LOGO DESIGN

EESTEC Summer School 2012

Importance of logos First impression about the

company Standing out from the rest Trust and profit

Types of logos

Logo

Iconic Logotype Combination marks

Integrated Stand alone

Types of logos

Logo

Static Dynamic

Tips and tricks Do it vector Wisely choose color palette Don’t use more than two

adequate fonts Be original! Keep it simple Careful with stock art Make it adaptive

Tips and tricks

Do it in vector! Easy for later

edits Effective Clean lines Scalable Fits everywhere

Tips and tricks Wisely choose your color palette

• Different colors – different meanings• When in doubt – investigate!• Best practice – as many as you need• Contrast and intensity• Compatibility

with B&W

Tips and tricks Fonts

• Choose the right one

• Best practice – two at most

• Matching fonts• Maintaining

readability

Tips and tricks

Be original• Trends in design• Matching the

customers needs• Ctrl-C, Ctrl-V

Tips and tricks

Keep it simple!• Resizing• Printing• Good practice –

remove distracting elements

Tips and tricks Stock art

• Unsafe• Useful for “new” ideas• Originality problems• Copyright problems

Tips and tricks

Make it adaptive and memorable• Think ahead (even if

customer doesn’t)• Logo should go well

with various publications

• “Engage” the audience• Creativity counts!

User experience

Listen Investigate Ask questions Offer good advice

and ideas

DON’Ts!

Thank you for your attention!

You were awesome!