E3 Mktg Group_B2B Lead Nuturing

E3 Marketing Group | 401 North 3rd Street, Suite 650 | Minneapolis, MN 55401© 2015 E3 Marketing Group, LLC. All Rights Reserved.

How can I use “Inbound Marketing”

to generate quality leads?


The Internet is the new trade show…


What is Inbound Marketing?

The difference between inbound marketing and traditional outbound marketing is simply this:

Inbound marketing tactics are used to entice potential customers or leads to voluntarily enter your sales funnel. Outbound marketing is essentially paying for ads.

Where inbound marketing entices customers to give you their attention, outbound marketing pays for an opportunity to interrupt them to capture their attention.

While outbound marketing still has a place in marketing, the power and ROI of inbound marketing is far greater than with traditional marketing.

Inbound Marketing as part of an integrated marketing strategy has the potential to dramatically increase traffic to your website.

Example of tactics used for inbound marketing include:

On-Site SEO, Search Engine Marketing (PPC), E-Newsletters, Blogs, E-mail Marketing, Social Media


The Outbound vs Inbound Approach


B2C Marketing B2B Marketing

The Difference Between B2B and B2C Marketing

B2B Marketing

Objective

To generate well-qualified

leads by building a trust-

based relationship over

the sales cycle through

providing relevant and

useful information.

B2C Marketing

Objective

To maximize sales by

increasing awareness

of brand, products and

services through targeted

promotional activities.


B2B Lead Generation Channels & Tools


One study shows that 73% of B2B leads are not sales ready,

and of ones that are qualified… 50% are not ready to buy.

Nurture your leads by…

(1) Knowing your buyer’s. Your content should be based on their interests, behaviors, and motivations.

(2) Knowing how they buy. You must know the process they go through when making a purchase decision.

(3) Engaging your prospects. Providing helpful and relevant content will…

• Prove your knowledge / expertise

• Develop trust in your abilities

• Place you at the top of their list when ready buy

What is lead nurturing? Why do it?


The E3 High RPM Machine for Sales Acceleration

The E3 High RPM Machine

We help you to build a High Revenue Producing Marketing Machine with comprehensive strategy development framework. We help deliver customer insights for integrated digital marketing strategies. By working with us, you will:

• Get found online and connect with the right audiences

• Set yourself apart from your competition; Convert more of your prospects

• Be able to track results, measure ROI and optimize effectiveness


E3 Marketing can help you to…


E3 Capabilities & Available Services


How can we help?

Call us for a free Consultation.

E3 Mktg Group_B2B Lead Nuturing

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