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Toby Ward, Prescient Digital Media

eHealth 2.0

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AgendaAgenda Overview Case study examples Mission critical planning Practical Advice

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Toby Ward

CEO, Chief Blogger, Prescient Digital Media Internet & intranet management consultants We build highly effective websites & intranets

Clients include:

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Overview

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eHealth 2.0

Promote networks of relationships Transforms users into publishers Discuss, share & collaborate From one to many -> many to many

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Social Media ExamplesConversation-enabled publishing platforms

Social networks

Social bookmarking

Democratized content networks

Micro-blogging / Presence

Content sharing sites

Virtual networking platforms

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Evolution

1.0 2.0 Corporate news Care Pages Executives speech Executive blog Taxonomy Folksonomy Quick poll Discussion forums Generic report Regular podcasts Wellness information Regular podcasts Content management (CMS) Wikis Directories (A-Z) Tagging Sticky content RSS

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Discussion Forums

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Wikis

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Wikipedia.org

16.6 million pages, 9.5 million authors 250 languages

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Blogs

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Employee blogs - Sun

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Sun blog stats

May 2008 July 2008

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Sun Blogging Policy

Prohibits discussing "non-public" information: Financial data Programming code Personal information about other individuals “Work-related legal proceedings or controversies"

Blogging Guidelines:http://www.sun.com/aboutsun/media/blogs/BloggingGuidelines.pdf

Blogging Policy:http://www.sun.com/aboutsun/media/blogs/policy.html

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Multimedia

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Care Pages

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Social Networking

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Social networking

Individual and group conversations

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Doctor-guided search

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Practical Advice

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Best Practices

1. Planning – the essential requisite2. Leadership sets the tone3. Engaging the audience4. Evolution, not revolution (trial & test)5. Benchmark and cherry-pick from the leaders6. Monitor the conversation7. Keep pace with the trends and best practices 8. Measure, measure, measure

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Trial #1 Executive blog:

Create a single blog for all executives to share with one post from each per month

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eHealth 2.0 Blueprint Business requirements – Who? What? When? How much?

What is needed, what do employees want – business require?

eHealth 2.0 plan – alignment with the business, intended benefits, specific goals, & media types (blogs, wikis, RSS, etc.) & functionality

Content policies – The rules: roles & responsibilities, supporting policies, dos and don’ts

Implementation – will work with internal IT to 2-3 social media tools (e.g. 1 blog and 2 wikis with several options, features and content focuses) & the supporting RSS

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Reading eHealthNews.com e-health-insider.com eHealthOnline.org WSJ Health Blogs

blogs.wsj.com/health/

Reports eHealth Intelligence Reports (WHO)

www.who.int/goe/ehir

Consulting Help eHealth 2.0 Plan

PrescientDigital.com

Toby Ward, President, Prescient Digital Mediatoby@prescientdigital.comwww.PrescientDigital.comwww. IntranetBlog.comwww.Twitter.com/TobyWardwww.Twitter.com/Intranet2

www.Facebook.com (search “Intranet Global Forum”)416.986.2226

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