Eastern philosophies, mythical mindsets, and cultural … - Devdutt Pattanaik... · Eastern...

ICCA 2010 Hyd Copenhagen-Denmark Lecture

Eastern philosophies, mythical mindsets,and cultural creativity: what concrete lessonsdo they offer for business success?

Dr. Devdutt PattanaikChief Belief Officer

Future Group

Description

• Devdutt Pattanaik, one of the star speakers at the TED India conference,

adviser to top multinational companies, and prolific author and

commentator, will change the way you think about the paths to business

success. Arguing that whilst the 20th century world was shaped by Western

philosophical approaches and US- and European-centric multinational

companies, the 21st century's business environment is exceptionally

relevant to Eastern concepts and ways of thinking. Companies and

individuals who learn to embrace these sometimes radical and seemingly

eccentric ideas will not only be better placed to do business with companies

and clients in China, India and beyond, but will transform their potential for

success in all markets and for all their staff and stakeholders. First-time

visitors to India frequently find that their thinking is utterly transformed by

what they experience: this year's Copenhagen Lecture hopes to achieve the

same thing for ICCA delegates' business philosophies!

Olympian Gods

Apollo

Dionysus

Return from India

The Indian Bazaar

The Indian Street

An Indian Family

Business with the Mad?

Look Again

Business

Clarify meaning

From an undesired state…

… to the Promised Land

Behavior Business

Observable

Threats

Compliance

Would Alexander agree?

HisBehavior

Business

A different observation

Defiance

BehaviorHis

Business

Not quite Promised Land

From helplessness…

….to control

Different Approaches

“Follow the System.”

“I am the System.”

Source of Difference

Belief Behavior Business

Loving Father

Cruel Father

Opposing Beliefs

Binary Thought

Banks of the Indus

Gymnosophist’s Choice

The Indian Headshake

A mad approach?

“Follow the System.”

“I am System.”

“Both. Either. Neither.”

HisBelief

Behavior Business

A very different Belief

Death is a full stop

Death is a comma

Life has a climax

Life has no climax

Nothing Lasts Forever

Different Values

One Infinity

Different Subjective Truths

Comply

DefyDepends

oncontext

The Clash of Civilization

OurBelief

Behavior Business

TheirBelief

300 years of Reason

Reject Subjective Truth

Triumph of Objective Truth

Logic seeks Global Truth

Culture is Local Truth

StoriesSymbolsRituals

Logical or Cultural?

One: Flesh matters

Infinity: Flesh does not matter

One: Linear & Sequential

Infinity: Circular & Simultaneous

One: Orchestra Conductor

Infinity: Lone musician

3B Model

History does not matter

Opposites Coexist

Not obsessed with Reality

Everything is Organic

Vast diversity

High People Engagement

Macrocosmic Chaos

Microcosmic Order

You way? Maybe!

Point of Intervention?

Think Smart

Don’t Demand THE truth

• Objective Truth

• Standard

• Exactness

• Predictable

• Process

• Control

• Authority

• Efficiency

Allow THEIR Truth

• Subjective Truth

• Context

• Approximation

• Uncertainty

• People

• Flow

• Empathy

• Effectiveness

Drink Nectar Together

For more information

• Website:

– devdutt.com

• Email:

– devdutt@devdutt.com

Eastern philosophies, mythical mindsets, and cultural … - Devdutt Pattanaik... · Eastern...

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Transcript of Eastern philosophies, mythical mindsets, and cultural … - Devdutt Pattanaik... · Eastern...

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