EDEE Digital Wokshop 28/3/2012 - Content is the key
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Dimitris Kalavros-Gousiou @kalavros Friday, 30 March 12
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Transcript of EDEE Digital Wokshop 28/3/2012 - Content is the key
Dimitris Kalavros-Gousiou@kalavros
Friday, 30 March 12
one thing you shouldknow about (pro) bloggers
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19min. left
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let’s start with the obvious
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Altavista (1995-2011)
Google (1998-)
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content was always the king
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two things
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1Friday, 30 March 12
webstartups - social media - digital culture
quality blogging since Jan. 2006
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the don’t listFriday, 30 March 12
the don’t list•press releases•copy/paste•adver. without disclosure•things we don’t like
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secret sauceFriday, 30 March 12
secret sauce•be authentic•(passionately) cover webstartups•opinion matters (AwayNotes)•content differentiation
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2Friday, 30 March 12
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our most important asset?
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900+ TED Talks
+50 TEDxAthens Talks
11,000+ TEDx Talks
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our goal is simple: build a tribe
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building content: speakers
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building content: experience
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building content: experience
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building content: experience
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say “Hi” to TED
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Good stories will always exist.T. Georgakopoulos, TEDxAthens’10
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$50.000 - $140,201Friday, 30 March 12
