Game

PublicCommunity

PublicCommunity

IntranetIntranet

Formal content and learning

Social content

Social networking

Critical issues from all constituencies surface in intra or extranet portals

Important sidebar – moderation

You – attempting to do social learning

Important sidebar – moderation

Someone posting bad content

Important sidebar – moderation

You – attempting to grow wings so that Johnny can still to to college

Important sidebar – moderation

What happens without moderation

Important sidebar – moderation

Whathappenswith moderation

What’s In It For Me?

Role Changes

• Look outside the industry:– iReport, Innocentive– IdeaStorm, MyStarbucks, Proctor &Gamble, etc…

• Some reporters shift into editorial roles• Some researchers and strategists shift into

coordinators, facilitators

Transform Your Role

• What are the core skills a 2.0 company needs?– Sharing expertise, connecting the dots– Community culture, wisdom of the crowds…

• “Teach a man to fish” or “Teach a man to teach”?• Do you want to be the pipe or the plumber?

Rethink Your Scope

Corporate Training

and Development

Function

It’s the Economy Stupid, Redux

As the economy slows, budgets and staffing will be reduced, throttling throughput

It’s the Economy Stupid, Redux

Social learning increases scale and throughput Training

Final Thoughts

Strategy, Services, Moderation

In Summary

…and your competitors will likely have a leg up on you

Additional Resources

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Additional questions? Contact Dave Wilkinsdave@mzinga.com l (781) 328-2818 l www.mzinga.com/blogs

www.mzinga.comAmazon.com

BlogsMzinga BlogsIndustry Blogs:

Tony Karrer, Stephen Downes, Kevin Jones etc.

White Papers and ResourcesMzinga White Papers and Resources

ArticlesCLO magazineCLO magazineLearning CircuitsTalent Management magazine

Twitter@dwilkinsnh@slqotd