Porn Marketing
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Transcript of Porn Marketing
PORN ADS
This presentation is completely Safe For Work
Startup & Digital Marketing - www.romainsimon.net
MEETS
WHEN
#1 HotMalm
Is this a new porn website you don’t know about?
Seems legit? Let’s click on the first picture.
This is actually an IKEA parody!
Results ?
and of course a lot of PR
9000+ Likes
1500+ Tweets
#2 I want to be inside you
Imagine you are on your favorite nasty website and you see this
Actually, the ad you see is targeted
Unfortunately this one was not approved
Results ?
and a lot of PR on Buzzfeed, CNBC, Venturebeat, Fastcompany, Twitter, Reddit, …
3X more impressions than regular sites combined (Google, Twitter and Facebook)
10X cheaper than the Cost per Impression of regular websites
90% of clicks were first-time visitors
4X more customer retention than Facebook Ads
#3 SHE LOVES LONG _OCKS
Me Undies also tried to put ads on a porn website
They also got a really low cost per impression… but we have no idea of the detailled results
#4 Peta
Yes, this is Peta’s website. Confused?
What?? Peta opening a Porn website?
And once they got some PR
Enjoy yourself
Hot Malm (Ikea) http://www.hotmalm.com
Eat24 : How to advertise on a porn website http://blog.eat24hours.com/how-to-advertise-on-a-porn-website/
Why one advertiser is betting on porn http://digiday.com/brands/why-one-advertiser-is-betting-on-porn/
Me Undies advertises on Porn site http://www.inc.com/francesca-fenzi/meundies-advertises-on-porn-site.html
Peta Porn http://viz.cwrl.utexas.edu/content/meat-murder-peta-porn?page=5
THIS ONE IS A MUST-READ