Email Marketing Update

5/2013

Education

The facts about Email Marketing

• Email is the preferred method of commercial communication by 74% of all online adults.

• 54% of people who unsubscribe from permission-based emails said the reason was emails coming too frequently. This was second to people who unsubscribe because they found the content repetitive or boring (49%).

• Sundays generated the highest volume of opens (12.2%) and clicks (4.4%) on average when compared to the rest of the week. And email marketers who scheduled their email campaigns to be delivered between 1 am and 5 am experienced higher volumes of email opens and clicks.

• Average adult (18-55) checks their email 34 times a day

Email Platforms

Email Components

Campaigns Reports

Email Templates

List Creation

List Aggregator

List Creation

List Aggregator

List Creation

List Aggregator

List Management

List Aggregator

List Management

Email Design/Templates

Different Types of Emails

1 Marketing

2 Transaction

- Newsletters

- Promotions

- Welcome Message

- Invoice / Shipment Notification /

What makes a great email?

1 Eye Catching Images

2 Concise, Engaging Content

3 Clear CTAs (Call to Action)

4 Social Media Links

Best Practices

WIDTHIt is a good idea to keep your

emails to a fixed width of no

more than 550-600 px

TYPEIdeal body copy is 14px and

title is has a minimum of 22px

MOBILESingle column work best,

with large tappable CTAs.

These are not good

Email Development

Mail Bakery Partnership

Mail Bakery is Push's designated vendor for the development of HTML emails. Compatible with all major email applications including: Outlook 2007 and up, Gmail, Apple Mail, Thunderbird, Windows Live Mail, Hotmail, Yahoo! Mail, Lotus Notes.

Email Development

Mail Bakery Partnership

With this partnership we also get to utilize a back-end system to manage all projects and communication with the vendor.

Email Development

Upgrades include:Campaign Monitor Integration: +$48/per templateMail Chimp Integration: +$48/per template

Mark-Up is included in estimates based on clients designated mark-up amount. Time is also placed within the estimate for a Producers time to manage the project. (Design time is only included if not included in clients fee.)

Email Development

If a client needs an HTML email to be built the following steps must occur:

Job sent to Project Manager

Project Manager would then send the

job to a Web Producer (Would need to

include turn around time)

Web Producer would then make an estimate

to be delivered to client.

Once approved Producer will coordinate with Mail Bakery and let AE know when files

will be delivered/uploaded.

Campaigns

Campaign

Best time to send emails:

“Tuesdays, 2 p.m.: because people are over playing “catch-up” from Monday, are into their day Tuesday, and they just

came back from lunch. This is the time to send.”

“Sunday, 11 p.m.: because people are checking their email in preparation for the week ahead.”

“Friday, 3 p.m.: because people are mentally checked out from the workweek and are killing time before work turns into the weekend. They might actually pay attention if you

send it to them now.”

Reporting

•Deliverability: The ability to get and email into the recipients Mailbox

•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an email server

•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an email server•Sender Score: Reputation rating of 0-100 of every outgoing mail server IP

•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an email server•Sender Score: Reputation rating of 0-100 of every outgoing mail server IP•Hard Bounce: Permanent failure to deliver email

•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an email server•Sender Score: Reputation rating of 0-100 of every outgoing mail server IP•Hard Bounce: Permanent failure to deliver email•Soft Bounce: Temporary problems with delivery. After 72 hours turns into Hard Bounce

•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an email server•Sender Score: Reputation rating of 0-100 of every outgoing mail server IP•Hard Bounce: Permanent failure to deliver email•Soft Bounce: Temporary problems with delivery. After 72 hours turns into Hard Bounce•Single Opt In: Usually involves taking a form entry and immediately adding that person to the list

•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an email server•Sender Score: Reputation rating of 0-100 of every outgoing mail server IP•Hard Bounce: Permanent failure to deliver email•Soft Bounce: Temporary problems with delivery. After 72 hours turns into Hard Bounce•Single Opt In: Usually involves taking a form entry and immediately adding that person to the list•Double Opt In: Requires confirmation of the submitted email address before being added to the list

•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an email server•Sender Score: Reputation rating of 0-100 of every outgoing mail server IP•Hard Bounce: Permanent failure to deliver email•Soft Bounce: Temporary problems with delivery. After 72 hours turns into Hard Bounce•Single Opt In: Usually involves taking a form entry and immediately adding that person to the list•Double Opt In: Requires confirmation of the submitted email address before being added to the list•Spam: NOT ASKED for or not work-safe email

•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an email server•Sender Score: Reputation rating of 0-100 of every outgoing mail server IP•Hard Bounce: Permanent failure to deliver email•Soft Bounce: Temporary problems with delivery. After 72 hours turns into Hard Bounce•Single Opt In: Usually involves taking a form entry and immediately adding that person to the list•Double Opt In: Requires confirmation of the submitted email address before being added to the list•Spam: NOT ASKED for or not work-safe email•Spam Report: When somone marks your email and labels it “SPAM”

•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an email server•Sender Score: Reputation rating of 0-100 of every outgoing mail server IP•Hard Bounce: Permanent failure to deliver email•Soft Bounce: Temporary problems with delivery. After 72 hours turns into Hard Bounce•Single Opt In: Usually involves taking a form entry and immediately adding that person to the list•Double Opt In: Requires confirmation of the submitted email address before being added to the list•Spam: NOT ASKED for or not work-safe email•Spam Report: When somone marks your email and labels it “SPAM”•Black List: List that denotes a sender as a spammer

•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an email server•Sender Score: Reputation rating of 0-100 of every outgoing mail server IP•Hard Bounce: Permanent failure to deliver email•Soft Bounce: Temporary problems with delivery. After 72 hours turns into Hard Bounce•Single Opt In: Usually involves taking a form entry and immediately adding that person to the list•Double Opt In: Requires confirmation of the submitted email address before being added to the list•Spam: NOT ASKED for or not work-safe email•Spam Report: When somone marks your email and labels it “SPAM”•Black List: List that denotes a sender as a spammer•HAM: Email that is generally desired and isn’t considered spam

•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an email server•Sender Score: Reputation rating of 0-100 of every outgoing mail server IP•Hard Bounce: Permanent failure to deliver email•Soft Bounce: Temporary problems with delivery. After 72 hours turns into Hard Bounce•Single Opt In: Usually involves taking a form entry and immediately adding that person to the list•Double Opt In: Requires confirmation of the submitted email address before being added to the list•Spam: NOT ASKED for or not work-safe email•Spam Report: When somone marks your email and labels it “SPAM”•Black List: List that denotes a sender as a spammer•HAM: Email that is generally desired and isn’t considered spam•Open Rate: One someone clicks on an email, the PIXEL (image) loads and is counted as an open

•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an email server•Sender Score: Reputation rating of 0-100 of every outgoing mail server IP•Hard Bounce: Permanent failure to deliver email•Soft Bounce: Temporary problems with delivery. After 72 hours turns into Hard Bounce•Single Opt In: Usually involves taking a form entry and immediately adding that person to the list•Double Opt In: Requires confirmation of the submitted email address before being added to the list•Spam: NOT ASKED for or not work-safe email•Spam Report: When somone marks your email and labels it “SPAM”•Black List: List that denotes a sender as a spammer•HAM: Email that is generally desired and isn’t considered spam•Open Rate: One someone clicks on an email, the PIXEL (image) loads and is counted as an open•Read Length: The length of time when a person opens an email, untill they close it.

Reporting

Open & Click Tracking

Bounce

Reporting

Industry Comparison

Trends

Reporting

Click Maps

Campaign Reach

Reporting

E-CommerceConversions

Exporting &Printing

Reporting

Testing

A-B Testing

What day of the week gets you better open rates? What time of day works best for your content? What subject lines are most effective? What name should you use in the “From” field? Does sending time affect click rates? Answer all these questions and more with a few clicks in MailChimp.

Mobile App Chimpadeedoo Facebook Integration

Multi-UsersAuto-Responders

Subscriber Preference Delivery Doctor

Geo-location

TimeWarp

Translation

Social Sharing

Automatically display your Facebook profiles in your newsletter, and include your most recent status updates.

Social-Pro

SocialPro layers your mailing list with publicly available social data, so you can learn more about your subscribers. Find out who's most connected, then send targeted campaigns to those subscribers with a single click.

In-box inspector

Mobile

Email Platforms

Monthly Plans

High Volume

Pay as you go

Thank You

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