eMarketer Webinar: Six Guidelines for Measuring Real-Time Marketing Success

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©2014 eMarketer Inc. April 17, 2014 Six Guidelines for Measuring Real-Time Marketing Success Sponsored by Presented by: Debra Aho Williamson eMarketer, Inc.

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Join eMarketer for a free webinar that covers six guidelines for measuring the results of real-time marketing and details strategies used by select leading brands.

Transcript of eMarketer Webinar: Six Guidelines for Measuring Real-Time Marketing Success

Page 1: eMarketer Webinar: Six Guidelines for Measuring Real-Time Marketing Success

©2014 eMarketer Inc.

April 17, 2014

Six Guidelines for

Measuring Real-Time

Marketing Success

Sponsored byPresented by:

Debra Aho Williamson

eMarketer, Inc.

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Twitter Hashtag – #eMwebinar

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Twitter Hashtag – #eMwebinar

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Twitter Hashtag – #eMwebinar

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Twitter Hashtag – #eMwebinar

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Twitter Hashtag – #eMwebinar

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Twitter Hashtag – #eMwebinar

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Twitter Hashtag – #eMwebinar

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Twitter Hashtag – #eMwebinar

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© 2014 Adobe Systems Incorporated. All Rights Reserved.

Adobe Analytics Helps Marketers Act

on Data Faster and More Precisely

than ever before

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© 2014 Adobe Systems Incorporated. All Rights Reserved.

Research

product

online

Receive mobile

ad for product

Search

online

for product

Join Facebook

community for

product

Research

accessories

for product

Buy

accessories

in store

Receive

product

updates

See TV ad

for product

Buy

product

online

Visit

store

for help

Visit store to

get help with

product

View video

for newer

product

Customers expect ubiquity

Receive

promo for

product

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© 2014 Adobe Systems Incorporated. All Rights Reserved.

Deliver the Best Consumer Experience in Real-Time

USER EXPERIENCEUSER ACTIONS

Clicks on product

Clicks on a news

story

Walks into store

Stock hits $50 and

triggers an alert

Downloads a

whitepaper

Updates golf

scores

.000 .003

1. What do I know about this visitor?

2. What do I predict will make the

visitor

take the action I want?

30% off, Free shipping

Golf Stories

Product Recommendation

3. Access & Assemble the Digital assets

that match what I predict

4. Deliver those Digital Assets to the

visitor in the right channel

The Last Millisecond

.001 .002

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© 2014 Adobe Systems Incorporated. All Rights Reserved.

Real-Time Reporting :: Feel the pulse of your business as it happens

Features & Benefit:

Make marketing and content

decisions more quickly

High-granularity data surfaced within

seconds of collection

Choose from dozens of dimensions

and metrics

Break down dimensions to

understand why a trend is occurring

High-frequency

Full-screen mode

Real-time API

Current

Granular

Alive

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© 2014 Adobe Systems Incorporated. All Rights Reserved.

Learn more about Adobe Real-time Analytics

a d o b e . c o m / a n a l y t i c s

e n t e r p r i s e A D M @ a d o b e . c o m

+ 8 7 7 - 7 2 2 - 7 0 8 8

F o l l o w u s @ A d o b e A n a l y t i c s

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©2014 eMarketer Inc.

You will receive an email tomorrow with a link to view the

deck and webinar recording.

Debra Aho Williamson

Q&A Session

Six Guidelines for

Measuring Real-Time

Marketing Success

Around 200 eMarketer reports are published

each year. Here are some recent ones you

may be interested in:

Measuring the Effectiveness of Real-Time Marketing:

Looking Beyond Social Media Metrics

Social TV: Marketing to Viewers in Real Time

Advertising in the Moment: Real-Time Strategies for

Paid Social Media

Real-Time Marketing: Speeding Up the Creative

Process

Meeting the Need for Speed: How Social Analytics

Support Real-Time Marketing

Learn more about digital

marketing with an eMarketer

corporate subscription

To learn more: www.emarketer.com/corporate

800-405-0844 or [email protected]

Sponsored by