1) O slide a seguir bailarina favor colocar a imagem do slide nº 1 da apresentação enviada onde tem o discurso da inês a falar da diversidade

Employees Billion euros of sales

Patents registered

in 2015

Countries

Cosmetics group worldwide

Consumer Products L’Oréal Luxe

Professional Products Active Cosmetics

The Body Shop

PIONEER SCIENCE BEAUTY IS ESSENCIAL

MISSION AND VALUES

DISCREET PROACTIVE HIGHER COMPLEXITY

Discreet

Low Budget

Specific Actions

Not strategic

Focus on CSR and internal communication

½ time Corporate » ½ time PPD

Reputation not in agenda of CEO and Comex

Low budget

Diagnosis » Reputation Institute (onStrategy)

Strong and strategic Internal communication plan and starting more proactive external communication Plan

CEO support Main Focus: Internal communication Plan, workplace and Citizenship

Reputation as a business driver

Quantify communication kpis based on study

Know where we are and where to go Strategic Internal and External Communication Plan

Local, innovatiove, relevant to differente stakeholders

Aligned with Group´s vision

100% time dedicated to Corporate Communication Communication as a business driver » CEO and COMEX support Reputation as an investment attract talent, consumers, investors

More Budget

Focus: Leadership, Governance, Workplace, Citizenship, Innovation, Performance

TOTAL REPUTATION SCORE 2009 2010 2011 2012 2013 2014 2015 2016

L´Oréal 62,1 61,8 63,0 62,5 66,3 74,5 76,1 79,1

PORTUGAL VS Europe

Excellent/Top Tier Above 80 Strong/robust 70-79

Average/Moderate 60-69

Weak/Vulnerable 40-59

Poor/Bottom Tier Below 40

60

65

70

75

80

85

RepTrak Pulse scores are based on questions measuring Trust, Admiration & Respect, good Feeling and Overall Esteem (captured in the RepTrak Pulse score on a 0-100 scale)

L’Oréal RepTrak Pulse Scores Overall

L’ORÉAL REPUTATION BY COUNTRY AMONG GENERAL PUBLIC

Russia UK Italy Portugal Germany Spain The

Netherlands

France Belgium Sweden Denmark

RepTrak Pulse 81.8 80.5 79.7 79.1 78.1 76.

9 76.8 76.1 74.7 68.8 68.7

Products 83.5 82.9 78.8 78.4 81.0 77.4 81.0 78.0 77.8 72.2 72.0

Innovation 79.7 80.0 78.6 77.4 79.0 76.0 76.0 79.7 75.9 70.1 69.1

Workplace 77.8 76.8 77.3 70.3 72.8 73.8 73.3 73.5 69.0 68.7 65.5

Governance 77.1 74.8 75.4 72.6 69.7 67.2 71.9 69.5 67.3 63.4 61.8

Citizenship 74.4 74.0 70.7 68.9 68.1 64.0 67.7 65.8 62.0 61.3 59.8

Leadership 78.7 76.8 78.5 74.4 76.2 74.1 70.6 77.0 71.7 64.9 64.1

Performance 81.6 81.3 79.2 76.9 79.7 78.8 77.9 83.4 78.8 74.4 73.5

Average Dimension Score

79.0 78.1 76.9 74.1 75.2 73.0 74.1 75.3 71.8 67.8 66.5

N=563 N=559 N=575 N=586 N=651 N=572 N=526 N572 N=55

4 N=591 N=571

L’Oréal by country

REPTRAK PULSE AND DIMENSION SCORES

Corporate digital – new (facebook, linked in, twitter e site LOP )

Transversal Projects: Shape the Future with the press

Marketing & economy press meeting and interview

Beauty Sector Review by L´Oréal – new If I were the CEO NEW Speakers – new CEO digital – new

Solidarity Sourcing – new Beauty for a Better Life– new Entreajuda Donations

FWIS – (new format tbc) Citizen Day Beauty run – new Anual Solidarity Plan – new SBWA – new

Public Affairs Ethics – Conf ética – new

Jornal L´Oréal – new Brandstorm Family Day

Feel Better Family Sales Day Open Up

BoBMeeting

New app – new Focus on Men Parcerias GQ /

Marketeer – new Annual Communication Meeting Logistic&Un.TécnicoBurgos – new

BEAUTY

FOODS

HEALTH HOME

52M

16M

4M 4M

Pleople want to know about our core business: beauty and how we make business

MAKE UP GENIOUS

L´Oréal Paris

INOA APP L´Oréal

Professionnel

COMPLEXITY E- REPUTATION MANAGEMENT CRISIS MANAGEMENT