How to Take Your Social Media Business Efforts to the Next Level

@RyanCohn, CEOMay 10, 2011

Tweet with us at @WhatsNextMktingor ask questions at

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Who are we?“The Social Media Kings of Florida” (850 Business Magazine, 2010)

“Emerging Interactive Business of South By Southwest” (The Ad Club of Boston, 2011)

Facebook Campaign selected as Top-20 in North America (Facebook Studio, 2011)

Winner of Likeable’s Top-40 Facebook Page Award (Likeable.com, 2010)

Innovating communication through digital and social technology

Our Passion

The Old Social Media Days(Facebook, May 2007)

Social Media Today

700 million people are active on Facebook every month(With 50% returning daily)

71.2% of the US Web Audience is active on Facebook

The fastest growing segment on Facebook is 55-65 year-old females

Facebook has more site traffic than Google

67% of people on Twitter follow a brand that they plan to do business with

Years to Reach 50 Million Users:

Radio (38 Years)TV (13 Years)

Internet (4 Years)iPod (3 Years)

Facebook added 100 Millionin less than 9 months

The Shift

Question: From which marketing/IT programs are you shifting Budget away and moving in to your social media programs?

Prospective and current customers are connecting with brands via social media like no other

medium ever before.

What does this mean for you?

BUT…

Communication in the space is getting cluttered.

You have to…

BREAK THROUGH THE CLUTTER!

SOCIAL MEDIA STRATEGY

SOCIAL MEDIA STRATEGY

SOCIAL MEDIA STRATEGY

1 – Customer Acquisition

2 – The Opt-In

3 – Building the Relationship

4 – The Close

Customer Acquisition

Once your social media presence has been built, how are you generating traffic?

1 – Offline

2 – Online

Offline Acquisition

Out-of-Store:

Letterhead

Sales Materials

Out-of-Store Signage/Marquees

Traditional Advertising

Event Signage/Materials

In-Store:

Business Cards

In-Store Signage

Staff Mentions

Online Acquisition

Through Social Media:

Share via Staff/Supporters

Engagement as Page/Account

Influencer Outreach

Facebook Advertising

Away from Social Media:

Email Signatures

Website / Blog

Digital Ad Placement

Search Engine Advertising

The Opt-In

Once traffic is flowing to your social media venues, how do you get them to opt-in?

The Opt-In

The Opt-In

The Opt-In

The Opt-In

The Opt-In

Building the Relationship

EdgeRank:

Building the Relationship

Building the Relationship

Quick Customer Service is vital.

Building the Relationship

Respond to good comments too!Encourage conversation.

Building the Relationship

Authenticity is King!

Building the Relationship

Consistently deliver excitement, surprise, and delight!

Building the RelationshipIdentify when your target market is active

on each social media website

The Close

The Close

Thank You - Q&A Time!

How to Take Your Social Media Business Efforts to the Next Level

www.WhatsNextMarketing.com

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Email me anytime: Ryan@whatsnextmarketing.com