Tips for Simplifying the Process

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Marketing Used to Be More Simple

Mass Marketing to Everyone Online Marketing To Niche

Why More Businesses Don’t Do Online Marketing

Marketing isn’t what it used to be…

• Fear & lack of knowledge

• Takes too much time

• Big learning curve

• Lack of strategy and execution

• No budget

1. Know your true niche market

2. Know your ideal client

3. Solve a pain

4. Speak their language

5. Speak to their pain

Make It “Simple” Know the Basics

What is “Your” Magnetic Message?

“Do You Really Know

What I Need?”

Know Your Ideal Client (Create an Avatar)

Get Inside Your “Ideal Client’s” Head

• What is their pain?

• Where do they go to find relief?

• How do they search for what you have online?

• What keeps them up at night

• Gender / Age / Marital status

• What do they do? What do they want to do?

• Etc…

Use Niche Language to Describe Your Products

What NOT To Do

• Health and wellness

• Supplements

• Fitness

• Expecting mothers

What TO Do

• Health and wellness for

women over 40

• Supplements for more

energy

• Exercise programs for

seniors

• Healthy eating for

expecting mothers

Build a Strong Foundation to Reach Customers

WebsiteNiche SEO

Content

AdsSocial Media

Offers

Gather Emails

Your Customers are

online… If you’re not online,

they find your competition

Follow-up

Your Online Presence Is Like Your Billboard

Why Waste Good Real Estate?

This is Your Opportunity to Connect with Your Customers!

“Social” Media is About Building Relationships

6 Simple Steps for Managing Social Media

1. Show up!

2. Be friendly

3. Don’t just sell

4. Give value – Tell Stories

5. Talk about current events / holidays

6. Promote (buy ads, post in groups, email)

Tell Them What to Do – Call to Action

People need to be told to “click”, or “buy”, or “sign up”

• What is the purpose of a “Call to Action”?

- Collect Emails, Make Sales, Give information, FREE gift, Redirect

• Does your content have “calls to action”?

• Opt-in Boxes and Hyper-links

• Use “Call to Action” links in Blogs

Main purpose is to “Build Relationships”

Putting It All Together – Making It Work

Do It Yourself

• Learn the basics of online

marketing

• Understand your Niche

market language

• Build content for your niche

market

• Which Social Media

platforms are best for you?

• Budget for Ads – Pay to

Play

Done For You

• Hire Someone

• Due Diligence on who you

want to work with (Trust)

• Make sure they are a fit with

your personality

• Budget for Ads – Pay to

Play

It’s More Simple Than It Seems…

Know Your Ideal Client and Connect To Their Emotions!

The Rest is Just Mechanics of Technology!

STRATEGY

Keep Learning

• Go to conferences

• Learn from other experts

• Practice cooperative business

• Build strategic alliances

• Be part of a mastermind group (peer group)

• Network, network, network!!

• Be consistent and relevant to your brand

• Follow-up!

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