Post on 21-Apr-2018
Last year was huge for online shopping with
Australians spending AUD$21.3 billion on physical
goods. This update provides insights into the growth
and opportunities in and beyond Australia.
Highlights from 2017
February 2018
eCommerceMarket Update
19.2%growth in 2017
2017 brought unprecedented growth in online shopping –
almost double the figure seen in 2016 (11.5%).
Online shopping is the new norm
Online shopping events are driving increased salesMay and November achieved some of the best month-on-month
growth – fuelled by online shopping events.
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
9.6%m.o.mgrowth
16.7%m.o.mgrowth
m.o.mgrowth
32.2%
m.o.mgrowth
18.7%20172016
Key online shopping events
May
Click Frenzy Mayhem Singles' Day, Click Frenzy,
Black Friday, Cyber Monday
November
Boxing Day
December
Take advantage of the shopping surge – make these events part of your campaign calendar.
Percentage increase in Fashion purchases
With four consecutive years of double-digit growth, Fashion is a
key category for online shopping.
What are people buying online?
↑
20172016
growth
growth
27.2%
↑16.7%
Where are people buying in Australia?
Online shopping is becoming more popular across the eastern seaboard
states of Australia. Queensland led this growth, overtaking traditional
online shopping powerhouses like New South Wales and Victoria.
Online purchase growth in 2017
QLD
TAS
SA
VIC
ACT
WA
NT
21.8%
21.6%
21.1%
20.1%
17.5%
17.0%
13.9%
NSW 20.3%
Lowestgrowth
Highestgrowth
What's the opportunity beyond Australia?
The global eCommerce market for physical goods was worth USD$1.57 trillion in 2017.
It's forecast to grow by 19% in 2018 and reach over USD$2 trillion by 2019.
$1.07 tn
$1.57 tn
20172015 2019
Could your business’ growth lie just beyond the border?
Forecast
$2.16 tn
China
Tmall, JD.com and suning.com
$499.1+ billionUSD
Top selling eCommerce products
Health products and Cosmetics
Top performing marketplaces
Opportunity value
Amazon, eBay and Newegg
$409.2+ billionUSD
Top selling eCommerce products
Books and Recreational Goods
Top performing marketplaces
Opportunity value
United States New Zealand
Trade Me, Amazon, eBay
$2.5+ billionUSD
Top selling eCommerce products
Books and Women’s Fashion
Top performing marketplaces
Opportunity value
What are people buying online?
Insights to help take your business further
The 2018 Inside Australian Online Shopping report will be released
soon. In the meantime, get in touch for data-led insights that are
tailored to your business.
Contact us at einsights@auspost.com.au
This information has been prepared by Australia Post using a subset of deliveries in the 12 months to December 2017, compared to the same period the previous year, unless otherwise
stated. Percentage growth and share are based on transactions.
Global eCommerce figures are sourced from Euromonitor International and country opportunity from www.statista.com.
While every effort has been made to ensure the accuracy at the time of publication, Australia Post takes no responsibility for any errors or omissions herein. Australia Post does not accept
any liability for any loss or damage incurred by any use of or reliance on any information contained here.
Disclaimer