Post on 17-Aug-2015
E3 Marketing Group | 401 North 3rd Street, Suite 650 | Minneapolis, MN 55401© 2015 E3 Marketing Group, LLC. All Rights Reserved.
How can I use “Inbound Marketing”
to generate quality leads?
E3 Marketing Group | 401 North 3rd Street, Suite 650 | Minneapolis, MN 55401© 2015 E3 Marketing Group, LLC. All Rights Reserved.
The Internet is the new trade show…
E3 Marketing Group | 401 North 3rd Street, Suite 650 | Minneapolis, MN 55401© 2015 E3 Marketing Group, LLC. All Rights Reserved.
What is Inbound Marketing?
The difference between inbound marketing and traditional outbound marketing is simply this:
Inbound marketing tactics are used to entice potential customers or leads to voluntarily enter your sales funnel. Outbound marketing is essentially paying for ads.
Where inbound marketing entices customers to give you their attention, outbound marketing pays for an opportunity to interrupt them to capture their attention.
While outbound marketing still has a place in marketing, the power and ROI of inbound marketing is far greater than with traditional marketing.
Inbound Marketing as part of an integrated marketing strategy has the potential to dramatically increase traffic to your website.
Example of tactics used for inbound marketing include:
On-Site SEO, Search Engine Marketing (PPC), E-Newsletters, Blogs, E-mail Marketing, Social Media
E3 Marketing Group | 401 North 3rd Street, Suite 650 | Minneapolis, MN 55401© 2015 E3 Marketing Group, LLC. All Rights Reserved.
The Outbound vs Inbound Approach
E3 Marketing Group | 401 North 3rd Street, Suite 650 | Minneapolis, MN 55401© 2015 E3 Marketing Group, LLC. All Rights Reserved.
B2C Marketing B2B Marketing
The Difference Between B2B and B2C Marketing
B2B Marketing
Objective
To generate well-qualified
leads by building a trust-
based relationship over
the sales cycle through
providing relevant and
useful information.
B2C Marketing
Objective
To maximize sales by
increasing awareness
of brand, products and
services through targeted
promotional activities.
E3 Marketing Group | 401 North 3rd Street, Suite 650 | Minneapolis, MN 55401© 2015 E3 Marketing Group, LLC. All Rights Reserved.
B2B Lead Generation Channels & Tools
E3 Marketing Group | 401 North 3rd Street, Suite 650 | Minneapolis, MN 55401© 2015 E3 Marketing Group, LLC. All Rights Reserved.
One study shows that 73% of B2B leads are not sales ready,
and of ones that are qualified… 50% are not ready to buy.
Nurture your leads by…
(1) Knowing your buyer’s. Your content should be based on their interests, behaviors, and motivations.
(2) Knowing how they buy. You must know the process they go through when making a purchase decision.
(3) Engaging your prospects. Providing helpful and relevant content will…
• Prove your knowledge / expertise
• Develop trust in your abilities
• Place you at the top of their list when ready buy
What is lead nurturing? Why do it?
E3 Marketing Group | 401 North 3rd Street, Suite 650 | Minneapolis, MN 55401© 2015 E3 Marketing Group, LLC. All Rights Reserved.
The E3 High RPM Machine for Sales Acceleration
The E3 High RPM Machine
We help you to build a High Revenue Producing Marketing Machine with comprehensive strategy development framework. We help deliver customer insights for integrated digital marketing strategies. By working with us, you will:
• Get found online and connect with the right audiences
• Set yourself apart from your competition; Convert more of your prospects
• Be able to track results, measure ROI and optimize effectiveness
E3 Marketing Group | 401 North 3rd Street, Suite 650 | Minneapolis, MN 55401© 2015 E3 Marketing Group, LLC. All Rights Reserved.
E3 Marketing can help you to…
E3 Marketing Group | 401 North 3rd Street, Suite 650 | Minneapolis, MN 55401© 2015 E3 Marketing Group, LLC. All Rights Reserved.
E3 Capabilities & Available Services
E3 Marketing Group | 401 North 3rd Street, Suite 650 | Minneapolis, MN 55401© 2015 E3 Marketing Group, LLC. All Rights Reserved.
How can we help?
Call us for a free Consultation.