Post on 15-Jul-2015
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Effective communication that drives success November 20, 2014
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Over the next 60 minutes you will learn…
1. The research behind effective communication.
2. Executive presence: why it matters and how to enhance it. - Including a sample message planner for
preparing messages quickly and effectively.
3. Meeting business needs: tools and tips for more effective communication. - Including a leadership communication model to
move others to act.
4. Components for a systemic, ongoing effective communication program in your organization.
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Introductions
Anne Gunderson Principal Consultant, Communication Solutions Lead
Presenters
Doug Maxfield Senior Partner
Moderator
David Grant Global Vice President, Consulting Solutions and Innovation
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Chat question
What is effective communicating?
Please write your thoughts in the chat box.
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How much is effective communicating worth?
Lower turnover
Higher engagement
29% Greater market value
Higher total returns to shareholders 47%
Organizations with highly effective communicators show:
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In a nutshell, effective communication affects nearly every facet of an organization
How can professionals increase their personal impact and presence? “How you interact, write and speak are all very important. A brilliant person who can’t communicate cannot move an organization.” - Indra Nooyi
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What percentage of an individual’s promotion can be attributed to their executive presence? A. 6% B. 10% C. 13% D. 19% E. 26% Please enter your response.
Poll question
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Who are you?
• What’s your purpose? • Have you developed a high sense of
power and authority? • What’s your personal brand? • Can you articulate the above in a
concise POV? • Are you versatile and self aware? • Are you comfortable with yourself?
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Verbal/vocal presentation
• Are you clear and concise? • Do you maintain strong vocal tone
and a moderate pace of speech? • Do you practice removing filler words
(e.g., “um, you know, right”)?
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Korn Ferry tip!
Pause – and breathe – to increase your
impact and presence.
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Visual presentation
• Strong posture, no distractions • Sustained, direct eye contact • An engaging, empowering style • Appropriate attire
How do leaders need to approach communicating? “If you can't explain it simply, you don't understand it well enough.” - Albert Einstein
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A message planner helps prepare motivating messages quickly and effectively
1. Cornerstones
subject
POINT OF VIEW (POV)
State your point of view What is your feeling/opinion/attitude about the subject?
BENEFITS
List three benefits
What benefits will your listeners receive from taking your Action Steps?
LISTENERS
Listener DNA: (Demographics, Needs, Attitude)
1. Who are they? 2. What are their needs and
interests? 3. What do they know about the
subject? 4. How do they feel about the
subject?
ACTION STEPS
List two action steps (use 2 Post-It™ notes)
1. What is the General Action you want listeners to take?
2. What is the Specific Action you want listeners to take? (Make sure this action step is realistic, measureable, and includes a timeframe)
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2. Create
• Brainstorm for ideas.
• Do not censor during this step!
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3. Cluster
• Arrange your ideas into three natural groupings by finding common themes.
• Title each cluster.
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Point of view (POV) Specific action step (next steps)
Benefits Memory hook (SHARP)
Attention getter (SHARP) Point of view (POV) General action step Benefits
4. Compose
O P E N I N G
C L O S I N G
KEY POINT PREVIEW
KEY POINT REVIEW
KEY POINT 1 KEY POINT 2 KEY POINT 3
SUB-POINT 1 SUB-POINT 1 SUB-POINT 1
SUB-POINT 2 SUB-POINT 2 SUB-POINT 2
SUB-POINT 3 SUB-POINT 3 SUB-POINT 3
BO
DY
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What percentage of a typical day do you spend communicating?
Please enter your response in the chat box.
Chat question
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A day in the life of an executive leader…
…is a string of communication performances
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Korn Ferry tip!
Communication
is a process, not an event.
Action
Awareness
Understanding
Acceptance
Time
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Key communications require planning
Date(s) Channel(s)
and champions
Audience Message Topic /
Initiative Feedback
loop Desired outcome
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Invite dialogue by giving: • Unconditional positive
regard • Facts and big picture • Encouragement • Emotional context • Summaries along the
way
Leaders listen first and talk last
How can professionals communicate more effectively with leadership? “Be sincere; be brief; be seated.” - Franklin D. Roosevelt
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Frame the discussion and prepare for tangents – “flares”
Point: ___________________ Support:
Point: ___________________ Support:
Point: ___________________ Support:
Point: ___________________ Support:
Point: ___________________ Support:
Point: ___________________ Support:
Point: ___________________ Support:
Point: ___________________ Support:
Point: ___________________ Support:
Point: ___________________ Support:
Point: ___________________ Support:
Point: ___________________ Support:
Point: ___________________ Support:
Point: ___________________ Support:
Possible directions discussion may proceed
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How can technical experts translate their knowledge into a business story for decision-makers? “Tell me the facts and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever.” - Indian Proverb
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Korn Ferry tip!
Six steps build compelling
presentations that tell a business
story.
1. Setting the scene
2. SIM for context, leading to the Point
3. Draft outline 4. Triangle of logic
5. Storyboard
6. Review
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Planners make logical structuring easy Participants follow six steps to logically structure and storyboard a presentation.
How can meetings and teams function more effectively and productively? “Great communication begins with connection.” - Oprah Winfrey
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• Understand your role as facilitator and the importance of suspending personal bias.
• Drive participant engagement in virtual or face-to-face meetings through use of planning and interaction skills.
- Plan and introduce a meeting agenda and facilitation approach to meet client needs and reach consensus.
- Use intervention techniques in virtual or face-to-face meetings to say “no” without losing trust.
- Manage pace and tone of interaction.
Facilitating 1:1, small or large group interactions share the same objectives
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Korn Ferry tip!
Suggesting and leading a process
Stating an observation
Questioning
Reflecting feelings
Paraphrasing
Checking in
Silence
Start low on the intervention
scale.
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Combine skills to handle a challenge
1. If necessary, press for specifics. 2. Paraphrase or reflect the
challenger’s feeling. 3. Turn question or comment back to
the group. 4. Paraphrase the group’s response. 5. Check in with the challenger.
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Effective Communicating
Korn Ferry’s Effective Communicating solutions
Communication Skills for Leaders
Facilitating Effectively
Communicating Upward:
Logical Structuring
Get to the Point: Speaking to Senior
Management
Visit http://www.kornferry.com/effective-communicating for more details.