EESTEC Summer School 2012 - Logo Design - Darija Dašić
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Transcript of EESTEC Summer School 2012 - Logo Design - Darija Dašić
LOGO DESIGN
EESTEC Summer School 2012
Importance of logos First impression about the
company Standing out from the rest Trust and profit
Types of logos
Logo
Iconic Logotype Combination marks
Integrated Stand alone
Types of logos
Logo
Static Dynamic
Tips and tricks Do it vector Wisely choose color palette Don’t use more than two
adequate fonts Be original! Keep it simple Careful with stock art Make it adaptive
Tips and tricks
Do it in vector! Easy for later
edits Effective Clean lines Scalable Fits everywhere
Tips and tricks Wisely choose your color palette
• Different colors – different meanings• When in doubt – investigate!• Best practice – as many as you need• Contrast and intensity• Compatibility
with B&W
Tips and tricks Fonts
• Choose the right one
• Best practice – two at most
• Matching fonts• Maintaining
readability
Tips and tricks
Be original• Trends in design• Matching the
customers needs• Ctrl-C, Ctrl-V
Tips and tricks
Keep it simple!• Resizing• Printing• Good practice –
remove distracting elements
Tips and tricks Stock art
• Unsafe• Useful for “new” ideas• Originality problems• Copyright problems
Tips and tricks
Make it adaptive and memorable• Think ahead (even if
customer doesn’t)• Logo should go well
with various publications
• “Engage” the audience• Creativity counts!
User experience
Listen Investigate Ask questions Offer good advice
and ideas
DON’Ts!
Thank you for your attention!
You were awesome!