Post on 20-May-2015
description
Branded Entertainment
What is It and What Can It do For My Business?
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“I will not Be Ignored. I’M BRANDED!”
Classic Placement Moments
Superman II
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“I will not Be Ignored. I’M BRANDED!”
Classic Placement Moments
Runaway Bride
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“I will not Be Ignored. I’M BRANDED!”
Classic Placement Moments
Wayne's World
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“I will not Be Ignored. I’M BRANDED!”
Overkill on the Products
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“I will not Be Ignored. I’M BRANDED!”
What is Branded Entertainment?
It is not Product Placement. It is the Marriage of a Brand and an
Entertainment Program. It works when the Brand and the Program
Communicate their Needs.
www.prelude2cinema.com
“I will not Be Ignored. I’M BRANDED!”
The Future is Here – Be Ready
NO ONE HAS TO EVER WATCH A COMMERCIAL AGAIN!
www.prelude2cinema.com
“I will not Be Ignored. I’M BRANDED!”
Placement creates Realism
A Movie about Ad Executives
Creates a Nike Ad Ad is central to Plot
Watch Ad
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“I will not Be Ignored. I’M BRANDED!”
Types of Placement - Classic
The Product Appears ON CAMERA
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“I will not Be Ignored. I’M BRANDED!”
Types of Placement - Classic
The Location Appears ON CAMERA
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“I will not Be Ignored. I’M BRANDED!”
Creating a Campaign
In the Movie or TV Show Online In Print ads TV ads promoting Movie & the Brand Contest Special Product Tie-ins Watch “Iron Man” Ad
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“I will not Be Ignored. I’M BRANDED!”
The Perfect Marriage
What does your Brand Want in Life? Who is the Best Mate for your Brand? What Kind of Future do you see Together? You should have a Pre-Nup.
www.prelude2cinema.com
“I will not Be Ignored. I’M BRANDED!”
About Prelude2Cinema
Prelude2CinemaTVTV Series & Web Series
Brand Created Programming