©2014 eMarketer Inc.

April 17, 2014

Six Guidelines for

Measuring Real-Time

Marketing Success

Sponsored byPresented by:

Debra Aho Williamson

eMarketer, Inc.

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Adobe Analytics Helps Marketers Act

on Data Faster and More Precisely

than ever before

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Research

product

online

Receive mobile

ad for product

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online

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product

Research

accessories

for product

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product

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product

online

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product

View video

for newer

product

Customers expect ubiquity

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promo for

product

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Deliver the Best Consumer Experience in Real-Time

USER EXPERIENCEUSER ACTIONS

Clicks on product

Clicks on a news

story

Walks into store

Stock hits $50 and

triggers an alert

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scores

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1. What do I know about this visitor?

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Golf Stories

Product Recommendation

3. Access & Assemble the Digital assets

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4. Deliver those Digital Assets to the

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The Last Millisecond

.001 .002

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Real-Time Reporting :: Feel the pulse of your business as it happens

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Choose from dozens of dimensions

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You will receive an email tomorrow with a link to view the

deck and webinar recording.

Debra Aho Williamson

Q&A Session

Six Guidelines for

Measuring Real-Time

Marketing Success

Around 200 eMarketer reports are published

each year. Here are some recent ones you

may be interested in:

Measuring the Effectiveness of Real-Time Marketing:

Looking Beyond Social Media Metrics

Social TV: Marketing to Viewers in Real Time

Advertising in the Moment: Real-Time Strategies for

Paid Social Media

Real-Time Marketing: Speeding Up the Creative

Process

Meeting the Need for Speed: How Social Analytics

Support Real-Time Marketing

Learn more about digital

marketing with an eMarketer

corporate subscription

To learn more: www.emarketer.com/corporate

800-405-0844 or webinars@emarketer.com

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