Inspirational email marketing; Red C's Email Marketing WOW Book
Email Marketing Update
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Transcript of Email Marketing Update
Email Marketing Update
5/2013
Education
The facts about Email Marketing
The facts about Email Marketing
• Email is the preferred method of commercial communication by 74% of all online adults.
The facts about Email Marketing
• Email is the preferred method of commercial communication by 74% of all online adults.
• 54% of people who unsubscribe from permission-based emails said the reason was emails coming too frequently. This was second to people who unsubscribe because they found the content repetitive or boring (49%).
The facts about Email Marketing
• Email is the preferred method of commercial communication by 74% of all online adults.
• 54% of people who unsubscribe from permission-based emails said the reason was emails coming too frequently. This was second to people who unsubscribe because they found the content repetitive or boring (49%).
• Sundays generated the highest volume of opens (12.2%) and clicks (4.4%) on average when compared to the rest of the week. And email marketers who scheduled their email campaigns to be delivered between 1 am and 5 am experienced higher volumes of email opens and clicks.
The facts about Email Marketing
• Email is the preferred method of commercial communication by 74% of all online adults.
• 54% of people who unsubscribe from permission-based emails said the reason was emails coming too frequently. This was second to people who unsubscribe because they found the content repetitive or boring (49%).
• Sundays generated the highest volume of opens (12.2%) and clicks (4.4%) on average when compared to the rest of the week. And email marketers who scheduled their email campaigns to be delivered between 1 am and 5 am experienced higher volumes of email opens and clicks.
• Average adult (18-55) checks their email 34 times a day
Email Platforms
Email Components
Lists
Campaigns Reports
Email Templates
Lists
List Creation
List Aggregator
List Creation
X
List Aggregator
List Creation
List Aggregator
List Management
List Management
List Management
List Aggregator
List Management
Email Design/Templates
Different Types of Emails
1 Marketing
2 Transaction
- Newsletters
- Promotions
- Welcome Message
- Invoice / Shipment Notification /
What makes a great email?
1 Eye Catching Images
2 Concise, Engaging Content
3 Clear CTAs (Call to Action)
4 Social Media Links
Best Practices
WIDTHIt is a good idea to keep your
emails to a fixed width of no
more than 550-600 px
TYPEIdeal body copy is 14px and
title is has a minimum of 22px
MOBILESingle column work best,
with large tappable CTAs.
These are not good
Email Development
Mail Bakery Partnership
Mail Bakery is Push's designated vendor for the development of HTML emails. Compatible with all major email applications including: Outlook 2007 and up, Gmail, Apple Mail, Thunderbird, Windows Live Mail, Hotmail, Yahoo! Mail, Lotus Notes.
Email Development
Mail Bakery Partnership
With this partnership we also get to utilize a back-end system to manage all projects and communication with the vendor.
Email Development
Upgrades include:Campaign Monitor Integration: +$48/per templateMail Chimp Integration: +$48/per template
Mark-Up is included in estimates based on clients designated mark-up amount. Time is also placed within the estimate for a Producers time to manage the project. (Design time is only included if not included in clients fee.)
Email Development
If a client needs an HTML email to be built the following steps must occur:
Job sent to Project Manager
Project Manager would then send the
job to a Web Producer (Would need to
include turn around time)
Web Producer would then make an estimate
to be delivered to client.
Once approved Producer will coordinate with Mail Bakery and let AE know when files
will be delivered/uploaded.
Campaigns
Campaign
Campaign
Campaign
Campaign
Campaign
Best time to send emails:
“Tuesdays, 2 p.m.: because people are over playing “catch-up” from Monday, are into their day Tuesday, and they just
came back from lunch. This is the time to send.”
“Sunday, 11 p.m.: because people are checking their email in preparation for the week ahead.”
“Friday, 3 p.m.: because people are mentally checked out from the workweek and are killing time before work turns into the weekend. They might actually pay attention if you
send it to them now.”
Reporting
Terms
Terms
•Deliverability: The ability to get and email into the recipients Mailbox
Terms
•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an email server
Terms
•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an email server•Sender Score: Reputation rating of 0-100 of every outgoing mail server IP
Terms
•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an email server•Sender Score: Reputation rating of 0-100 of every outgoing mail server IP•Hard Bounce: Permanent failure to deliver email
Terms
•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an email server•Sender Score: Reputation rating of 0-100 of every outgoing mail server IP•Hard Bounce: Permanent failure to deliver email•Soft Bounce: Temporary problems with delivery. After 72 hours turns into Hard Bounce
Terms
•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an email server•Sender Score: Reputation rating of 0-100 of every outgoing mail server IP•Hard Bounce: Permanent failure to deliver email•Soft Bounce: Temporary problems with delivery. After 72 hours turns into Hard Bounce•Single Opt In: Usually involves taking a form entry and immediately adding that person to the list
Terms
•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an email server•Sender Score: Reputation rating of 0-100 of every outgoing mail server IP•Hard Bounce: Permanent failure to deliver email•Soft Bounce: Temporary problems with delivery. After 72 hours turns into Hard Bounce•Single Opt In: Usually involves taking a form entry and immediately adding that person to the list•Double Opt In: Requires confirmation of the submitted email address before being added to the list
Terms
•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an email server•Sender Score: Reputation rating of 0-100 of every outgoing mail server IP•Hard Bounce: Permanent failure to deliver email•Soft Bounce: Temporary problems with delivery. After 72 hours turns into Hard Bounce•Single Opt In: Usually involves taking a form entry and immediately adding that person to the list•Double Opt In: Requires confirmation of the submitted email address before being added to the list•Spam: NOT ASKED for or not work-safe email
Terms
•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an email server•Sender Score: Reputation rating of 0-100 of every outgoing mail server IP•Hard Bounce: Permanent failure to deliver email•Soft Bounce: Temporary problems with delivery. After 72 hours turns into Hard Bounce•Single Opt In: Usually involves taking a form entry and immediately adding that person to the list•Double Opt In: Requires confirmation of the submitted email address before being added to the list•Spam: NOT ASKED for or not work-safe email•Spam Report: When somone marks your email and labels it “SPAM”
Terms
•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an email server•Sender Score: Reputation rating of 0-100 of every outgoing mail server IP•Hard Bounce: Permanent failure to deliver email•Soft Bounce: Temporary problems with delivery. After 72 hours turns into Hard Bounce•Single Opt In: Usually involves taking a form entry and immediately adding that person to the list•Double Opt In: Requires confirmation of the submitted email address before being added to the list•Spam: NOT ASKED for or not work-safe email•Spam Report: When somone marks your email and labels it “SPAM”•Black List: List that denotes a sender as a spammer
Terms
•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an email server•Sender Score: Reputation rating of 0-100 of every outgoing mail server IP•Hard Bounce: Permanent failure to deliver email•Soft Bounce: Temporary problems with delivery. After 72 hours turns into Hard Bounce•Single Opt In: Usually involves taking a form entry and immediately adding that person to the list•Double Opt In: Requires confirmation of the submitted email address before being added to the list•Spam: NOT ASKED for or not work-safe email•Spam Report: When somone marks your email and labels it “SPAM”•Black List: List that denotes a sender as a spammer•HAM: Email that is generally desired and isn’t considered spam
Terms
•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an email server•Sender Score: Reputation rating of 0-100 of every outgoing mail server IP•Hard Bounce: Permanent failure to deliver email•Soft Bounce: Temporary problems with delivery. After 72 hours turns into Hard Bounce•Single Opt In: Usually involves taking a form entry and immediately adding that person to the list•Double Opt In: Requires confirmation of the submitted email address before being added to the list•Spam: NOT ASKED for or not work-safe email•Spam Report: When somone marks your email and labels it “SPAM”•Black List: List that denotes a sender as a spammer•HAM: Email that is generally desired and isn’t considered spam•Open Rate: One someone clicks on an email, the PIXEL (image) loads and is counted as an open
Terms
•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an email server•Sender Score: Reputation rating of 0-100 of every outgoing mail server IP•Hard Bounce: Permanent failure to deliver email•Soft Bounce: Temporary problems with delivery. After 72 hours turns into Hard Bounce•Single Opt In: Usually involves taking a form entry and immediately adding that person to the list•Double Opt In: Requires confirmation of the submitted email address before being added to the list•Spam: NOT ASKED for or not work-safe email•Spam Report: When somone marks your email and labels it “SPAM”•Black List: List that denotes a sender as a spammer•HAM: Email that is generally desired and isn’t considered spam•Open Rate: One someone clicks on an email, the PIXEL (image) loads and is counted as an open•Read Length: The length of time when a person opens an email, untill they close it.
Reporting
Open & Click Tracking
Bounce
Reporting
Industry Comparison
Trends
Reporting
Click Maps
Campaign Reach
Reporting
E-CommerceConversions
Exporting &Printing
Reporting
Testing
A-B Testing
What day of the week gets you better open rates? What time of day works best for your content? What subject lines are most effective? What name should you use in the “From” field? Does sending time affect click rates? Answer all these questions and more with a few clicks in MailChimp.
Tools
Mobile App Chimpadeedoo Facebook Integration
Tools
Multi-UsersAuto-Responders
Subscriber Preference Delivery Doctor
Tools
Geo-location
TimeWarp
Tools
Translation
Tools
Translation
Social Sharing
Automatically display your Facebook profiles in your newsletter, and include your most recent status updates.
Tools
Social-Pro
SocialPro layers your mailing list with publicly available social data, so you can learn more about your subscribers. Find out who's most connected, then send targeted campaigns to those subscribers with a single click.
Tools
In-box inspector
Mobile
Email Platforms
Monthly Plans
High Volume
Pay as you go
Terms
Terms
•Deliverability: The ability to get and email into the recipients Mailbox
Terms
•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an email server
Terms
•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an email server•Sender Score: Reputation rating of 0-100 of every outgoing mail server IP
Terms
•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an email server•Sender Score: Reputation rating of 0-100 of every outgoing mail server IP•Hard Bounce: Permanent failure to deliver email
Terms
•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an email server•Sender Score: Reputation rating of 0-100 of every outgoing mail server IP•Hard Bounce: Permanent failure to deliver email•Soft Bounce: Temporary problems with delivery. After 72 hours turns into Hard Bounce
Terms
•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an email server•Sender Score: Reputation rating of 0-100 of every outgoing mail server IP•Hard Bounce: Permanent failure to deliver email•Soft Bounce: Temporary problems with delivery. After 72 hours turns into Hard Bounce•Single Opt In: Usually involves taking a form entry and immediately adding that person to the list
Terms
•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an email server•Sender Score: Reputation rating of 0-100 of every outgoing mail server IP•Hard Bounce: Permanent failure to deliver email•Soft Bounce: Temporary problems with delivery. After 72 hours turns into Hard Bounce•Single Opt In: Usually involves taking a form entry and immediately adding that person to the list•Double Opt In: Requires confirmation of the submitted email address before being added to the list
Terms
•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an email server•Sender Score: Reputation rating of 0-100 of every outgoing mail server IP•Hard Bounce: Permanent failure to deliver email•Soft Bounce: Temporary problems with delivery. After 72 hours turns into Hard Bounce•Single Opt In: Usually involves taking a form entry and immediately adding that person to the list•Double Opt In: Requires confirmation of the submitted email address before being added to the list•Spam: NOT ASKED for or not work-safe email
Terms
•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an email server•Sender Score: Reputation rating of 0-100 of every outgoing mail server IP•Hard Bounce: Permanent failure to deliver email•Soft Bounce: Temporary problems with delivery. After 72 hours turns into Hard Bounce•Single Opt In: Usually involves taking a form entry and immediately adding that person to the list•Double Opt In: Requires confirmation of the submitted email address before being added to the list•Spam: NOT ASKED for or not work-safe email•Spam Report: When somone marks your email and labels it “SPAM”
Terms
•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an email server•Sender Score: Reputation rating of 0-100 of every outgoing mail server IP•Hard Bounce: Permanent failure to deliver email•Soft Bounce: Temporary problems with delivery. After 72 hours turns into Hard Bounce•Single Opt In: Usually involves taking a form entry and immediately adding that person to the list•Double Opt In: Requires confirmation of the submitted email address before being added to the list•Spam: NOT ASKED for or not work-safe email•Spam Report: When somone marks your email and labels it “SPAM”•Black List: List that denotes a sender as a spammer
Terms
•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an email server•Sender Score: Reputation rating of 0-100 of every outgoing mail server IP•Hard Bounce: Permanent failure to deliver email•Soft Bounce: Temporary problems with delivery. After 72 hours turns into Hard Bounce•Single Opt In: Usually involves taking a form entry and immediately adding that person to the list•Double Opt In: Requires confirmation of the submitted email address before being added to the list•Spam: NOT ASKED for or not work-safe email•Spam Report: When somone marks your email and labels it “SPAM”•Black List: List that denotes a sender as a spammer•HAM: Email that is generally desired and isn’t considered spam
Terms
•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an email server•Sender Score: Reputation rating of 0-100 of every outgoing mail server IP•Hard Bounce: Permanent failure to deliver email•Soft Bounce: Temporary problems with delivery. After 72 hours turns into Hard Bounce•Single Opt In: Usually involves taking a form entry and immediately adding that person to the list•Double Opt In: Requires confirmation of the submitted email address before being added to the list•Spam: NOT ASKED for or not work-safe email•Spam Report: When somone marks your email and labels it “SPAM”•Black List: List that denotes a sender as a spammer•HAM: Email that is generally desired and isn’t considered spam•Open Rate: One someone clicks on an email, the PIXEL (image) loads and is counted as an open
Terms
•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an email server•Sender Score: Reputation rating of 0-100 of every outgoing mail server IP•Hard Bounce: Permanent failure to deliver email•Soft Bounce: Temporary problems with delivery. After 72 hours turns into Hard Bounce•Single Opt In: Usually involves taking a form entry and immediately adding that person to the list•Double Opt In: Requires confirmation of the submitted email address before being added to the list•Spam: NOT ASKED for or not work-safe email•Spam Report: When somone marks your email and labels it “SPAM”•Black List: List that denotes a sender as a spammer•HAM: Email that is generally desired and isn’t considered spam•Open Rate: One someone clicks on an email, the PIXEL (image) loads and is counted as an open•Read Length: The length of time when a person opens an email, untill they close it.
Reporting
Open & Click Tracking
Bounce
Reporting
Industry Comparison
Trends
Reporting
Click Maps
Campaign Reach
Reporting
E-CommerceConversions
Exporting &Printing
Reporting
Testing
A-B Testing
What day of the week gets you better open rates? What time of day works best for your content? What subject lines are most effective? What name should you use in the “From” field? Does sending time affect click rates? Answer all these questions and more with a few clicks in MailChimp.