Post on 31-Aug-2019
107 5 23
3-2
2015
1.
2.
3.
6Likert scale
52
1. 2006
2.
3.
1.
2.
3.
3-3
3-4
.............................................................................. 3-5
...................................................................... 3-7
.................................................................... 3-17
.................................................................... 3-17
....................................................... 3-28
.....................................................3-31
.........3-32
3-5
2008
2001
2003
2010 6 17
2010
2015 2014
3-6
1 101~105
2007
Gunn1988
1.
2.
1.
2.
3.
3-7
1.
2.
1999
2006
Butler1980
3-8
2 Butlers
Butler1980
2006
3-9
(2012)
Kirofu
Urai 2012
1960
19881950
2005
3-10
1.
2.
2012
1920
1.6
3.
1967 8 6
2016
1967
3-11
1980
1.
104
1 2
3
2.
20102011
2011
3-12
2011
Gunn 1988
2011
1993
Khadaroo & Seetanah
3-13
2008gravity model 1990 2000 28
tourism flow
2013
1 161
111 1 7000
4 31532 24
426
2012
2011
2007
3-14
Gunn1988
2007
2004
2010
2006
1.
2.
3.
4.
5.
Parasuraman, Zeithmal and Berry 1990
3-15
Bitner1990
4Ps
7 P
1996
1.
2.
3.
4.
4
3-16
4
2009
Parasuraman, Zeithmal and Berry 1990
3-17
()
6
()
Likert scale
52
3-18
/
A
B
C
D
E
F
()
2015
3-19
2006
2015 106 2.5
1/3
3-20
1.
2015
849
50
1.
3-21
...
15
2.
......
...
3.
3-22
...
FB
push push
3-23
1.
Only
()
1.
44.2% 55.8% 59.6%
21-3019.2% 31-40
46.2% 30.8%
42.3% 30.8% 19.2%
2.
3-24
3-25
1.
51.9%
11.5%
2.
78.8%
3-26
3.
34.6%
1.
70%
69.3%
3-27
2.
38.4% 30.8%
3-28
2006
2015
3-29
3-30
3-31
2009 33 2
2008
2011-
2013
2010-
2009
2007--
285-313
2008
2010
2013
2005
2013
2012--
2011
2003---
13 204-215
2007
34-55
2002
3-32
1.
2.
3.
4.
5.
6.
7.
8.
9. /
10.
3-33
1
?
1.1
1.2
1.3
1 ?
1.1 ?
2
2.1
3
3.1
3.2
1
1.1
1.2
1
1.1
2
3
3.1
3.2
1
1.1
1
1.1
1.2
2
2.1
2.2
3-34
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
3-35
1
1
1.1
1.2
2
1
1.1
2
2.1
2.2
1
1.1
1
1.
1.1
1.2
2
2.1
2.2
1
1.1
1.2
2
2.1
3-36
1.
2.
5 4 3 2 1
1.
2.
3.
4.
5.
5 4 3 2 1
1.
2.
3.
4.
5.
6.
7.
3-37
1.
2.
20 21-30 31-40 41-50 51
3.
4.
5.
!
3-38
1.
2.
1. 54
321
2. 5
4321
1 54321
2
54321
3 543
21
1. 5432
1
2. 5432
1
3. 5432
1
4. 543
21
1. 54
321
2. 5432
1
1 54
321