111124 EACD Presentation

8/3/2019 111124 EACD Presentation

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1 - The missing link between strategic

planning and CSR Policy2 - Compliance with CSR tools

EACD : CSR & communicationworkshop

11Yves GARENNE - November 2011

[email protected] +33 6 12 32 49 94


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THE MISSING LINK BETWEEN STRATEGIC

PLANNING AND CSR POLICY

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Copyright Go Between 2010. Reproduction interdite par quelque moyen que ce soit sans notre autorisation pralable

Process of disintegration

Los indignados / occupy wall street

Arabic spring IPCCs reports

Subprime & debt crisis

The water challenge

Speculation on basic food

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???


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Process of integration

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International criminal court

Organic food Increase of literate people

Predominant roles of NGOs

Starving for democracy

New hopes

New consciousness


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New questions

Whats the purpose of business ?

Who can we rely on ?

Are experts trustworthy ?Are products still reliable and healthy ?

What do I buy ?

To what extent is the supply chain sustainable ?

What kind of future of Communication

Directors ????

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The sequenceof the firm

MarketanalysisMarketanalysis

Needs

Trends

Opportunities

Financial

issues

Financial

issues

Assetmanagement

Shareholdervalue

Product &servicedesign

Product &servicedesign

Sustainableproduct &services

Innovation

Humanresourcecapital

Humanresourcecapital

Skills

Occupationalheath

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The 7S MacKinsey model

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SharedvaluesSharedvalues

SkillsSkills

SystemsSystems

StyleStyle

StaffStaff

StrategyStrategy

StructureStructure


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A survey (contd)

0 10 20 30 40 50

Every Week

EveryMonth

Every Quarter

Every 6 months

Annually

Never

Don't know

How frequently does yourcompany plan to assess

progress against its strategicplan this year ?

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A new stakeholder

management ?


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What place for stakeholders ?

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Company

Criticalstakeholder

Non criticalstakeholder


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Who are the stakeholders ?

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Company

Company

Staff

Shareholder

Customer

Supplychain

Competitors

Competitors

Bank /insuran

ce

Bank /insuran

ce

NGOsNGOs

LocalGovernme

nt

LocalGovernme

nt

Sphere ofinfluence

Shared values ?


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The link between company and

stakeholders

Stakeholder

Hopes Perceived

threats

Real or unrealrisks

Wishes

Requirements

Stakeholder

Hopes Perceived

threats

Real or unrealrisks

Wishes

Requirements

Company

Leadership Shared Values

Vision

Mission

Products

Services

Company

Leadership Shared Values

Vision

Mission

Products

Services

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Communication or transparency ?

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Stakeholder dialogue

Communication

Transparency

Dialogue

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Strategic control

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Management as usual

Stakeholder dialogue


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Stakes priority / stakeholderStakes priority / stakeholder

How to do it ?

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Vision, Mission, Shared values, Executives commitmentVision, Mission, Shared values, Executives commitment

Stakeholder mapStakeholder map WhatWhats at stake? CSR SWOT?s at stake? CSR SWOT?

Goals,Goals,objectivesobjectives

indicatorsindicators

PerformancePerformancemanagement reviewmanagement review

Action planAction plan

Implementation and followImplementation and follow--upup

Internal and external reportingInternal and external reporting

StakeholderStakeholder

dialoguedialogue

ActAct

PlanPlan

DoDo

CheckCheck

RegulateRegulateCommunication and transparencyCommunication and transparency


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Expected outcomes

From CPR to CSR ?

C&PR : Communication & Public Relation CSR :Communication and Stakeholder Relations !

From CRM to SRM

Customer Relationship Management

Stakeholder Relationship Management ?

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Old questions ?

Responsibility and / or accountability ?

Respondere in latin = to answer

to stakeholder !

Do you really want to be accountable on everyissue ?

Remember that the 2 first critical stakeholders

are : Staff internal communicationAnd the Shareholders !

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As a conclusion

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CSR Policy

StakeholderManagementStakeholderManagement

OperationsOperations

FinancesFinances


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SR Definition

ISO26000 social responsibility : responsibility ofan organization, for the impacts of its decisions

and activities on society and the environment,

through transparent and ethical behaviorthat :

contributes to sustainable development includinghealth and the welfare of society;

takes into account the expectations ofstakeholders;

is in compliance with applicable law and consistent with

international norms ofbehaviorand

is integrated throughout the organization and practiced

in its relationships

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COMPLIANCE WITH CSR TOOLS

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CSR Toolbox

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23Global Compact Network Belgium

05/04/10

RepositoryRepository

GuidelinesGuidelines

StandardsStandards

ManagementManagementsystemsystem InsuranceInsuranceprotocolsprotocolsReportingReportingMethodologyMethodology

CommitmentCommitment

GRIGRI

AA1000AA1000

ISO14000, ISO22000,ISO14000, ISO22000,

OHSAS18000...OHSAS18000...

GlobalGlobal

CompactCompact

SA8000SA8000

ISO26000ISO26000

Afaq26000Afaq26000

ILOILO

OECDOECD

Agenda 21Agenda 21


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Compliance with CSR Tools

1. GRI

2. Global Compact

3. ISO26000

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Global reporting initiative (GRI)

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A reporting system based on the core issues of

sustainable development : environment, social

and governance (and occasionally culture)

G1 : 1996

G2 : 2002

G3 : 2006, G3.1 : 2010

G4 : 2013 ?


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GRI

Comprehensive set of guidelines

Multi-stakeholder community

Global credibility and acceptance

Widely-used

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Reporting criteria

Report contentMateriality

Stakeholder

commitmentContextual / boundaries

Comprehensive

Quality insurance

Balance

Benchmark

Precision

Timeliness (3 years)Reliability

Clarity

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6 chapters

EnvironmentEnvironment EconomicEconomic Human rightsHuman rights

Labor

practices anddecent work

Labor

practices anddecent work

Product

responsibility

Product

responsibility SocietySociety

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Application levels

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NADMA for each

indicator

DMA for each

indicator

At least 10 At least 20All the core

indicators (41)

2929

Management approachManagement approach

Performance indicatorPerformance indicator

C C+ B B+ A A+C C+ B B+ A A+

+ : third party audit


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Whats not in the guidelines ?

1. Do not choose GRI only for your CSR report

GRI can be a lever for CSR internal controlling

You need a robust Information System

Management

2. Be modest !

Start with level C

Do not create indicator addiction !

3. You may decide do be an OrganizationalStakeholder (GRI-OS)

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SEC Warning

These [GRI] and other reporting mechanisms canprovide important information to investors outside ofdisclosure documents filed with the Commission.Although much of this reporting is provided voluntarily,

registrants should be aware that some of theinformation they may be reporting pursuant to thesemechanisms also may be required to be disclosedinfilings made with the Commission pursuant to existingdisclosure requirements.

SECURITIES AND EXCHANGE COMMISSION(Commission Guidance Regarding Disclosure Relatedto Climate Change) 2 february 2010

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1. GRI

2. Global Compact

3. ISO26000

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Global Compact

A UN initiative backed by Kofi Annan

Millennium Summit

Clearly linked with MDGs Commitment to sustainability

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Global compact

10 chaptersHuman Rights

Principle 1: Businesses should support and respect the

protection of internationally proclaimed human rights;

and

Principle 2: make sure that they are not complicit inhuman rights abuses.

Labour Standards

Principle 3: Businesses should uphold the freedom of

association and the effective recognition of the right to

collective bargaining;

Principle 4: the elimination of all forms of forced andcompulsory labour;

Principle 5: the effective abolition of child labour; and

Principle 6: the elimination of discrimination in respect ofemployment and occupation.

Environment

Principle 7: Businesses should support a precautionary

approach to environmental challenges;

Principle 8: undertake initiatives to promote greater

environmental responsibility; and

Principle 9: encourage the development and diffusion of

environmentally friendly technologies.

Anti-Corruption

Principle 10: Businesses should work against corruption

in all its forms, including extortion and bribery.

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Global Compact

Concept of COP (communication on progress)

2 levels

Basic COP Notable COP

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Basic COP

Content

Global compact implementation

Ideally strategies and action plans

Encouragement to use GRI guidelines

Format Preferably, integrated in CSR report or annual report

Written in the Stakeholders languages

Web based COP are welcome

Minimum requirements

CEO Statement

During the first 5 years : activities or policies for at least 2 of the 4 issues (human rights,labour, environment, anti-corruption)

After 5 years : full implementation of the 4 issues. Otherwise youll have to explain

Measurement of outcomes (targets, KPI, measure outcomes)

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Basic Cop (contd)

Stakeholders

A formal sharing with internal and external stakeholders

Global compact

1. Submit electronic version

2.Acceptance

3. Publication on GC website

Deadline

One year to publish the 1st COP

Then 90 days, if necessary, to provide the missing information

Sanctions Fail to meet the COP deadline => non communicating participants

After one year of non communicating : publicly delisted

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Notable COP

At least : basic COP requirements

Statement for GC Support, at least 3 criteria among :

CEO statement or chairman

Statement is part of COP, not stand-alone

Reasons and/or benefits for GC Support

Statement is linked with major actions / outcomes in implementing the Global Compact principles

and/or with major actions and outcomes in undertaking partnership projects.

Description of active participation at UN Global Compact events or in local networks and/or

support for the initiative was expressed in public interviews or public speeches

Clear and detailed description of practical actions taken in

implementing the UN Global Compact principles and/or inundertaking partnership projects in support of broader UN goals (a

minimum offourcriteria must be met in this category).

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Notable COP

Measurement of outcomes that allows for

checking progress (a minimum offourcriteria

must be met in this category).

Reporting process ensures reliability, clarity

and timeliness of information and includes

stakeholder dialogue (a minimum ofthree

criteria must be met in this category).

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1. GRI

2. Global Compact

3. ISO26000

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ISO26000 Guidelines

The story ofISO26000

A COPOLCO demand to UN (2002)

EU CSR white book

ISO DIS (2005)

Official Disclosure (Nov 2010)

NOT a standard

BUT guidelines

Public and private organizations

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7 Core Subjects

Human RightsHuman RightsLabor

PracticesLabor

PracticesEnvironmentEnvironment

Fair operatingPractices

Fair operatingPractices

ConsumerIssues

ConsumerIssues

CommunityInvolvment and

Devlopment

CommunityInvolvment and

Devlopment

GovernanceGovernance

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7 SR Principles

AccountabilityAccountability TransparencyTransparency Ethical behaviorEthical behavior

Respect forstakekholder

interest

Respect forstakekholder

interest

Respect of rulesand laws

Respect of rulesand laws

Respect forHuman rightsRespect for

Human rights

Respect ofinternational

norms ofbehavior

Respect ofinternational

norms ofbehavior

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As a conclusion

GentlemenagreementGentlemenagreement

GRIGRI

GlobalCompact

GlobalCompact

ISO26000ISO26000

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111124 EACD Presentation

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