Post on 17-Jan-2017
Beyond 101Lessons from alternative digital industriesOliver Woods RED2
New Zealand
@oiwoods
Lots of Sheep
@oiwoods
@oiwoods
RED2
Digital Strategy
SocialContent
Search
Porn
Politics
25%OFSEARCHTRAFFIC
$40,000,000,000INDUSTRY
30%OFALLDOWNLOADS
ABRIEFHISTORY
25,000BC 18,000BC
THEFIRSTPORN
CAMERAS
PORNBEATSSONY
FIRSTVIRALVIDEO+LIVESTREAM
“PORNOGRAPHERSAREEXCLUDEDFROMTHE
MAINSTREAMCHANNELS,SOTHEYLOOKAROUNDFOR
SOMETHINGNEW”WALTERKENDRICK
FORDHAMUNIVERSITYPROFESSOR
SHARE&
SNARE
ATOUGHBUSINESS
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VR+PR
WEARABLES
“DON'TASK.DON'TTELL.DOSELL”JONATHANCOOPERSMITH
PROFESSOR,TEXASA&MUNIVERSITY
PORN&
ANALYTICS
POKEMON>PORN
@PARSCALE @SCAVINO
HOWTRUMPWONDIGITAL
FATPIGSBELOWTHERADAR
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@oiwoods
@oiwoods
“YOUCAN’TFATTENAPIG
ONMARKETDAY”JOHNHOWARD
x50,000 Test VariationsDAILY
RacistRemarks
African Americans
Sex Scandals
RacistRemarks
African Americans
Young Women
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TPPAWikileaks
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Sanders Supporters
“THEYGENUINELYENGAGEDTHEIRCONSTITUENCIESANDBUILTTHE
INFRASTRUCTURETODOSOATSCALE.”MATTLIRA