Dimitris Kalavros-Gousiou@kalavros

Friday, 30 March 12

one thing you shouldknow about (pro) bloggers

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Friday, 30 March 12

19min. left

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let’s start with the obvious

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Altavista (1995-2011)

Google (1998-)

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Friday, 30 March 12

content was always the king

Friday, 30 March 12

two things

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1Friday, 30 March 12

webstartups - social media - digital culture

quality blogging since Jan. 2006

Friday, 30 March 12

the don’t listFriday, 30 March 12

the don’t list•press releases•copy/paste•adver. without disclosure•things we don’t like

Friday, 30 March 12

secret sauceFriday, 30 March 12

secret sauce•be authentic•(passionately) cover webstartups•opinion matters (AwayNotes)•content differentiation

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2Friday, 30 March 12

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our most important asset?

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900+ TED Talks

+50 TEDxAthens Talks

11,000+ TEDx Talks

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our goal is simple: build a tribe

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Friday, 30 March 12

building content: speakers

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building content: experience

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building content: experience

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building content: experience

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say “Hi” to TED

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Good stories will always exist.T. Georgakopoulos, TEDxAthens’10

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Friday, 30 March 12

$50.000 - $140,201Friday, 30 March 12

thank you :-)

Reach me: dimitris@away.gr / @kalavros on

Friday, 30 March 12