EACD CDL Ana Martines June 2016
-
Upload
rui-martins -
Category
Business
-
view
29 -
download
5
Transcript of EACD CDL Ana Martines June 2016
1) O slide a seguir bailarina favor colocar a imagem do slide nº 1 da apresentação enviada onde tem o discurso da inês a falar da diversidade
Employees Billion euros of sales
Patents registered
in 2015
Countries
Cosmetics group worldwide
Consumer Products L’Oréal Luxe
Professional Products Active Cosmetics
The Body Shop
PIONEER SCIENCE BEAUTY IS ESSENCIAL
MISSION AND VALUES
DISCREET PROACTIVE HIGHER COMPLEXITY
Discreet
Low Budget
Specific Actions
Not strategic
Focus on CSR and internal communication
½ time Corporate » ½ time PPD
Reputation not in agenda of CEO and Comex
Low budget
Diagnosis » Reputation Institute (onStrategy)
Strong and strategic Internal communication plan and starting more proactive external communication Plan
CEO support Main Focus: Internal communication Plan, workplace and Citizenship
Reputation as a business driver
Quantify communication kpis based on study
Know where we are and where to go Strategic Internal and External Communication Plan
Local, innovatiove, relevant to differente stakeholders
Aligned with Group´s vision
100% time dedicated to Corporate Communication Communication as a business driver » CEO and COMEX support Reputation as an investment attract talent, consumers, investors
More Budget
Focus: Leadership, Governance, Workplace, Citizenship, Innovation, Performance
TOTAL REPUTATION SCORE 2009 2010 2011 2012 2013 2014 2015 2016
L´Oréal 62,1 61,8 63,0 62,5 66,3 74,5 76,1 79,1
PORTUGAL VS Europe
Excellent/Top Tier Above 80 Strong/robust 70-79
Average/Moderate 60-69
Weak/Vulnerable 40-59
Poor/Bottom Tier Below 40
60
65
70
75
80
85
RepTrak Pulse scores are based on questions measuring Trust, Admiration & Respect, good Feeling and Overall Esteem (captured in the RepTrak Pulse score on a 0-100 scale)
L’Oréal RepTrak Pulse Scores Overall
L’ORÉAL REPUTATION BY COUNTRY AMONG GENERAL PUBLIC
Russia UK Italy Portugal Germany Spain The
Netherlands
France Belgium Sweden Denmark
RepTrak Pulse 81.8 80.5 79.7 79.1 78.1 76.
9 76.8 76.1 74.7 68.8 68.7
Products 83.5 82.9 78.8 78.4 81.0 77.4 81.0 78.0 77.8 72.2 72.0
Innovation 79.7 80.0 78.6 77.4 79.0 76.0 76.0 79.7 75.9 70.1 69.1
Workplace 77.8 76.8 77.3 70.3 72.8 73.8 73.3 73.5 69.0 68.7 65.5
Governance 77.1 74.8 75.4 72.6 69.7 67.2 71.9 69.5 67.3 63.4 61.8
Citizenship 74.4 74.0 70.7 68.9 68.1 64.0 67.7 65.8 62.0 61.3 59.8
Leadership 78.7 76.8 78.5 74.4 76.2 74.1 70.6 77.0 71.7 64.9 64.1
Performance 81.6 81.3 79.2 76.9 79.7 78.8 77.9 83.4 78.8 74.4 73.5
Average Dimension Score
79.0 78.1 76.9 74.1 75.2 73.0 74.1 75.3 71.8 67.8 66.5
N=563 N=559 N=575 N=586 N=651 N=572 N=526 N572 N=55
4 N=591 N=571
L’Oréal by country
REPTRAK PULSE AND DIMENSION SCORES
Corporate digital – new (facebook, linked in, twitter e site LOP )
Transversal Projects: Shape the Future with the press
Marketing & economy press meeting and interview
Beauty Sector Review by L´Oréal – new If I were the CEO NEW Speakers – new CEO digital – new
Solidarity Sourcing – new Beauty for a Better Life– new Entreajuda Donations
FWIS – (new format tbc) Citizen Day Beauty run – new Anual Solidarity Plan – new SBWA – new
Public Affairs Ethics – Conf ética – new
Jornal L´Oréal – new Brandstorm Family Day
Feel Better Family Sales Day Open Up
BoBMeeting
New app – new Focus on Men Parcerias GQ /
Marketeer – new Annual Communication Meeting Logistic&Un.TécnicoBurgos – new
BEAUTY
FOODS
HEALTH HOME
52M
16M
4M 4M
Pleople want to know about our core business: beauty and how we make business
MAKE UP GENIOUS
L´Oréal Paris
INOA APP L´Oréal
Professionnel
COMPLEXITY E- REPUTATION MANAGEMENT CRISIS MANAGEMENT