"Competitive Intelligence for Business Communications“

António RODRIGUES 09June 2017

EACD Euronext

Data represent the past. It’s people that decide the future

Informed choices make … inteligent decisions

We live in a time of incertainty and instability - Excessive information - fashion - vanity

- Volatility - uncertainty - Complexity -ambiguity

“Let us not seek to fix the blame for the past, let us accept our own responsibility for the future.” - JFK

V.U.C.A.

- Strategy - Competitiveness - technique - tactique

Necessary elements on the decision process but not absolutely

Strategy Vision and decision demands the ability to see beyond yourself

“Efforts and courage are not enough without purpose and direction” - JFK

Experience Inspire the decision maker

“To be courageous (…) requires no exceptional qualifications, no magic

formula, no special combination of time, place and circumstance. It is an opportunity that sooner or later is presented to us all” - JFK

How to manage information

Journalists cal for news Today I know much more and can tell much less

“The Chinese use two brush strokes to write the word 'crisis.'

One brush stroke stands for danger; the other for opportunity. In a crisis, be aware of the danger--but recognize the opportunity.”

- JFK

Information demands inteligent action - Information is not everything - Notoriety is not information

Sometimes we have to stop and look away, so we can see what is before us

- JFK

SERIOUS – HONESTY - TRUTH

“The great enemy of truth is very often not the lie - deliberate, contrived

and dishonest -but the myth -persistent, persuasive and unrealistic. Too often we hold fast to the cliches of our forebears. We subject all facts to

a prefabricated set of interpretations. We enjoy the comfort of opinion without the discomfort of thought.

- JFK

Decision processes demands

Research – analysis - decisison

- Competitive intelligence or - Business intelligence or - Strategic intelligence

or simple rational process ?

Rational process?

rational or … impulsive

Rol of intuition

DECISION ENVIRONMENT - Ability to surprise - Creativity - Inovation - Thinking “out of the box” - Courage to take the risk

The most recognized processes are dictated by intuition

Being politically correct?

Just for survival!

THE TRADITIONAL WAYS OF COMMUNICATION - Simple Business Communication for prevention or reaction or - Advertizing products

Has ended!!!

- Excessive communication leads to confusion - Risk of data promiscuity is real

All supports of communication are fundamental

- Volatility in communication is absolute

- The one way communication is over

- In the near future social networks will be specialized

- Everyday a new app or a new social network appears

- Excess of perfection is advertising - credible information that suffices - emphasize image v. text - authenticity is fundamental

- business decisions must reach the recipients carefully - informed decisions - choosing the means - betting on authenticity

In conclusion: Decisions require rationality and emotions They address people who think and feel