Easy steps to deal with overwhelm of online marketing
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Transcript of Easy steps to deal with overwhelm of online marketing
Tips for Simplifying the Process
www.SpinDigitalPublishing.com
Marketing Used to Be More Simple
Mass Marketing to Everyone Online Marketing To Niche
Why More Businesses Don’t Do Online Marketing
Marketing isn’t what it used to be…
• Fear & lack of knowledge
• Takes too much time
• Big learning curve
• Lack of strategy and execution
• No budget
1. Know your true niche market
2. Know your ideal client
3. Solve a pain
4. Speak their language
5. Speak to their pain
Make It “Simple” Know the Basics
What is “Your” Magnetic Message?
“Do You Really Know
What I Need?”
Know Your Ideal Client (Create an Avatar)
Get Inside Your “Ideal Client’s” Head
• What is their pain?
• Where do they go to find relief?
• How do they search for what you have online?
• What keeps them up at night
• Gender / Age / Marital status
• What do they do? What do they want to do?
• Etc…
Use Niche Language to Describe Your Products
What NOT To Do
• Health and wellness
• Supplements
• Fitness
• Expecting mothers
What TO Do
• Health and wellness for
women over 40
• Supplements for more
energy
• Exercise programs for
seniors
• Healthy eating for
expecting mothers
Build a Strong Foundation to Reach Customers
WebsiteNiche SEO
Content
AdsSocial Media
Offers
Gather Emails
Your Customers are
online… If you’re not online,
they find your competition
Follow-up
Your Online Presence Is Like Your Billboard
Why Waste Good Real Estate?
This is Your Opportunity to Connect with Your Customers!
“Social” Media is About Building Relationships
6 Simple Steps for Managing Social Media
1. Show up!
2. Be friendly
3. Don’t just sell
4. Give value – Tell Stories
5. Talk about current events / holidays
6. Promote (buy ads, post in groups, email)
Tell Them What to Do – Call to Action
People need to be told to “click”, or “buy”, or “sign up”
• What is the purpose of a “Call to Action”?
- Collect Emails, Make Sales, Give information, FREE gift, Redirect
• Does your content have “calls to action”?
• Opt-in Boxes and Hyper-links
• Use “Call to Action” links in Blogs
Main purpose is to “Build Relationships”
Putting It All Together – Making It Work
Do It Yourself
• Learn the basics of online
marketing
• Understand your Niche
market language
• Build content for your niche
market
• Which Social Media
platforms are best for you?
• Budget for Ads – Pay to
Play
Done For You
• Hire Someone
• Due Diligence on who you
want to work with (Trust)
• Make sure they are a fit with
your personality
• Budget for Ads – Pay to
Play
It’s More Simple Than It Seems…
Know Your Ideal Client and Connect To Their Emotions!
The Rest is Just Mechanics of Technology!
STRATEGY
Keep Learning
• Go to conferences
• Learn from other experts
• Practice cooperative business
• Build strategic alliances
• Be part of a mastermind group (peer group)
• Network, network, network!!
• Be consistent and relevant to your brand
• Follow-up!
Thanks for Watching
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