No Man’s Land…or why your business isn’t

20 times bigger than it is

4 Reasons You’re Likely Stuck

1. Lack of marketing - #1 killer of small business growth.

2. Lack of talent – Top people usually work for companies that are growing.

3. Lack of systems – This usually comes with good people – Crutial to scale4. Lack of capital – To fund only growth after 1,2,& 3 are addressed

MarketingThe life’s blood of every

growing business

Why Jimmy Can’t Do Marketing

Marketing Options for MOST biz owners:

1. Learn it yourself – in a couple of years you could be pretty good.

2. Hire it done – Real marketing strategists NEVER work for a paycheck.

3. Partner - The ONLY real option for most businesses

Only 3 Ways…The only three ways know to man to grow any business

1. Get More Customers

EIN leverages 34 methods of customer getting

Customer Getting Methods

• Trade Show Marketing• Joint Ventures• Facebook Ads• Direct Mail Postcards• Groupon• Google Adwords• Search Engine

Optimization• Social Media

Marketing

• Bounce Back Offers• Channels like

Amazon, Sears.com, Overstock and NewEgg

• YouTube Marketing• Linkedin & Meetup• Power Referrals• Trade Publications• Mobile Marketing

See why we typically TRIPLE new

customer acquisition in 90 days

or less

2. Raise Profit Per Sale

EIN leverages 3 big methods of increasing your average

transaction value

Increasing Profits Per Sale

• Immediate Upselling– Do You Want Fries with that (McDonalds)

• Cross Selling– People who bought the also liked... (Amazon)

• Bundling – You can get Phone, Cable & Internet… (Cable)

The McDonalds Example

• $1.91 to get a person in the drive thru

• 0.18 profit on a $2.09 burger sale

• $1.77 fries and Coke add on

$1.32 Profit8 times that of the

core sale

See why we typically TRIPLE transaction profits in 90 days

or less

3. Increase Frequency

EIN leverages 4 big methods of increasing the frequency with which your customers

buy

Boomerang Marketing

• Constant Contact– Direct mail, Email,

Newsletter Phone, TXT message, Social Media & Retargeting

• Loyalty Programs– VIP promotions,

Frequency discounts, free merchandise incentivized referrals

• Continuity Billing– adding auto-billing

solutions is the VERY best of all methods to increase frequency

• Line Extensions– Sell more of what

our customers buy often via joint ventures

See why we typically TRIPLE how often

customers come back to a business

The Good PartThe Magical Math of

Business Growth

Dynamic Business Growth

• If a company profits $1,000 a day…• With 3 times more customers

$3000 • With 3 times the profit per sale $9000• With 3 times frequency

$27,000

How big would this $365,000 company profits be in 6 months?

$9,855,000.00

New Valuation$50,000,000.00

Us $35,000,000Owner $15 Million

The Better Part

There are more buyers for $10,000,000 and Up Businesses Than Their Sellers?

A Lot More

The Buyer’s Ecosystem

Private Equity Firms – 3-6X Multiples(Many times NO cash is needed at all) 6-18 months

Mergers and Acquisitions Firms 8-12X(Simply Aggregate to $100M+ to increase multiple)

Public Companies 12-15X(MUST buy to meet street expectations, and have an instant way to double their money)

The Sucker (Stockholder)• Pays 25 – 30X

multiple the very next day after the merger.

• Usually takes 20+ years of holding to ROI from earnings alone

• High risk of failure

$4 TrillionThe amount of money public companies WISH they could spend buying cash flow in

2012

See why it’s so easy to sell our businesses when they grow past

$10M

M&A is a SELLERS market where

businesses often sell to the highest bidder

At EIN, we specialize in growth from $2-

$20M

There’s more:• We have 2 of the world’s most

brilliant marketers on our team• We have in-house legal,

accounting, HR & project management

• Import and Export department with office in the US and Asia

• Award winning technology and web team, social media and more

And all the capital you’ll ever need to fund your growth

The Filter Company

• Bought 70% for ZERO out of pocket• Secured a factoring line $200K• Doubled Sales 1st month• Reduced raw materials 40% via import• Immediately TRIPLED net profits

Could flip today for a $1.2 profit… after just 62 days ownership

Should Sell Next year for $8M to $13M

So here is the question:

Are you happy where you are or would you

rather…

Have a smaller piece of a MUCH bigger

pie

That Owner Should Pocket Arounda $4,000,000