CONSUME

AGRICULTURALPRODUCTION

AGROCOOPERATIVES

TRADER

FOODMANUFACTURER

FOODMARKETER

LOGISTICSAND RETAILER

PACKAGIN

G

PRESERVANCE

MARKETING &

BRAND DESIG

N

SPACE

PRESERVANCE

PACKAGIN

G

PACKAGIN

G

FAST FOOD

PROCESSED FOOD

INGREDIENT

PREPERATION

PREPERATION

KITCHENEQUIPMENT

CULTURE

KNOWLEDGE

WILL POWER

SOCIETY

CUSTOMS

FAMILY

TIME AFFORDANCE

GOVERNMENT

MEDIA

CON

SUM

ER C

HO

ICE

CLIMATE CHANGE