Ehealth 20
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Transcript of Ehealth 20
Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
Toby Ward, Prescient Digital Media
eHealth 2.0
Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
AgendaAgenda Overview Case study examples Mission critical planning Practical Advice
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Toby Ward
CEO, Chief Blogger, Prescient Digital Media Internet & intranet management consultants We build highly effective websites & intranets
Clients include:
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Overview
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eHealth 2.0
Promote networks of relationships Transforms users into publishers Discuss, share & collaborate From one to many -> many to many
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Social Media ExamplesConversation-enabled publishing platforms
Social networks
Social bookmarking
Democratized content networks
Micro-blogging / Presence
Content sharing sites
Virtual networking platforms
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Evolution
1.0 2.0 Corporate news Care Pages Executives speech Executive blog Taxonomy Folksonomy Quick poll Discussion forums Generic report Regular podcasts Wellness information Regular podcasts Content management (CMS) Wikis Directories (A-Z) Tagging Sticky content RSS
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Discussion Forums
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Wikis
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Wikipedia.org
16.6 million pages, 9.5 million authors 250 languages
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Blogs
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Employee blogs - Sun
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Sun blog stats
May 2008 July 2008
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Sun Blogging Policy
Prohibits discussing "non-public" information: Financial data Programming code Personal information about other individuals “Work-related legal proceedings or controversies"
Blogging Guidelines:http://www.sun.com/aboutsun/media/blogs/BloggingGuidelines.pdf
Blogging Policy:http://www.sun.com/aboutsun/media/blogs/policy.html
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Multimedia
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Care Pages
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Social Networking
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Social networking
Individual and group conversations
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Doctor-guided search
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Practical Advice
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Best Practices
1. Planning – the essential requisite2. Leadership sets the tone3. Engaging the audience4. Evolution, not revolution (trial & test)5. Benchmark and cherry-pick from the leaders6. Monitor the conversation7. Keep pace with the trends and best practices 8. Measure, measure, measure
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Trial #1 Executive blog:
Create a single blog for all executives to share with one post from each per month
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eHealth 2.0 Blueprint Business requirements – Who? What? When? How much?
What is needed, what do employees want – business require?
eHealth 2.0 plan – alignment with the business, intended benefits, specific goals, & media types (blogs, wikis, RSS, etc.) & functionality
Content policies – The rules: roles & responsibilities, supporting policies, dos and don’ts
Implementation – will work with internal IT to 2-3 social media tools (e.g. 1 blog and 2 wikis with several options, features and content focuses) & the supporting RSS
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Reading eHealthNews.com e-health-insider.com eHealthOnline.org WSJ Health Blogs
blogs.wsj.com/health/
Reports eHealth Intelligence Reports (WHO)
www.who.int/goe/ehir
Consulting Help eHealth 2.0 Plan
PrescientDigital.com
Toby Ward, President, Prescient Digital [email protected]. IntranetBlog.comwww.Twitter.com/TobyWardwww.Twitter.com/Intranet2
www.Facebook.com (search “Intranet Global Forum”)416.986.2226
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