Post on 12-Nov-2014
description
2013 Retail TechnologySpending Report
Compiled at the 2013 eTail Palm Springs event
Brought to you by
2013 Retail TechnologySpending ReporteTail now in its 15th year presents senior-level case studies panels workshops androundtable discussions covering the challenges faced in all aspects of multi-channel andonline retail
eTail is focused on providing detailed tactics and innovative strategies during our annualconferences Gathering insight from our attendee base not only enriches the conferenceexperience but provides an additional level of benchmarking that may not be obtainedduring regular conference sessions
During Q1 2013 eTail fielded over 100 retailer surveys in order to uncover technologyspending habits from a number of verticals including but not limited to apparel sportinggoods consumer electronics travel and hospitality mass market retailers as well asspecialtyniche Where are retailers spending and why What insight can be gleaned fromthe research results Wersquove revamped our past surveys and partnered with ATampT in orderto provide deeper insight into these trends
The purpose of this study is to ascertain the technology spending habitsindustry trends and gain a future outlook from a sample of cross-industrycross-vertical retail executives Respondents were anonymous and responseswere gathered during the eTail West conference in February of 2013
Twice every year the organizers of the eTail conference spend 6-9 months(continuously) conducting phone and email surveys with executive-levelretailers from top industry brands Based on our findings the majority ofretailers in 2013 will be focused on
bull Cross-Channel Optimization
bull Data and Business Intelligence
bull Omnichannel Commerce
bull Personalization
bull UsabilityTestingUserExperience Enhancements
bull Conversion Optimization
bull Email
bull SEO SEM
bull Mobile
bull Social Media
2
General Research Findings
Primary Research Methodology
Table of Contents
Introduction 2
Primary ResearchMethodology 2
General Research Findings2
Complete Survey Results 3
Summary or Conclusions 9
Additional Survey Questions 10
Technology SpendingReference Articles 11
About eTail 12
About ATampT 12
2013 Retail Technology Spending Report
The charts below outline where respondents are
spending externally in terms of solutions in the
next 12 months
Complete Survey Results
On a percentage basis survey respondents are planning to spendbudget in each area in the next 12 months1
3
Merchandising andVisualization
Multi-Channel Initiatives
Personalization (website)
Web AnalyticsDataManagement
UsabilityTestingUser Experience
Global Solutions
SEM
SEO
Display advertising
Mobile (apps)
Mobile (site design)
Social Media (paid advertising)
Social Engagement (earned)
Online Video
Content ManagementeCommerce Platform
CRM SystemsCustomer Segmentation
Loyalty Programs
58 4 33
55 9 35
49 13 36
40 5 47
63 7 24
67 5 20
45 5 43
25 16 52
60 10 27
60 11 23
60 8 26
43 23 28
66 4 28
53 13 28
57 6 32
32 23 38
54 41
of respondents planningto spend MORE in the next 12months
of respondents planningto spend LESS in the next 12months
of respondents planningto spend THE SAMEAMOUNT in the next 12months
2013 Retail Technology Spending Report
Attendees were asked what their spending decisions
are based upon They responded as follows
60 Display advertising
51 SEM
51 Email
49 SEO
43 Social Media (paid advertising)
40 Personalization (website)
31 Online Video
31 Web AnalyticsData Management
27 UsabilityTestingUser Experience
25 CRM Systems CustomerSegmentation Loyalty Programs
25 Multi-Channel Initiatives
24 Content ManagementeCommerce Platform
24 Merchandising and Visualization
23 Social Engagement (earned)
19 Moble (site design)
15 Mobile (apps)
15 Global Solutions
of attendees said their DisplayAdvertising spending decisionsare based upon an ROI Analysis
60
50
40
30
20
10
0
Complete Survey Results
60
4
Percentage of Spending Decisions That Are Based Upon An ROI Analysis2
2013 Retail Technology Spending Report
3
5
36 Content ManagementeCommerce Platform
36 Global Solutions
35 CRM Systems CustomerSegmentation Loyalty Programs
32 Moble (site design)
31 Online Video
31 Multi-Channel Initiatives
30 Social Engagement (earned)
27 UsabilityTestingUser Experience
25 Web AnalyticsData Management
24 Merchandising and Visulization
21 SEO
21 Social Media (paid advertising)
19 Email
19 Mobile (apps)
17 SEM
16 Personalization (website)
15 Display advertising
of attendees said that their ContentManagementeCommerce Platformand Global technology spendingdecisions are based upon aManagement Decision
36
Percentage Of Spending Decisions Based Upon A ManagementDecision
Complete Survey Results
40
30
20
10
0
2013 Retail Technology Spending Report
6
13 Moble (site design)
11 Mobile (apps)
5 UsabilityTestingUser Experience
4 SEO
4 Online Video
4 Content ManagementeCommerce Platform
4 CRM Systems CustomerSegmentation Loyalty Programs
4 Merchandising and Visulization
4 Personalization (website)
4 Web AnalyticsData Management
2 SEM
2 Social Media (paid advertising)
2 Social Engagement (earned)
2 Multi-Channel Initiatives
2 Global Solutions
of attendees said their Mobile(site design) technology spendingis based upon Time to Market13
Percentage Of Spending Decisions Based Upon Time To Market4
15
10
5
0
Complete Survey Results
2013 Retail Technology Spending Report
Percentage Of Spending Decisions Based Upon Ease Of Execution5
15 Content ManagementeCommerce Plate
11 Merchandising and Visulization
11 Email
11 Social Engagement (earned)
9 Online Video
9 Web AnalyticsData Management
9 Mobile (apps)
7 Personalization (website)
6 Social Media (paid advertising)
5 CRM Systems CustomerSegmentation Loyalty Programs
5 UsabilityTestingUser Experience
5 Global Solutions
4 Display advertising
3 Multi-Channel Initiatives
2 SEM
2 SEO
2 Moble (site design)
of attendees said their ContentManagementeCommercePlatform spending decisions arebased upon Ease Of Execution
15
7
16
14
12
10
8
6
4
2
0
Complete Survey Results
2013 Retail Technology Spending Report
6 Percentage Of Spending Decisions Based Upon CompetitivePressures
23 Mobile (apps)
18 Multi-Channel Initiatives
17 Moble (site design)
15 Merchandising and Visulization
11 Online Video
11 CRM Systems CustomerSegmentation Loyalty Programs
11 Personalization (website)
10 SEM
9 Display advertising
9 Social Engagement (earned)
7 UsabilityTestingUser Experience
6 SEO
6 Email
6 Social Media (paid advertising)
4 Content ManagementeCommerce Platform
4 Global Solutions
2 Web AnalyticsData Management
of attendees said their Mobile(apps) spending decisions are basedupon Competitive Pressures23
8
25
20
15
10
5
0
Complete Survey Results
The 2013 Technology amp Retailer Spending Outlook Benchmarking Study
Summary Of Conclusions Over 60 of respondents are planning to spend more in the next 12 months in the areas
of SEO SEM personalization mobile (site design) and social engagement (earned)
The majority of respondents are planning to spend less in the next 12 months on CRMsystems display advertising and social media (paid advertising)
The majority of respondents are spending the same amount year over year onmerchandising and global solutions
60 of survey respondents base their spending decisions for display advertising on an ROIAnalysis Overall our attendees tend to make their spending decisions in the majority ofcategories based upon an ROI Analysis except int the area of mobile site design Spendingis this area is NOT based upon ROI Analysis
Less than 36 of survey respondents made overall spending decisions based upon amanagement decision
Less than 13 of survey respondents made overall spending decisions based upon time tomarket 12 stated that mobile site design decisions are made based upon time to market
Almost 25 of respondents make spending decisions for mobile apps based uponcompetitive pressures Comparatively only 2 of web analyticsdata management solutiondecisions are made based upon competitive pressures
15 of content management solutions are made based upon ease of execution This is thehighest percentage of respondents stating that ease of execution was the primary reasonwhy they purchased certain content management solutions
Personalization
Multi-Channel Initiatives
9
The top areas retailers are most likely to spend budget on within the next 12 months are
Display advertising
Social Media (paid advertising)
Global Solutions
ROI Analysis
Management Decision
Competitive Pressures
The top areas retailers are least likely to spend budget on within the next 12 months are
The top influencers as for why retailers chose to spendnot spend their budget within thenext 12 months are
The 2013 Technology amp Retailer Spending Outlook Benchmarking Study
2
3
When asked the following survey questions ourrespondents answered as follows
Additional Survey Questions
What do you see as the biggest growth area in the next year 1The overwhelming majority of those surveyed answered that mobilewould see the most growth This was also a trend noted by eTail conferencepresenters as mobile was the mostly consistently referenced growth area
What of your budget do you spend on search (SEM) andsocial media
4When asked ldquoWhat are your top four priorities in terms oftechnology enhancementsrdquo the top answers were as follows
When asked ldquoHow are you using social mediardquo respondentsanswered as follows
On average respondents indicated that they spend more on search andare less likely to spend on social media
Engagement was the reason noted by survey respondents In contrast generatingsales is the least likely reason they are using social media
Commerce
Social
Branding
5When asked ldquoWhat are your top four priorities in terms oftechnology enhancementsrdquo the top answers were as follows
Mobile
CRM
Video
Speed
The 2013 Technology amp Retailer Spending Outlook Benchmarking Study10
76 Engagement
34 PR
30 Advertising
29 Customer Service
20 Sales
Technology SpendingReference ArticlesThe practice of ldquoshowroomingrdquo or viewing an item in a retail store and then buying it online has brought the e-commerce threat directly to bricks-and-mortar retailers
Mobile raises the showrooming threat to a new level since price comparisons are available to shoppersimmediately as they make decisions and browse e-commerce websites in stores
In a new report from BI Intelligence we analyze mobile showroomings influence on retail examine the variousdifferent types of consumer behavior that make up showrooming look at what the big retailers are doing tocombat showrooming and identify the five broad strategies that will help brick-and-mor ter retailers win businessfrom showroomers
Heres a brief overview of the impact of showrooming
It has a massive impact on every day sales Deloitte Digital believes smartphones influenced $159 billion in USstore sales over the course of 2012 or 5 of the total and will influence $689 billion of store sales in 2016
Holiday season sales are particularly impacted by showrooming IDC a global market intelligence firm predictedthat smartphone use influenced between $700 million and $17 billion in US holiday season retail sales in 2012Fifty-nine million US shoppers will use their smartphones to showroom in 2013
Specific retailers such as JC Penney suffer more from the practice A recent study revealed that JC Penney mdashwhich just announced a disastrous 32 decline in same-store sales for the fourth quarter of 2012 mdash is at riskfrom showrooming because showroomers visited its locations 14 more frequently than the average USshopper did in January 2013 Other chains like PetSmart and Kohls had even worse results
Dramatic responses underscore the threat US electronics retailer Best Buy announced last month that startingMarch 3 2013 its stores would match the prices of 19 major online competitors including Apple Amazon andBuycom Target also has a price-matching policy in effect
Taken From Business Insider
Retailers are spending or planning to spend on tablets and mobile devices for their employees and on tools appsand services that consumers can use within stores If you are a small retailer look for ways you can leverage yourcustomer relationships to keep in conversations
The smallest retailers are showing the greatest desire to purchase POS hardware (25 percent) and software (29percent) for the coming year As with the past couple of years mobile looms large as nearly one-third of retailers (allsizes) are looking to adopt tablets or non-rugged handhelds in the next 12 months
Even grocery and food stores are getting into the mix 38 percent of them plan to purchase tablets in the next 12months
Taken From Forbes
11 The 2013 Technology amp Retailer Spending Outlook Benchmarking Study
About eTaileTail is a conference series held bi-annually in the United States as well as internationallyoffering best practices and tactical strategies presented by retail innovators from everyfacet of the industry It is the premier multi-channel and online retail conference dedicatedto supporting the growth of the retail industry through high-level networking andextensive thought leadership
WBR the creator of the eTail conference series is an independent research organizationdevoting 100 of its resources towards executing industry-leading conferences
eTail is Made by Retail for Retailers The event content format and speaker faculty wereput together by not only months of research with retailers from every part of the industrybut also steered by our retail Advisory Board of leading e-commerce and multi-channelexecutives eTail responds to the immediate needs of the industry helping attendeescapitalize on every single growth opportunity
As many retailers have learned the eCommerce industry never allows for complacencyTrends have been combining to create an explosion of innovation and investment in theonline retailing channel The result is a dynamic and competitive selling environment thatwill challenge every online seller to satisfy and thrill online shoppers ndash before anotherretailer does
If you havenrsquot alreadyplease visit wwwetaileastcom for details on the next 2013conference Remember to join the eTail community and receive additional free content onLinkedin Facebook YouTube Twitter and The eTail Blog
About ATampT wwwATTcomecommerce
With the growth of video personalization social networks eCommerce eLearning andmobile users managing online interactions requires high performance and scale ATampTenables enterprises to effectively manage package and distribute their online contentacross a wide range of networks to the computer the television and mobile computingdevices turning browsers into buyers
12 The 2013 Technology amp Retailer Spending Outlook Benchmarking Study
Why should you
attend eTailRetailers have to be smarter about their businesses considering todayrsquos competitivelandscape And thatrsquos why eTail is here the leading practicioners conference for theonline and multi-channel industry eTail delivers the conference experience you arelooking for to ensure your business is positioned for growth
1 Group Learning And Retailer Networking Stay At The ForefrontThe ldquoX Factorrdquo to every conference experience is about your retail peers interactingmeeting you on a daily basis eTail attendees come to the event to not only learn- butto meet each other To figure out a way around an issue theyrsquove been struggling withMany attendees say these interactions are the most valuable at an event- which iswhy we have peer to peer networking every day of the conference
2 Multiple Options To Fit Your NeedsThere are a lot of conferences out there Thatrsquos why we dont just rely upon ourexperience to build the content We contact almost every single past attendee andask the difficult questions What they like What they donrsquot What content matters Withdiverse content curated by retailers you can be assured to have detailed actionableinsights that you can immediately take back to your peers Or you can bring them withyou- there is something for everyone
3 Practical Sessions That Provide Focused TacticsIn order for you to justify your registration we have to make sure we deliver contentthat you need So we keep the topics specific Speakers focus on the business caseand core concepts and provide real-life case studies and the data to back them up
Itrsquos easy to secure your spot at our next conference Simply visit our websitewwwetaileastcom or call 18884826012
CLICK HERE to view the eTail East Conference Agenda
13 The 2013 Technology amp Retailer Spending Outlook Benchmarking Study
2013 Retail TechnologySpending ReporteTail now in its 15th year presents senior-level case studies panels workshops androundtable discussions covering the challenges faced in all aspects of multi-channel andonline retail
eTail is focused on providing detailed tactics and innovative strategies during our annualconferences Gathering insight from our attendee base not only enriches the conferenceexperience but provides an additional level of benchmarking that may not be obtainedduring regular conference sessions
During Q1 2013 eTail fielded over 100 retailer surveys in order to uncover technologyspending habits from a number of verticals including but not limited to apparel sportinggoods consumer electronics travel and hospitality mass market retailers as well asspecialtyniche Where are retailers spending and why What insight can be gleaned fromthe research results Wersquove revamped our past surveys and partnered with ATampT in orderto provide deeper insight into these trends
The purpose of this study is to ascertain the technology spending habitsindustry trends and gain a future outlook from a sample of cross-industrycross-vertical retail executives Respondents were anonymous and responseswere gathered during the eTail West conference in February of 2013
Twice every year the organizers of the eTail conference spend 6-9 months(continuously) conducting phone and email surveys with executive-levelretailers from top industry brands Based on our findings the majority ofretailers in 2013 will be focused on
bull Cross-Channel Optimization
bull Data and Business Intelligence
bull Omnichannel Commerce
bull Personalization
bull UsabilityTestingUserExperience Enhancements
bull Conversion Optimization
bull Email
bull SEO SEM
bull Mobile
bull Social Media
2
General Research Findings
Primary Research Methodology
Table of Contents
Introduction 2
Primary ResearchMethodology 2
General Research Findings2
Complete Survey Results 3
Summary or Conclusions 9
Additional Survey Questions 10
Technology SpendingReference Articles 11
About eTail 12
About ATampT 12
2013 Retail Technology Spending Report
The charts below outline where respondents are
spending externally in terms of solutions in the
next 12 months
Complete Survey Results
On a percentage basis survey respondents are planning to spendbudget in each area in the next 12 months1
3
Merchandising andVisualization
Multi-Channel Initiatives
Personalization (website)
Web AnalyticsDataManagement
UsabilityTestingUser Experience
Global Solutions
SEM
SEO
Display advertising
Mobile (apps)
Mobile (site design)
Social Media (paid advertising)
Social Engagement (earned)
Online Video
Content ManagementeCommerce Platform
CRM SystemsCustomer Segmentation
Loyalty Programs
58 4 33
55 9 35
49 13 36
40 5 47
63 7 24
67 5 20
45 5 43
25 16 52
60 10 27
60 11 23
60 8 26
43 23 28
66 4 28
53 13 28
57 6 32
32 23 38
54 41
of respondents planningto spend MORE in the next 12months
of respondents planningto spend LESS in the next 12months
of respondents planningto spend THE SAMEAMOUNT in the next 12months
2013 Retail Technology Spending Report
Attendees were asked what their spending decisions
are based upon They responded as follows
60 Display advertising
51 SEM
51 Email
49 SEO
43 Social Media (paid advertising)
40 Personalization (website)
31 Online Video
31 Web AnalyticsData Management
27 UsabilityTestingUser Experience
25 CRM Systems CustomerSegmentation Loyalty Programs
25 Multi-Channel Initiatives
24 Content ManagementeCommerce Platform
24 Merchandising and Visualization
23 Social Engagement (earned)
19 Moble (site design)
15 Mobile (apps)
15 Global Solutions
of attendees said their DisplayAdvertising spending decisionsare based upon an ROI Analysis
60
50
40
30
20
10
0
Complete Survey Results
60
4
Percentage of Spending Decisions That Are Based Upon An ROI Analysis2
2013 Retail Technology Spending Report
3
5
36 Content ManagementeCommerce Platform
36 Global Solutions
35 CRM Systems CustomerSegmentation Loyalty Programs
32 Moble (site design)
31 Online Video
31 Multi-Channel Initiatives
30 Social Engagement (earned)
27 UsabilityTestingUser Experience
25 Web AnalyticsData Management
24 Merchandising and Visulization
21 SEO
21 Social Media (paid advertising)
19 Email
19 Mobile (apps)
17 SEM
16 Personalization (website)
15 Display advertising
of attendees said that their ContentManagementeCommerce Platformand Global technology spendingdecisions are based upon aManagement Decision
36
Percentage Of Spending Decisions Based Upon A ManagementDecision
Complete Survey Results
40
30
20
10
0
2013 Retail Technology Spending Report
6
13 Moble (site design)
11 Mobile (apps)
5 UsabilityTestingUser Experience
4 SEO
4 Online Video
4 Content ManagementeCommerce Platform
4 CRM Systems CustomerSegmentation Loyalty Programs
4 Merchandising and Visulization
4 Personalization (website)
4 Web AnalyticsData Management
2 SEM
2 Social Media (paid advertising)
2 Social Engagement (earned)
2 Multi-Channel Initiatives
2 Global Solutions
of attendees said their Mobile(site design) technology spendingis based upon Time to Market13
Percentage Of Spending Decisions Based Upon Time To Market4
15
10
5
0
Complete Survey Results
2013 Retail Technology Spending Report
Percentage Of Spending Decisions Based Upon Ease Of Execution5
15 Content ManagementeCommerce Plate
11 Merchandising and Visulization
11 Email
11 Social Engagement (earned)
9 Online Video
9 Web AnalyticsData Management
9 Mobile (apps)
7 Personalization (website)
6 Social Media (paid advertising)
5 CRM Systems CustomerSegmentation Loyalty Programs
5 UsabilityTestingUser Experience
5 Global Solutions
4 Display advertising
3 Multi-Channel Initiatives
2 SEM
2 SEO
2 Moble (site design)
of attendees said their ContentManagementeCommercePlatform spending decisions arebased upon Ease Of Execution
15
7
16
14
12
10
8
6
4
2
0
Complete Survey Results
2013 Retail Technology Spending Report
6 Percentage Of Spending Decisions Based Upon CompetitivePressures
23 Mobile (apps)
18 Multi-Channel Initiatives
17 Moble (site design)
15 Merchandising and Visulization
11 Online Video
11 CRM Systems CustomerSegmentation Loyalty Programs
11 Personalization (website)
10 SEM
9 Display advertising
9 Social Engagement (earned)
7 UsabilityTestingUser Experience
6 SEO
6 Email
6 Social Media (paid advertising)
4 Content ManagementeCommerce Platform
4 Global Solutions
2 Web AnalyticsData Management
of attendees said their Mobile(apps) spending decisions are basedupon Competitive Pressures23
8
25
20
15
10
5
0
Complete Survey Results
The 2013 Technology amp Retailer Spending Outlook Benchmarking Study
Summary Of Conclusions Over 60 of respondents are planning to spend more in the next 12 months in the areas
of SEO SEM personalization mobile (site design) and social engagement (earned)
The majority of respondents are planning to spend less in the next 12 months on CRMsystems display advertising and social media (paid advertising)
The majority of respondents are spending the same amount year over year onmerchandising and global solutions
60 of survey respondents base their spending decisions for display advertising on an ROIAnalysis Overall our attendees tend to make their spending decisions in the majority ofcategories based upon an ROI Analysis except int the area of mobile site design Spendingis this area is NOT based upon ROI Analysis
Less than 36 of survey respondents made overall spending decisions based upon amanagement decision
Less than 13 of survey respondents made overall spending decisions based upon time tomarket 12 stated that mobile site design decisions are made based upon time to market
Almost 25 of respondents make spending decisions for mobile apps based uponcompetitive pressures Comparatively only 2 of web analyticsdata management solutiondecisions are made based upon competitive pressures
15 of content management solutions are made based upon ease of execution This is thehighest percentage of respondents stating that ease of execution was the primary reasonwhy they purchased certain content management solutions
Personalization
Multi-Channel Initiatives
9
The top areas retailers are most likely to spend budget on within the next 12 months are
Display advertising
Social Media (paid advertising)
Global Solutions
ROI Analysis
Management Decision
Competitive Pressures
The top areas retailers are least likely to spend budget on within the next 12 months are
The top influencers as for why retailers chose to spendnot spend their budget within thenext 12 months are
The 2013 Technology amp Retailer Spending Outlook Benchmarking Study
2
3
When asked the following survey questions ourrespondents answered as follows
Additional Survey Questions
What do you see as the biggest growth area in the next year 1The overwhelming majority of those surveyed answered that mobilewould see the most growth This was also a trend noted by eTail conferencepresenters as mobile was the mostly consistently referenced growth area
What of your budget do you spend on search (SEM) andsocial media
4When asked ldquoWhat are your top four priorities in terms oftechnology enhancementsrdquo the top answers were as follows
When asked ldquoHow are you using social mediardquo respondentsanswered as follows
On average respondents indicated that they spend more on search andare less likely to spend on social media
Engagement was the reason noted by survey respondents In contrast generatingsales is the least likely reason they are using social media
Commerce
Social
Branding
5When asked ldquoWhat are your top four priorities in terms oftechnology enhancementsrdquo the top answers were as follows
Mobile
CRM
Video
Speed
The 2013 Technology amp Retailer Spending Outlook Benchmarking Study10
76 Engagement
34 PR
30 Advertising
29 Customer Service
20 Sales
Technology SpendingReference ArticlesThe practice of ldquoshowroomingrdquo or viewing an item in a retail store and then buying it online has brought the e-commerce threat directly to bricks-and-mortar retailers
Mobile raises the showrooming threat to a new level since price comparisons are available to shoppersimmediately as they make decisions and browse e-commerce websites in stores
In a new report from BI Intelligence we analyze mobile showroomings influence on retail examine the variousdifferent types of consumer behavior that make up showrooming look at what the big retailers are doing tocombat showrooming and identify the five broad strategies that will help brick-and-mor ter retailers win businessfrom showroomers
Heres a brief overview of the impact of showrooming
It has a massive impact on every day sales Deloitte Digital believes smartphones influenced $159 billion in USstore sales over the course of 2012 or 5 of the total and will influence $689 billion of store sales in 2016
Holiday season sales are particularly impacted by showrooming IDC a global market intelligence firm predictedthat smartphone use influenced between $700 million and $17 billion in US holiday season retail sales in 2012Fifty-nine million US shoppers will use their smartphones to showroom in 2013
Specific retailers such as JC Penney suffer more from the practice A recent study revealed that JC Penney mdashwhich just announced a disastrous 32 decline in same-store sales for the fourth quarter of 2012 mdash is at riskfrom showrooming because showroomers visited its locations 14 more frequently than the average USshopper did in January 2013 Other chains like PetSmart and Kohls had even worse results
Dramatic responses underscore the threat US electronics retailer Best Buy announced last month that startingMarch 3 2013 its stores would match the prices of 19 major online competitors including Apple Amazon andBuycom Target also has a price-matching policy in effect
Taken From Business Insider
Retailers are spending or planning to spend on tablets and mobile devices for their employees and on tools appsand services that consumers can use within stores If you are a small retailer look for ways you can leverage yourcustomer relationships to keep in conversations
The smallest retailers are showing the greatest desire to purchase POS hardware (25 percent) and software (29percent) for the coming year As with the past couple of years mobile looms large as nearly one-third of retailers (allsizes) are looking to adopt tablets or non-rugged handhelds in the next 12 months
Even grocery and food stores are getting into the mix 38 percent of them plan to purchase tablets in the next 12months
Taken From Forbes
11 The 2013 Technology amp Retailer Spending Outlook Benchmarking Study
About eTaileTail is a conference series held bi-annually in the United States as well as internationallyoffering best practices and tactical strategies presented by retail innovators from everyfacet of the industry It is the premier multi-channel and online retail conference dedicatedto supporting the growth of the retail industry through high-level networking andextensive thought leadership
WBR the creator of the eTail conference series is an independent research organizationdevoting 100 of its resources towards executing industry-leading conferences
eTail is Made by Retail for Retailers The event content format and speaker faculty wereput together by not only months of research with retailers from every part of the industrybut also steered by our retail Advisory Board of leading e-commerce and multi-channelexecutives eTail responds to the immediate needs of the industry helping attendeescapitalize on every single growth opportunity
As many retailers have learned the eCommerce industry never allows for complacencyTrends have been combining to create an explosion of innovation and investment in theonline retailing channel The result is a dynamic and competitive selling environment thatwill challenge every online seller to satisfy and thrill online shoppers ndash before anotherretailer does
If you havenrsquot alreadyplease visit wwwetaileastcom for details on the next 2013conference Remember to join the eTail community and receive additional free content onLinkedin Facebook YouTube Twitter and The eTail Blog
About ATampT wwwATTcomecommerce
With the growth of video personalization social networks eCommerce eLearning andmobile users managing online interactions requires high performance and scale ATampTenables enterprises to effectively manage package and distribute their online contentacross a wide range of networks to the computer the television and mobile computingdevices turning browsers into buyers
12 The 2013 Technology amp Retailer Spending Outlook Benchmarking Study
Why should you
attend eTailRetailers have to be smarter about their businesses considering todayrsquos competitivelandscape And thatrsquos why eTail is here the leading practicioners conference for theonline and multi-channel industry eTail delivers the conference experience you arelooking for to ensure your business is positioned for growth
1 Group Learning And Retailer Networking Stay At The ForefrontThe ldquoX Factorrdquo to every conference experience is about your retail peers interactingmeeting you on a daily basis eTail attendees come to the event to not only learn- butto meet each other To figure out a way around an issue theyrsquove been struggling withMany attendees say these interactions are the most valuable at an event- which iswhy we have peer to peer networking every day of the conference
2 Multiple Options To Fit Your NeedsThere are a lot of conferences out there Thatrsquos why we dont just rely upon ourexperience to build the content We contact almost every single past attendee andask the difficult questions What they like What they donrsquot What content matters Withdiverse content curated by retailers you can be assured to have detailed actionableinsights that you can immediately take back to your peers Or you can bring them withyou- there is something for everyone
3 Practical Sessions That Provide Focused TacticsIn order for you to justify your registration we have to make sure we deliver contentthat you need So we keep the topics specific Speakers focus on the business caseand core concepts and provide real-life case studies and the data to back them up
Itrsquos easy to secure your spot at our next conference Simply visit our websitewwwetaileastcom or call 18884826012
CLICK HERE to view the eTail East Conference Agenda
13 The 2013 Technology amp Retailer Spending Outlook Benchmarking Study
The charts below outline where respondents are
spending externally in terms of solutions in the
next 12 months
Complete Survey Results
On a percentage basis survey respondents are planning to spendbudget in each area in the next 12 months1
3
Merchandising andVisualization
Multi-Channel Initiatives
Personalization (website)
Web AnalyticsDataManagement
UsabilityTestingUser Experience
Global Solutions
SEM
SEO
Display advertising
Mobile (apps)
Mobile (site design)
Social Media (paid advertising)
Social Engagement (earned)
Online Video
Content ManagementeCommerce Platform
CRM SystemsCustomer Segmentation
Loyalty Programs
58 4 33
55 9 35
49 13 36
40 5 47
63 7 24
67 5 20
45 5 43
25 16 52
60 10 27
60 11 23
60 8 26
43 23 28
66 4 28
53 13 28
57 6 32
32 23 38
54 41
of respondents planningto spend MORE in the next 12months
of respondents planningto spend LESS in the next 12months
of respondents planningto spend THE SAMEAMOUNT in the next 12months
2013 Retail Technology Spending Report
Attendees were asked what their spending decisions
are based upon They responded as follows
60 Display advertising
51 SEM
51 Email
49 SEO
43 Social Media (paid advertising)
40 Personalization (website)
31 Online Video
31 Web AnalyticsData Management
27 UsabilityTestingUser Experience
25 CRM Systems CustomerSegmentation Loyalty Programs
25 Multi-Channel Initiatives
24 Content ManagementeCommerce Platform
24 Merchandising and Visualization
23 Social Engagement (earned)
19 Moble (site design)
15 Mobile (apps)
15 Global Solutions
of attendees said their DisplayAdvertising spending decisionsare based upon an ROI Analysis
60
50
40
30
20
10
0
Complete Survey Results
60
4
Percentage of Spending Decisions That Are Based Upon An ROI Analysis2
2013 Retail Technology Spending Report
3
5
36 Content ManagementeCommerce Platform
36 Global Solutions
35 CRM Systems CustomerSegmentation Loyalty Programs
32 Moble (site design)
31 Online Video
31 Multi-Channel Initiatives
30 Social Engagement (earned)
27 UsabilityTestingUser Experience
25 Web AnalyticsData Management
24 Merchandising and Visulization
21 SEO
21 Social Media (paid advertising)
19 Email
19 Mobile (apps)
17 SEM
16 Personalization (website)
15 Display advertising
of attendees said that their ContentManagementeCommerce Platformand Global technology spendingdecisions are based upon aManagement Decision
36
Percentage Of Spending Decisions Based Upon A ManagementDecision
Complete Survey Results
40
30
20
10
0
2013 Retail Technology Spending Report
6
13 Moble (site design)
11 Mobile (apps)
5 UsabilityTestingUser Experience
4 SEO
4 Online Video
4 Content ManagementeCommerce Platform
4 CRM Systems CustomerSegmentation Loyalty Programs
4 Merchandising and Visulization
4 Personalization (website)
4 Web AnalyticsData Management
2 SEM
2 Social Media (paid advertising)
2 Social Engagement (earned)
2 Multi-Channel Initiatives
2 Global Solutions
of attendees said their Mobile(site design) technology spendingis based upon Time to Market13
Percentage Of Spending Decisions Based Upon Time To Market4
15
10
5
0
Complete Survey Results
2013 Retail Technology Spending Report
Percentage Of Spending Decisions Based Upon Ease Of Execution5
15 Content ManagementeCommerce Plate
11 Merchandising and Visulization
11 Email
11 Social Engagement (earned)
9 Online Video
9 Web AnalyticsData Management
9 Mobile (apps)
7 Personalization (website)
6 Social Media (paid advertising)
5 CRM Systems CustomerSegmentation Loyalty Programs
5 UsabilityTestingUser Experience
5 Global Solutions
4 Display advertising
3 Multi-Channel Initiatives
2 SEM
2 SEO
2 Moble (site design)
of attendees said their ContentManagementeCommercePlatform spending decisions arebased upon Ease Of Execution
15
7
16
14
12
10
8
6
4
2
0
Complete Survey Results
2013 Retail Technology Spending Report
6 Percentage Of Spending Decisions Based Upon CompetitivePressures
23 Mobile (apps)
18 Multi-Channel Initiatives
17 Moble (site design)
15 Merchandising and Visulization
11 Online Video
11 CRM Systems CustomerSegmentation Loyalty Programs
11 Personalization (website)
10 SEM
9 Display advertising
9 Social Engagement (earned)
7 UsabilityTestingUser Experience
6 SEO
6 Email
6 Social Media (paid advertising)
4 Content ManagementeCommerce Platform
4 Global Solutions
2 Web AnalyticsData Management
of attendees said their Mobile(apps) spending decisions are basedupon Competitive Pressures23
8
25
20
15
10
5
0
Complete Survey Results
The 2013 Technology amp Retailer Spending Outlook Benchmarking Study
Summary Of Conclusions Over 60 of respondents are planning to spend more in the next 12 months in the areas
of SEO SEM personalization mobile (site design) and social engagement (earned)
The majority of respondents are planning to spend less in the next 12 months on CRMsystems display advertising and social media (paid advertising)
The majority of respondents are spending the same amount year over year onmerchandising and global solutions
60 of survey respondents base their spending decisions for display advertising on an ROIAnalysis Overall our attendees tend to make their spending decisions in the majority ofcategories based upon an ROI Analysis except int the area of mobile site design Spendingis this area is NOT based upon ROI Analysis
Less than 36 of survey respondents made overall spending decisions based upon amanagement decision
Less than 13 of survey respondents made overall spending decisions based upon time tomarket 12 stated that mobile site design decisions are made based upon time to market
Almost 25 of respondents make spending decisions for mobile apps based uponcompetitive pressures Comparatively only 2 of web analyticsdata management solutiondecisions are made based upon competitive pressures
15 of content management solutions are made based upon ease of execution This is thehighest percentage of respondents stating that ease of execution was the primary reasonwhy they purchased certain content management solutions
Personalization
Multi-Channel Initiatives
9
The top areas retailers are most likely to spend budget on within the next 12 months are
Display advertising
Social Media (paid advertising)
Global Solutions
ROI Analysis
Management Decision
Competitive Pressures
The top areas retailers are least likely to spend budget on within the next 12 months are
The top influencers as for why retailers chose to spendnot spend their budget within thenext 12 months are
The 2013 Technology amp Retailer Spending Outlook Benchmarking Study
2
3
When asked the following survey questions ourrespondents answered as follows
Additional Survey Questions
What do you see as the biggest growth area in the next year 1The overwhelming majority of those surveyed answered that mobilewould see the most growth This was also a trend noted by eTail conferencepresenters as mobile was the mostly consistently referenced growth area
What of your budget do you spend on search (SEM) andsocial media
4When asked ldquoWhat are your top four priorities in terms oftechnology enhancementsrdquo the top answers were as follows
When asked ldquoHow are you using social mediardquo respondentsanswered as follows
On average respondents indicated that they spend more on search andare less likely to spend on social media
Engagement was the reason noted by survey respondents In contrast generatingsales is the least likely reason they are using social media
Commerce
Social
Branding
5When asked ldquoWhat are your top four priorities in terms oftechnology enhancementsrdquo the top answers were as follows
Mobile
CRM
Video
Speed
The 2013 Technology amp Retailer Spending Outlook Benchmarking Study10
76 Engagement
34 PR
30 Advertising
29 Customer Service
20 Sales
Technology SpendingReference ArticlesThe practice of ldquoshowroomingrdquo or viewing an item in a retail store and then buying it online has brought the e-commerce threat directly to bricks-and-mortar retailers
Mobile raises the showrooming threat to a new level since price comparisons are available to shoppersimmediately as they make decisions and browse e-commerce websites in stores
In a new report from BI Intelligence we analyze mobile showroomings influence on retail examine the variousdifferent types of consumer behavior that make up showrooming look at what the big retailers are doing tocombat showrooming and identify the five broad strategies that will help brick-and-mor ter retailers win businessfrom showroomers
Heres a brief overview of the impact of showrooming
It has a massive impact on every day sales Deloitte Digital believes smartphones influenced $159 billion in USstore sales over the course of 2012 or 5 of the total and will influence $689 billion of store sales in 2016
Holiday season sales are particularly impacted by showrooming IDC a global market intelligence firm predictedthat smartphone use influenced between $700 million and $17 billion in US holiday season retail sales in 2012Fifty-nine million US shoppers will use their smartphones to showroom in 2013
Specific retailers such as JC Penney suffer more from the practice A recent study revealed that JC Penney mdashwhich just announced a disastrous 32 decline in same-store sales for the fourth quarter of 2012 mdash is at riskfrom showrooming because showroomers visited its locations 14 more frequently than the average USshopper did in January 2013 Other chains like PetSmart and Kohls had even worse results
Dramatic responses underscore the threat US electronics retailer Best Buy announced last month that startingMarch 3 2013 its stores would match the prices of 19 major online competitors including Apple Amazon andBuycom Target also has a price-matching policy in effect
Taken From Business Insider
Retailers are spending or planning to spend on tablets and mobile devices for their employees and on tools appsand services that consumers can use within stores If you are a small retailer look for ways you can leverage yourcustomer relationships to keep in conversations
The smallest retailers are showing the greatest desire to purchase POS hardware (25 percent) and software (29percent) for the coming year As with the past couple of years mobile looms large as nearly one-third of retailers (allsizes) are looking to adopt tablets or non-rugged handhelds in the next 12 months
Even grocery and food stores are getting into the mix 38 percent of them plan to purchase tablets in the next 12months
Taken From Forbes
11 The 2013 Technology amp Retailer Spending Outlook Benchmarking Study
About eTaileTail is a conference series held bi-annually in the United States as well as internationallyoffering best practices and tactical strategies presented by retail innovators from everyfacet of the industry It is the premier multi-channel and online retail conference dedicatedto supporting the growth of the retail industry through high-level networking andextensive thought leadership
WBR the creator of the eTail conference series is an independent research organizationdevoting 100 of its resources towards executing industry-leading conferences
eTail is Made by Retail for Retailers The event content format and speaker faculty wereput together by not only months of research with retailers from every part of the industrybut also steered by our retail Advisory Board of leading e-commerce and multi-channelexecutives eTail responds to the immediate needs of the industry helping attendeescapitalize on every single growth opportunity
As many retailers have learned the eCommerce industry never allows for complacencyTrends have been combining to create an explosion of innovation and investment in theonline retailing channel The result is a dynamic and competitive selling environment thatwill challenge every online seller to satisfy and thrill online shoppers ndash before anotherretailer does
If you havenrsquot alreadyplease visit wwwetaileastcom for details on the next 2013conference Remember to join the eTail community and receive additional free content onLinkedin Facebook YouTube Twitter and The eTail Blog
About ATampT wwwATTcomecommerce
With the growth of video personalization social networks eCommerce eLearning andmobile users managing online interactions requires high performance and scale ATampTenables enterprises to effectively manage package and distribute their online contentacross a wide range of networks to the computer the television and mobile computingdevices turning browsers into buyers
12 The 2013 Technology amp Retailer Spending Outlook Benchmarking Study
Why should you
attend eTailRetailers have to be smarter about their businesses considering todayrsquos competitivelandscape And thatrsquos why eTail is here the leading practicioners conference for theonline and multi-channel industry eTail delivers the conference experience you arelooking for to ensure your business is positioned for growth
1 Group Learning And Retailer Networking Stay At The ForefrontThe ldquoX Factorrdquo to every conference experience is about your retail peers interactingmeeting you on a daily basis eTail attendees come to the event to not only learn- butto meet each other To figure out a way around an issue theyrsquove been struggling withMany attendees say these interactions are the most valuable at an event- which iswhy we have peer to peer networking every day of the conference
2 Multiple Options To Fit Your NeedsThere are a lot of conferences out there Thatrsquos why we dont just rely upon ourexperience to build the content We contact almost every single past attendee andask the difficult questions What they like What they donrsquot What content matters Withdiverse content curated by retailers you can be assured to have detailed actionableinsights that you can immediately take back to your peers Or you can bring them withyou- there is something for everyone
3 Practical Sessions That Provide Focused TacticsIn order for you to justify your registration we have to make sure we deliver contentthat you need So we keep the topics specific Speakers focus on the business caseand core concepts and provide real-life case studies and the data to back them up
Itrsquos easy to secure your spot at our next conference Simply visit our websitewwwetaileastcom or call 18884826012
CLICK HERE to view the eTail East Conference Agenda
13 The 2013 Technology amp Retailer Spending Outlook Benchmarking Study
Attendees were asked what their spending decisions
are based upon They responded as follows
60 Display advertising
51 SEM
51 Email
49 SEO
43 Social Media (paid advertising)
40 Personalization (website)
31 Online Video
31 Web AnalyticsData Management
27 UsabilityTestingUser Experience
25 CRM Systems CustomerSegmentation Loyalty Programs
25 Multi-Channel Initiatives
24 Content ManagementeCommerce Platform
24 Merchandising and Visualization
23 Social Engagement (earned)
19 Moble (site design)
15 Mobile (apps)
15 Global Solutions
of attendees said their DisplayAdvertising spending decisionsare based upon an ROI Analysis
60
50
40
30
20
10
0
Complete Survey Results
60
4
Percentage of Spending Decisions That Are Based Upon An ROI Analysis2
2013 Retail Technology Spending Report
3
5
36 Content ManagementeCommerce Platform
36 Global Solutions
35 CRM Systems CustomerSegmentation Loyalty Programs
32 Moble (site design)
31 Online Video
31 Multi-Channel Initiatives
30 Social Engagement (earned)
27 UsabilityTestingUser Experience
25 Web AnalyticsData Management
24 Merchandising and Visulization
21 SEO
21 Social Media (paid advertising)
19 Email
19 Mobile (apps)
17 SEM
16 Personalization (website)
15 Display advertising
of attendees said that their ContentManagementeCommerce Platformand Global technology spendingdecisions are based upon aManagement Decision
36
Percentage Of Spending Decisions Based Upon A ManagementDecision
Complete Survey Results
40
30
20
10
0
2013 Retail Technology Spending Report
6
13 Moble (site design)
11 Mobile (apps)
5 UsabilityTestingUser Experience
4 SEO
4 Online Video
4 Content ManagementeCommerce Platform
4 CRM Systems CustomerSegmentation Loyalty Programs
4 Merchandising and Visulization
4 Personalization (website)
4 Web AnalyticsData Management
2 SEM
2 Social Media (paid advertising)
2 Social Engagement (earned)
2 Multi-Channel Initiatives
2 Global Solutions
of attendees said their Mobile(site design) technology spendingis based upon Time to Market13
Percentage Of Spending Decisions Based Upon Time To Market4
15
10
5
0
Complete Survey Results
2013 Retail Technology Spending Report
Percentage Of Spending Decisions Based Upon Ease Of Execution5
15 Content ManagementeCommerce Plate
11 Merchandising and Visulization
11 Email
11 Social Engagement (earned)
9 Online Video
9 Web AnalyticsData Management
9 Mobile (apps)
7 Personalization (website)
6 Social Media (paid advertising)
5 CRM Systems CustomerSegmentation Loyalty Programs
5 UsabilityTestingUser Experience
5 Global Solutions
4 Display advertising
3 Multi-Channel Initiatives
2 SEM
2 SEO
2 Moble (site design)
of attendees said their ContentManagementeCommercePlatform spending decisions arebased upon Ease Of Execution
15
7
16
14
12
10
8
6
4
2
0
Complete Survey Results
2013 Retail Technology Spending Report
6 Percentage Of Spending Decisions Based Upon CompetitivePressures
23 Mobile (apps)
18 Multi-Channel Initiatives
17 Moble (site design)
15 Merchandising and Visulization
11 Online Video
11 CRM Systems CustomerSegmentation Loyalty Programs
11 Personalization (website)
10 SEM
9 Display advertising
9 Social Engagement (earned)
7 UsabilityTestingUser Experience
6 SEO
6 Email
6 Social Media (paid advertising)
4 Content ManagementeCommerce Platform
4 Global Solutions
2 Web AnalyticsData Management
of attendees said their Mobile(apps) spending decisions are basedupon Competitive Pressures23
8
25
20
15
10
5
0
Complete Survey Results
The 2013 Technology amp Retailer Spending Outlook Benchmarking Study
Summary Of Conclusions Over 60 of respondents are planning to spend more in the next 12 months in the areas
of SEO SEM personalization mobile (site design) and social engagement (earned)
The majority of respondents are planning to spend less in the next 12 months on CRMsystems display advertising and social media (paid advertising)
The majority of respondents are spending the same amount year over year onmerchandising and global solutions
60 of survey respondents base their spending decisions for display advertising on an ROIAnalysis Overall our attendees tend to make their spending decisions in the majority ofcategories based upon an ROI Analysis except int the area of mobile site design Spendingis this area is NOT based upon ROI Analysis
Less than 36 of survey respondents made overall spending decisions based upon amanagement decision
Less than 13 of survey respondents made overall spending decisions based upon time tomarket 12 stated that mobile site design decisions are made based upon time to market
Almost 25 of respondents make spending decisions for mobile apps based uponcompetitive pressures Comparatively only 2 of web analyticsdata management solutiondecisions are made based upon competitive pressures
15 of content management solutions are made based upon ease of execution This is thehighest percentage of respondents stating that ease of execution was the primary reasonwhy they purchased certain content management solutions
Personalization
Multi-Channel Initiatives
9
The top areas retailers are most likely to spend budget on within the next 12 months are
Display advertising
Social Media (paid advertising)
Global Solutions
ROI Analysis
Management Decision
Competitive Pressures
The top areas retailers are least likely to spend budget on within the next 12 months are
The top influencers as for why retailers chose to spendnot spend their budget within thenext 12 months are
The 2013 Technology amp Retailer Spending Outlook Benchmarking Study
2
3
When asked the following survey questions ourrespondents answered as follows
Additional Survey Questions
What do you see as the biggest growth area in the next year 1The overwhelming majority of those surveyed answered that mobilewould see the most growth This was also a trend noted by eTail conferencepresenters as mobile was the mostly consistently referenced growth area
What of your budget do you spend on search (SEM) andsocial media
4When asked ldquoWhat are your top four priorities in terms oftechnology enhancementsrdquo the top answers were as follows
When asked ldquoHow are you using social mediardquo respondentsanswered as follows
On average respondents indicated that they spend more on search andare less likely to spend on social media
Engagement was the reason noted by survey respondents In contrast generatingsales is the least likely reason they are using social media
Commerce
Social
Branding
5When asked ldquoWhat are your top four priorities in terms oftechnology enhancementsrdquo the top answers were as follows
Mobile
CRM
Video
Speed
The 2013 Technology amp Retailer Spending Outlook Benchmarking Study10
76 Engagement
34 PR
30 Advertising
29 Customer Service
20 Sales
Technology SpendingReference ArticlesThe practice of ldquoshowroomingrdquo or viewing an item in a retail store and then buying it online has brought the e-commerce threat directly to bricks-and-mortar retailers
Mobile raises the showrooming threat to a new level since price comparisons are available to shoppersimmediately as they make decisions and browse e-commerce websites in stores
In a new report from BI Intelligence we analyze mobile showroomings influence on retail examine the variousdifferent types of consumer behavior that make up showrooming look at what the big retailers are doing tocombat showrooming and identify the five broad strategies that will help brick-and-mor ter retailers win businessfrom showroomers
Heres a brief overview of the impact of showrooming
It has a massive impact on every day sales Deloitte Digital believes smartphones influenced $159 billion in USstore sales over the course of 2012 or 5 of the total and will influence $689 billion of store sales in 2016
Holiday season sales are particularly impacted by showrooming IDC a global market intelligence firm predictedthat smartphone use influenced between $700 million and $17 billion in US holiday season retail sales in 2012Fifty-nine million US shoppers will use their smartphones to showroom in 2013
Specific retailers such as JC Penney suffer more from the practice A recent study revealed that JC Penney mdashwhich just announced a disastrous 32 decline in same-store sales for the fourth quarter of 2012 mdash is at riskfrom showrooming because showroomers visited its locations 14 more frequently than the average USshopper did in January 2013 Other chains like PetSmart and Kohls had even worse results
Dramatic responses underscore the threat US electronics retailer Best Buy announced last month that startingMarch 3 2013 its stores would match the prices of 19 major online competitors including Apple Amazon andBuycom Target also has a price-matching policy in effect
Taken From Business Insider
Retailers are spending or planning to spend on tablets and mobile devices for their employees and on tools appsand services that consumers can use within stores If you are a small retailer look for ways you can leverage yourcustomer relationships to keep in conversations
The smallest retailers are showing the greatest desire to purchase POS hardware (25 percent) and software (29percent) for the coming year As with the past couple of years mobile looms large as nearly one-third of retailers (allsizes) are looking to adopt tablets or non-rugged handhelds in the next 12 months
Even grocery and food stores are getting into the mix 38 percent of them plan to purchase tablets in the next 12months
Taken From Forbes
11 The 2013 Technology amp Retailer Spending Outlook Benchmarking Study
About eTaileTail is a conference series held bi-annually in the United States as well as internationallyoffering best practices and tactical strategies presented by retail innovators from everyfacet of the industry It is the premier multi-channel and online retail conference dedicatedto supporting the growth of the retail industry through high-level networking andextensive thought leadership
WBR the creator of the eTail conference series is an independent research organizationdevoting 100 of its resources towards executing industry-leading conferences
eTail is Made by Retail for Retailers The event content format and speaker faculty wereput together by not only months of research with retailers from every part of the industrybut also steered by our retail Advisory Board of leading e-commerce and multi-channelexecutives eTail responds to the immediate needs of the industry helping attendeescapitalize on every single growth opportunity
As many retailers have learned the eCommerce industry never allows for complacencyTrends have been combining to create an explosion of innovation and investment in theonline retailing channel The result is a dynamic and competitive selling environment thatwill challenge every online seller to satisfy and thrill online shoppers ndash before anotherretailer does
If you havenrsquot alreadyplease visit wwwetaileastcom for details on the next 2013conference Remember to join the eTail community and receive additional free content onLinkedin Facebook YouTube Twitter and The eTail Blog
About ATampT wwwATTcomecommerce
With the growth of video personalization social networks eCommerce eLearning andmobile users managing online interactions requires high performance and scale ATampTenables enterprises to effectively manage package and distribute their online contentacross a wide range of networks to the computer the television and mobile computingdevices turning browsers into buyers
12 The 2013 Technology amp Retailer Spending Outlook Benchmarking Study
Why should you
attend eTailRetailers have to be smarter about their businesses considering todayrsquos competitivelandscape And thatrsquos why eTail is here the leading practicioners conference for theonline and multi-channel industry eTail delivers the conference experience you arelooking for to ensure your business is positioned for growth
1 Group Learning And Retailer Networking Stay At The ForefrontThe ldquoX Factorrdquo to every conference experience is about your retail peers interactingmeeting you on a daily basis eTail attendees come to the event to not only learn- butto meet each other To figure out a way around an issue theyrsquove been struggling withMany attendees say these interactions are the most valuable at an event- which iswhy we have peer to peer networking every day of the conference
2 Multiple Options To Fit Your NeedsThere are a lot of conferences out there Thatrsquos why we dont just rely upon ourexperience to build the content We contact almost every single past attendee andask the difficult questions What they like What they donrsquot What content matters Withdiverse content curated by retailers you can be assured to have detailed actionableinsights that you can immediately take back to your peers Or you can bring them withyou- there is something for everyone
3 Practical Sessions That Provide Focused TacticsIn order for you to justify your registration we have to make sure we deliver contentthat you need So we keep the topics specific Speakers focus on the business caseand core concepts and provide real-life case studies and the data to back them up
Itrsquos easy to secure your spot at our next conference Simply visit our websitewwwetaileastcom or call 18884826012
CLICK HERE to view the eTail East Conference Agenda
13 The 2013 Technology amp Retailer Spending Outlook Benchmarking Study
3
5
36 Content ManagementeCommerce Platform
36 Global Solutions
35 CRM Systems CustomerSegmentation Loyalty Programs
32 Moble (site design)
31 Online Video
31 Multi-Channel Initiatives
30 Social Engagement (earned)
27 UsabilityTestingUser Experience
25 Web AnalyticsData Management
24 Merchandising and Visulization
21 SEO
21 Social Media (paid advertising)
19 Email
19 Mobile (apps)
17 SEM
16 Personalization (website)
15 Display advertising
of attendees said that their ContentManagementeCommerce Platformand Global technology spendingdecisions are based upon aManagement Decision
36
Percentage Of Spending Decisions Based Upon A ManagementDecision
Complete Survey Results
40
30
20
10
0
2013 Retail Technology Spending Report
6
13 Moble (site design)
11 Mobile (apps)
5 UsabilityTestingUser Experience
4 SEO
4 Online Video
4 Content ManagementeCommerce Platform
4 CRM Systems CustomerSegmentation Loyalty Programs
4 Merchandising and Visulization
4 Personalization (website)
4 Web AnalyticsData Management
2 SEM
2 Social Media (paid advertising)
2 Social Engagement (earned)
2 Multi-Channel Initiatives
2 Global Solutions
of attendees said their Mobile(site design) technology spendingis based upon Time to Market13
Percentage Of Spending Decisions Based Upon Time To Market4
15
10
5
0
Complete Survey Results
2013 Retail Technology Spending Report
Percentage Of Spending Decisions Based Upon Ease Of Execution5
15 Content ManagementeCommerce Plate
11 Merchandising and Visulization
11 Email
11 Social Engagement (earned)
9 Online Video
9 Web AnalyticsData Management
9 Mobile (apps)
7 Personalization (website)
6 Social Media (paid advertising)
5 CRM Systems CustomerSegmentation Loyalty Programs
5 UsabilityTestingUser Experience
5 Global Solutions
4 Display advertising
3 Multi-Channel Initiatives
2 SEM
2 SEO
2 Moble (site design)
of attendees said their ContentManagementeCommercePlatform spending decisions arebased upon Ease Of Execution
15
7
16
14
12
10
8
6
4
2
0
Complete Survey Results
2013 Retail Technology Spending Report
6 Percentage Of Spending Decisions Based Upon CompetitivePressures
23 Mobile (apps)
18 Multi-Channel Initiatives
17 Moble (site design)
15 Merchandising and Visulization
11 Online Video
11 CRM Systems CustomerSegmentation Loyalty Programs
11 Personalization (website)
10 SEM
9 Display advertising
9 Social Engagement (earned)
7 UsabilityTestingUser Experience
6 SEO
6 Email
6 Social Media (paid advertising)
4 Content ManagementeCommerce Platform
4 Global Solutions
2 Web AnalyticsData Management
of attendees said their Mobile(apps) spending decisions are basedupon Competitive Pressures23
8
25
20
15
10
5
0
Complete Survey Results
The 2013 Technology amp Retailer Spending Outlook Benchmarking Study
Summary Of Conclusions Over 60 of respondents are planning to spend more in the next 12 months in the areas
of SEO SEM personalization mobile (site design) and social engagement (earned)
The majority of respondents are planning to spend less in the next 12 months on CRMsystems display advertising and social media (paid advertising)
The majority of respondents are spending the same amount year over year onmerchandising and global solutions
60 of survey respondents base their spending decisions for display advertising on an ROIAnalysis Overall our attendees tend to make their spending decisions in the majority ofcategories based upon an ROI Analysis except int the area of mobile site design Spendingis this area is NOT based upon ROI Analysis
Less than 36 of survey respondents made overall spending decisions based upon amanagement decision
Less than 13 of survey respondents made overall spending decisions based upon time tomarket 12 stated that mobile site design decisions are made based upon time to market
Almost 25 of respondents make spending decisions for mobile apps based uponcompetitive pressures Comparatively only 2 of web analyticsdata management solutiondecisions are made based upon competitive pressures
15 of content management solutions are made based upon ease of execution This is thehighest percentage of respondents stating that ease of execution was the primary reasonwhy they purchased certain content management solutions
Personalization
Multi-Channel Initiatives
9
The top areas retailers are most likely to spend budget on within the next 12 months are
Display advertising
Social Media (paid advertising)
Global Solutions
ROI Analysis
Management Decision
Competitive Pressures
The top areas retailers are least likely to spend budget on within the next 12 months are
The top influencers as for why retailers chose to spendnot spend their budget within thenext 12 months are
The 2013 Technology amp Retailer Spending Outlook Benchmarking Study
2
3
When asked the following survey questions ourrespondents answered as follows
Additional Survey Questions
What do you see as the biggest growth area in the next year 1The overwhelming majority of those surveyed answered that mobilewould see the most growth This was also a trend noted by eTail conferencepresenters as mobile was the mostly consistently referenced growth area
What of your budget do you spend on search (SEM) andsocial media
4When asked ldquoWhat are your top four priorities in terms oftechnology enhancementsrdquo the top answers were as follows
When asked ldquoHow are you using social mediardquo respondentsanswered as follows
On average respondents indicated that they spend more on search andare less likely to spend on social media
Engagement was the reason noted by survey respondents In contrast generatingsales is the least likely reason they are using social media
Commerce
Social
Branding
5When asked ldquoWhat are your top four priorities in terms oftechnology enhancementsrdquo the top answers were as follows
Mobile
CRM
Video
Speed
The 2013 Technology amp Retailer Spending Outlook Benchmarking Study10
76 Engagement
34 PR
30 Advertising
29 Customer Service
20 Sales
Technology SpendingReference ArticlesThe practice of ldquoshowroomingrdquo or viewing an item in a retail store and then buying it online has brought the e-commerce threat directly to bricks-and-mortar retailers
Mobile raises the showrooming threat to a new level since price comparisons are available to shoppersimmediately as they make decisions and browse e-commerce websites in stores
In a new report from BI Intelligence we analyze mobile showroomings influence on retail examine the variousdifferent types of consumer behavior that make up showrooming look at what the big retailers are doing tocombat showrooming and identify the five broad strategies that will help brick-and-mor ter retailers win businessfrom showroomers
Heres a brief overview of the impact of showrooming
It has a massive impact on every day sales Deloitte Digital believes smartphones influenced $159 billion in USstore sales over the course of 2012 or 5 of the total and will influence $689 billion of store sales in 2016
Holiday season sales are particularly impacted by showrooming IDC a global market intelligence firm predictedthat smartphone use influenced between $700 million and $17 billion in US holiday season retail sales in 2012Fifty-nine million US shoppers will use their smartphones to showroom in 2013
Specific retailers such as JC Penney suffer more from the practice A recent study revealed that JC Penney mdashwhich just announced a disastrous 32 decline in same-store sales for the fourth quarter of 2012 mdash is at riskfrom showrooming because showroomers visited its locations 14 more frequently than the average USshopper did in January 2013 Other chains like PetSmart and Kohls had even worse results
Dramatic responses underscore the threat US electronics retailer Best Buy announced last month that startingMarch 3 2013 its stores would match the prices of 19 major online competitors including Apple Amazon andBuycom Target also has a price-matching policy in effect
Taken From Business Insider
Retailers are spending or planning to spend on tablets and mobile devices for their employees and on tools appsand services that consumers can use within stores If you are a small retailer look for ways you can leverage yourcustomer relationships to keep in conversations
The smallest retailers are showing the greatest desire to purchase POS hardware (25 percent) and software (29percent) for the coming year As with the past couple of years mobile looms large as nearly one-third of retailers (allsizes) are looking to adopt tablets or non-rugged handhelds in the next 12 months
Even grocery and food stores are getting into the mix 38 percent of them plan to purchase tablets in the next 12months
Taken From Forbes
11 The 2013 Technology amp Retailer Spending Outlook Benchmarking Study
About eTaileTail is a conference series held bi-annually in the United States as well as internationallyoffering best practices and tactical strategies presented by retail innovators from everyfacet of the industry It is the premier multi-channel and online retail conference dedicatedto supporting the growth of the retail industry through high-level networking andextensive thought leadership
WBR the creator of the eTail conference series is an independent research organizationdevoting 100 of its resources towards executing industry-leading conferences
eTail is Made by Retail for Retailers The event content format and speaker faculty wereput together by not only months of research with retailers from every part of the industrybut also steered by our retail Advisory Board of leading e-commerce and multi-channelexecutives eTail responds to the immediate needs of the industry helping attendeescapitalize on every single growth opportunity
As many retailers have learned the eCommerce industry never allows for complacencyTrends have been combining to create an explosion of innovation and investment in theonline retailing channel The result is a dynamic and competitive selling environment thatwill challenge every online seller to satisfy and thrill online shoppers ndash before anotherretailer does
If you havenrsquot alreadyplease visit wwwetaileastcom for details on the next 2013conference Remember to join the eTail community and receive additional free content onLinkedin Facebook YouTube Twitter and The eTail Blog
About ATampT wwwATTcomecommerce
With the growth of video personalization social networks eCommerce eLearning andmobile users managing online interactions requires high performance and scale ATampTenables enterprises to effectively manage package and distribute their online contentacross a wide range of networks to the computer the television and mobile computingdevices turning browsers into buyers
12 The 2013 Technology amp Retailer Spending Outlook Benchmarking Study
Why should you
attend eTailRetailers have to be smarter about their businesses considering todayrsquos competitivelandscape And thatrsquos why eTail is here the leading practicioners conference for theonline and multi-channel industry eTail delivers the conference experience you arelooking for to ensure your business is positioned for growth
1 Group Learning And Retailer Networking Stay At The ForefrontThe ldquoX Factorrdquo to every conference experience is about your retail peers interactingmeeting you on a daily basis eTail attendees come to the event to not only learn- butto meet each other To figure out a way around an issue theyrsquove been struggling withMany attendees say these interactions are the most valuable at an event- which iswhy we have peer to peer networking every day of the conference
2 Multiple Options To Fit Your NeedsThere are a lot of conferences out there Thatrsquos why we dont just rely upon ourexperience to build the content We contact almost every single past attendee andask the difficult questions What they like What they donrsquot What content matters Withdiverse content curated by retailers you can be assured to have detailed actionableinsights that you can immediately take back to your peers Or you can bring them withyou- there is something for everyone
3 Practical Sessions That Provide Focused TacticsIn order for you to justify your registration we have to make sure we deliver contentthat you need So we keep the topics specific Speakers focus on the business caseand core concepts and provide real-life case studies and the data to back them up
Itrsquos easy to secure your spot at our next conference Simply visit our websitewwwetaileastcom or call 18884826012
CLICK HERE to view the eTail East Conference Agenda
13 The 2013 Technology amp Retailer Spending Outlook Benchmarking Study
6
13 Moble (site design)
11 Mobile (apps)
5 UsabilityTestingUser Experience
4 SEO
4 Online Video
4 Content ManagementeCommerce Platform
4 CRM Systems CustomerSegmentation Loyalty Programs
4 Merchandising and Visulization
4 Personalization (website)
4 Web AnalyticsData Management
2 SEM
2 Social Media (paid advertising)
2 Social Engagement (earned)
2 Multi-Channel Initiatives
2 Global Solutions
of attendees said their Mobile(site design) technology spendingis based upon Time to Market13
Percentage Of Spending Decisions Based Upon Time To Market4
15
10
5
0
Complete Survey Results
2013 Retail Technology Spending Report
Percentage Of Spending Decisions Based Upon Ease Of Execution5
15 Content ManagementeCommerce Plate
11 Merchandising and Visulization
11 Email
11 Social Engagement (earned)
9 Online Video
9 Web AnalyticsData Management
9 Mobile (apps)
7 Personalization (website)
6 Social Media (paid advertising)
5 CRM Systems CustomerSegmentation Loyalty Programs
5 UsabilityTestingUser Experience
5 Global Solutions
4 Display advertising
3 Multi-Channel Initiatives
2 SEM
2 SEO
2 Moble (site design)
of attendees said their ContentManagementeCommercePlatform spending decisions arebased upon Ease Of Execution
15
7
16
14
12
10
8
6
4
2
0
Complete Survey Results
2013 Retail Technology Spending Report
6 Percentage Of Spending Decisions Based Upon CompetitivePressures
23 Mobile (apps)
18 Multi-Channel Initiatives
17 Moble (site design)
15 Merchandising and Visulization
11 Online Video
11 CRM Systems CustomerSegmentation Loyalty Programs
11 Personalization (website)
10 SEM
9 Display advertising
9 Social Engagement (earned)
7 UsabilityTestingUser Experience
6 SEO
6 Email
6 Social Media (paid advertising)
4 Content ManagementeCommerce Platform
4 Global Solutions
2 Web AnalyticsData Management
of attendees said their Mobile(apps) spending decisions are basedupon Competitive Pressures23
8
25
20
15
10
5
0
Complete Survey Results
The 2013 Technology amp Retailer Spending Outlook Benchmarking Study
Summary Of Conclusions Over 60 of respondents are planning to spend more in the next 12 months in the areas
of SEO SEM personalization mobile (site design) and social engagement (earned)
The majority of respondents are planning to spend less in the next 12 months on CRMsystems display advertising and social media (paid advertising)
The majority of respondents are spending the same amount year over year onmerchandising and global solutions
60 of survey respondents base their spending decisions for display advertising on an ROIAnalysis Overall our attendees tend to make their spending decisions in the majority ofcategories based upon an ROI Analysis except int the area of mobile site design Spendingis this area is NOT based upon ROI Analysis
Less than 36 of survey respondents made overall spending decisions based upon amanagement decision
Less than 13 of survey respondents made overall spending decisions based upon time tomarket 12 stated that mobile site design decisions are made based upon time to market
Almost 25 of respondents make spending decisions for mobile apps based uponcompetitive pressures Comparatively only 2 of web analyticsdata management solutiondecisions are made based upon competitive pressures
15 of content management solutions are made based upon ease of execution This is thehighest percentage of respondents stating that ease of execution was the primary reasonwhy they purchased certain content management solutions
Personalization
Multi-Channel Initiatives
9
The top areas retailers are most likely to spend budget on within the next 12 months are
Display advertising
Social Media (paid advertising)
Global Solutions
ROI Analysis
Management Decision
Competitive Pressures
The top areas retailers are least likely to spend budget on within the next 12 months are
The top influencers as for why retailers chose to spendnot spend their budget within thenext 12 months are
The 2013 Technology amp Retailer Spending Outlook Benchmarking Study
2
3
When asked the following survey questions ourrespondents answered as follows
Additional Survey Questions
What do you see as the biggest growth area in the next year 1The overwhelming majority of those surveyed answered that mobilewould see the most growth This was also a trend noted by eTail conferencepresenters as mobile was the mostly consistently referenced growth area
What of your budget do you spend on search (SEM) andsocial media
4When asked ldquoWhat are your top four priorities in terms oftechnology enhancementsrdquo the top answers were as follows
When asked ldquoHow are you using social mediardquo respondentsanswered as follows
On average respondents indicated that they spend more on search andare less likely to spend on social media
Engagement was the reason noted by survey respondents In contrast generatingsales is the least likely reason they are using social media
Commerce
Social
Branding
5When asked ldquoWhat are your top four priorities in terms oftechnology enhancementsrdquo the top answers were as follows
Mobile
CRM
Video
Speed
The 2013 Technology amp Retailer Spending Outlook Benchmarking Study10
76 Engagement
34 PR
30 Advertising
29 Customer Service
20 Sales
Technology SpendingReference ArticlesThe practice of ldquoshowroomingrdquo or viewing an item in a retail store and then buying it online has brought the e-commerce threat directly to bricks-and-mortar retailers
Mobile raises the showrooming threat to a new level since price comparisons are available to shoppersimmediately as they make decisions and browse e-commerce websites in stores
In a new report from BI Intelligence we analyze mobile showroomings influence on retail examine the variousdifferent types of consumer behavior that make up showrooming look at what the big retailers are doing tocombat showrooming and identify the five broad strategies that will help brick-and-mor ter retailers win businessfrom showroomers
Heres a brief overview of the impact of showrooming
It has a massive impact on every day sales Deloitte Digital believes smartphones influenced $159 billion in USstore sales over the course of 2012 or 5 of the total and will influence $689 billion of store sales in 2016
Holiday season sales are particularly impacted by showrooming IDC a global market intelligence firm predictedthat smartphone use influenced between $700 million and $17 billion in US holiday season retail sales in 2012Fifty-nine million US shoppers will use their smartphones to showroom in 2013
Specific retailers such as JC Penney suffer more from the practice A recent study revealed that JC Penney mdashwhich just announced a disastrous 32 decline in same-store sales for the fourth quarter of 2012 mdash is at riskfrom showrooming because showroomers visited its locations 14 more frequently than the average USshopper did in January 2013 Other chains like PetSmart and Kohls had even worse results
Dramatic responses underscore the threat US electronics retailer Best Buy announced last month that startingMarch 3 2013 its stores would match the prices of 19 major online competitors including Apple Amazon andBuycom Target also has a price-matching policy in effect
Taken From Business Insider
Retailers are spending or planning to spend on tablets and mobile devices for their employees and on tools appsand services that consumers can use within stores If you are a small retailer look for ways you can leverage yourcustomer relationships to keep in conversations
The smallest retailers are showing the greatest desire to purchase POS hardware (25 percent) and software (29percent) for the coming year As with the past couple of years mobile looms large as nearly one-third of retailers (allsizes) are looking to adopt tablets or non-rugged handhelds in the next 12 months
Even grocery and food stores are getting into the mix 38 percent of them plan to purchase tablets in the next 12months
Taken From Forbes
11 The 2013 Technology amp Retailer Spending Outlook Benchmarking Study
About eTaileTail is a conference series held bi-annually in the United States as well as internationallyoffering best practices and tactical strategies presented by retail innovators from everyfacet of the industry It is the premier multi-channel and online retail conference dedicatedto supporting the growth of the retail industry through high-level networking andextensive thought leadership
WBR the creator of the eTail conference series is an independent research organizationdevoting 100 of its resources towards executing industry-leading conferences
eTail is Made by Retail for Retailers The event content format and speaker faculty wereput together by not only months of research with retailers from every part of the industrybut also steered by our retail Advisory Board of leading e-commerce and multi-channelexecutives eTail responds to the immediate needs of the industry helping attendeescapitalize on every single growth opportunity
As many retailers have learned the eCommerce industry never allows for complacencyTrends have been combining to create an explosion of innovation and investment in theonline retailing channel The result is a dynamic and competitive selling environment thatwill challenge every online seller to satisfy and thrill online shoppers ndash before anotherretailer does
If you havenrsquot alreadyplease visit wwwetaileastcom for details on the next 2013conference Remember to join the eTail community and receive additional free content onLinkedin Facebook YouTube Twitter and The eTail Blog
About ATampT wwwATTcomecommerce
With the growth of video personalization social networks eCommerce eLearning andmobile users managing online interactions requires high performance and scale ATampTenables enterprises to effectively manage package and distribute their online contentacross a wide range of networks to the computer the television and mobile computingdevices turning browsers into buyers
12 The 2013 Technology amp Retailer Spending Outlook Benchmarking Study
Why should you
attend eTailRetailers have to be smarter about their businesses considering todayrsquos competitivelandscape And thatrsquos why eTail is here the leading practicioners conference for theonline and multi-channel industry eTail delivers the conference experience you arelooking for to ensure your business is positioned for growth
1 Group Learning And Retailer Networking Stay At The ForefrontThe ldquoX Factorrdquo to every conference experience is about your retail peers interactingmeeting you on a daily basis eTail attendees come to the event to not only learn- butto meet each other To figure out a way around an issue theyrsquove been struggling withMany attendees say these interactions are the most valuable at an event- which iswhy we have peer to peer networking every day of the conference
2 Multiple Options To Fit Your NeedsThere are a lot of conferences out there Thatrsquos why we dont just rely upon ourexperience to build the content We contact almost every single past attendee andask the difficult questions What they like What they donrsquot What content matters Withdiverse content curated by retailers you can be assured to have detailed actionableinsights that you can immediately take back to your peers Or you can bring them withyou- there is something for everyone
3 Practical Sessions That Provide Focused TacticsIn order for you to justify your registration we have to make sure we deliver contentthat you need So we keep the topics specific Speakers focus on the business caseand core concepts and provide real-life case studies and the data to back them up
Itrsquos easy to secure your spot at our next conference Simply visit our websitewwwetaileastcom or call 18884826012
CLICK HERE to view the eTail East Conference Agenda
13 The 2013 Technology amp Retailer Spending Outlook Benchmarking Study
Percentage Of Spending Decisions Based Upon Ease Of Execution5
15 Content ManagementeCommerce Plate
11 Merchandising and Visulization
11 Email
11 Social Engagement (earned)
9 Online Video
9 Web AnalyticsData Management
9 Mobile (apps)
7 Personalization (website)
6 Social Media (paid advertising)
5 CRM Systems CustomerSegmentation Loyalty Programs
5 UsabilityTestingUser Experience
5 Global Solutions
4 Display advertising
3 Multi-Channel Initiatives
2 SEM
2 SEO
2 Moble (site design)
of attendees said their ContentManagementeCommercePlatform spending decisions arebased upon Ease Of Execution
15
7
16
14
12
10
8
6
4
2
0
Complete Survey Results
2013 Retail Technology Spending Report
6 Percentage Of Spending Decisions Based Upon CompetitivePressures
23 Mobile (apps)
18 Multi-Channel Initiatives
17 Moble (site design)
15 Merchandising and Visulization
11 Online Video
11 CRM Systems CustomerSegmentation Loyalty Programs
11 Personalization (website)
10 SEM
9 Display advertising
9 Social Engagement (earned)
7 UsabilityTestingUser Experience
6 SEO
6 Email
6 Social Media (paid advertising)
4 Content ManagementeCommerce Platform
4 Global Solutions
2 Web AnalyticsData Management
of attendees said their Mobile(apps) spending decisions are basedupon Competitive Pressures23
8
25
20
15
10
5
0
Complete Survey Results
The 2013 Technology amp Retailer Spending Outlook Benchmarking Study
Summary Of Conclusions Over 60 of respondents are planning to spend more in the next 12 months in the areas
of SEO SEM personalization mobile (site design) and social engagement (earned)
The majority of respondents are planning to spend less in the next 12 months on CRMsystems display advertising and social media (paid advertising)
The majority of respondents are spending the same amount year over year onmerchandising and global solutions
60 of survey respondents base their spending decisions for display advertising on an ROIAnalysis Overall our attendees tend to make their spending decisions in the majority ofcategories based upon an ROI Analysis except int the area of mobile site design Spendingis this area is NOT based upon ROI Analysis
Less than 36 of survey respondents made overall spending decisions based upon amanagement decision
Less than 13 of survey respondents made overall spending decisions based upon time tomarket 12 stated that mobile site design decisions are made based upon time to market
Almost 25 of respondents make spending decisions for mobile apps based uponcompetitive pressures Comparatively only 2 of web analyticsdata management solutiondecisions are made based upon competitive pressures
15 of content management solutions are made based upon ease of execution This is thehighest percentage of respondents stating that ease of execution was the primary reasonwhy they purchased certain content management solutions
Personalization
Multi-Channel Initiatives
9
The top areas retailers are most likely to spend budget on within the next 12 months are
Display advertising
Social Media (paid advertising)
Global Solutions
ROI Analysis
Management Decision
Competitive Pressures
The top areas retailers are least likely to spend budget on within the next 12 months are
The top influencers as for why retailers chose to spendnot spend their budget within thenext 12 months are
The 2013 Technology amp Retailer Spending Outlook Benchmarking Study
2
3
When asked the following survey questions ourrespondents answered as follows
Additional Survey Questions
What do you see as the biggest growth area in the next year 1The overwhelming majority of those surveyed answered that mobilewould see the most growth This was also a trend noted by eTail conferencepresenters as mobile was the mostly consistently referenced growth area
What of your budget do you spend on search (SEM) andsocial media
4When asked ldquoWhat are your top four priorities in terms oftechnology enhancementsrdquo the top answers were as follows
When asked ldquoHow are you using social mediardquo respondentsanswered as follows
On average respondents indicated that they spend more on search andare less likely to spend on social media
Engagement was the reason noted by survey respondents In contrast generatingsales is the least likely reason they are using social media
Commerce
Social
Branding
5When asked ldquoWhat are your top four priorities in terms oftechnology enhancementsrdquo the top answers were as follows
Mobile
CRM
Video
Speed
The 2013 Technology amp Retailer Spending Outlook Benchmarking Study10
76 Engagement
34 PR
30 Advertising
29 Customer Service
20 Sales
Technology SpendingReference ArticlesThe practice of ldquoshowroomingrdquo or viewing an item in a retail store and then buying it online has brought the e-commerce threat directly to bricks-and-mortar retailers
Mobile raises the showrooming threat to a new level since price comparisons are available to shoppersimmediately as they make decisions and browse e-commerce websites in stores
In a new report from BI Intelligence we analyze mobile showroomings influence on retail examine the variousdifferent types of consumer behavior that make up showrooming look at what the big retailers are doing tocombat showrooming and identify the five broad strategies that will help brick-and-mor ter retailers win businessfrom showroomers
Heres a brief overview of the impact of showrooming
It has a massive impact on every day sales Deloitte Digital believes smartphones influenced $159 billion in USstore sales over the course of 2012 or 5 of the total and will influence $689 billion of store sales in 2016
Holiday season sales are particularly impacted by showrooming IDC a global market intelligence firm predictedthat smartphone use influenced between $700 million and $17 billion in US holiday season retail sales in 2012Fifty-nine million US shoppers will use their smartphones to showroom in 2013
Specific retailers such as JC Penney suffer more from the practice A recent study revealed that JC Penney mdashwhich just announced a disastrous 32 decline in same-store sales for the fourth quarter of 2012 mdash is at riskfrom showrooming because showroomers visited its locations 14 more frequently than the average USshopper did in January 2013 Other chains like PetSmart and Kohls had even worse results
Dramatic responses underscore the threat US electronics retailer Best Buy announced last month that startingMarch 3 2013 its stores would match the prices of 19 major online competitors including Apple Amazon andBuycom Target also has a price-matching policy in effect
Taken From Business Insider
Retailers are spending or planning to spend on tablets and mobile devices for their employees and on tools appsand services that consumers can use within stores If you are a small retailer look for ways you can leverage yourcustomer relationships to keep in conversations
The smallest retailers are showing the greatest desire to purchase POS hardware (25 percent) and software (29percent) for the coming year As with the past couple of years mobile looms large as nearly one-third of retailers (allsizes) are looking to adopt tablets or non-rugged handhelds in the next 12 months
Even grocery and food stores are getting into the mix 38 percent of them plan to purchase tablets in the next 12months
Taken From Forbes
11 The 2013 Technology amp Retailer Spending Outlook Benchmarking Study
About eTaileTail is a conference series held bi-annually in the United States as well as internationallyoffering best practices and tactical strategies presented by retail innovators from everyfacet of the industry It is the premier multi-channel and online retail conference dedicatedto supporting the growth of the retail industry through high-level networking andextensive thought leadership
WBR the creator of the eTail conference series is an independent research organizationdevoting 100 of its resources towards executing industry-leading conferences
eTail is Made by Retail for Retailers The event content format and speaker faculty wereput together by not only months of research with retailers from every part of the industrybut also steered by our retail Advisory Board of leading e-commerce and multi-channelexecutives eTail responds to the immediate needs of the industry helping attendeescapitalize on every single growth opportunity
As many retailers have learned the eCommerce industry never allows for complacencyTrends have been combining to create an explosion of innovation and investment in theonline retailing channel The result is a dynamic and competitive selling environment thatwill challenge every online seller to satisfy and thrill online shoppers ndash before anotherretailer does
If you havenrsquot alreadyplease visit wwwetaileastcom for details on the next 2013conference Remember to join the eTail community and receive additional free content onLinkedin Facebook YouTube Twitter and The eTail Blog
About ATampT wwwATTcomecommerce
With the growth of video personalization social networks eCommerce eLearning andmobile users managing online interactions requires high performance and scale ATampTenables enterprises to effectively manage package and distribute their online contentacross a wide range of networks to the computer the television and mobile computingdevices turning browsers into buyers
12 The 2013 Technology amp Retailer Spending Outlook Benchmarking Study
Why should you
attend eTailRetailers have to be smarter about their businesses considering todayrsquos competitivelandscape And thatrsquos why eTail is here the leading practicioners conference for theonline and multi-channel industry eTail delivers the conference experience you arelooking for to ensure your business is positioned for growth
1 Group Learning And Retailer Networking Stay At The ForefrontThe ldquoX Factorrdquo to every conference experience is about your retail peers interactingmeeting you on a daily basis eTail attendees come to the event to not only learn- butto meet each other To figure out a way around an issue theyrsquove been struggling withMany attendees say these interactions are the most valuable at an event- which iswhy we have peer to peer networking every day of the conference
2 Multiple Options To Fit Your NeedsThere are a lot of conferences out there Thatrsquos why we dont just rely upon ourexperience to build the content We contact almost every single past attendee andask the difficult questions What they like What they donrsquot What content matters Withdiverse content curated by retailers you can be assured to have detailed actionableinsights that you can immediately take back to your peers Or you can bring them withyou- there is something for everyone
3 Practical Sessions That Provide Focused TacticsIn order for you to justify your registration we have to make sure we deliver contentthat you need So we keep the topics specific Speakers focus on the business caseand core concepts and provide real-life case studies and the data to back them up
Itrsquos easy to secure your spot at our next conference Simply visit our websitewwwetaileastcom or call 18884826012
CLICK HERE to view the eTail East Conference Agenda
13 The 2013 Technology amp Retailer Spending Outlook Benchmarking Study
6 Percentage Of Spending Decisions Based Upon CompetitivePressures
23 Mobile (apps)
18 Multi-Channel Initiatives
17 Moble (site design)
15 Merchandising and Visulization
11 Online Video
11 CRM Systems CustomerSegmentation Loyalty Programs
11 Personalization (website)
10 SEM
9 Display advertising
9 Social Engagement (earned)
7 UsabilityTestingUser Experience
6 SEO
6 Email
6 Social Media (paid advertising)
4 Content ManagementeCommerce Platform
4 Global Solutions
2 Web AnalyticsData Management
of attendees said their Mobile(apps) spending decisions are basedupon Competitive Pressures23
8
25
20
15
10
5
0
Complete Survey Results
The 2013 Technology amp Retailer Spending Outlook Benchmarking Study
Summary Of Conclusions Over 60 of respondents are planning to spend more in the next 12 months in the areas
of SEO SEM personalization mobile (site design) and social engagement (earned)
The majority of respondents are planning to spend less in the next 12 months on CRMsystems display advertising and social media (paid advertising)
The majority of respondents are spending the same amount year over year onmerchandising and global solutions
60 of survey respondents base their spending decisions for display advertising on an ROIAnalysis Overall our attendees tend to make their spending decisions in the majority ofcategories based upon an ROI Analysis except int the area of mobile site design Spendingis this area is NOT based upon ROI Analysis
Less than 36 of survey respondents made overall spending decisions based upon amanagement decision
Less than 13 of survey respondents made overall spending decisions based upon time tomarket 12 stated that mobile site design decisions are made based upon time to market
Almost 25 of respondents make spending decisions for mobile apps based uponcompetitive pressures Comparatively only 2 of web analyticsdata management solutiondecisions are made based upon competitive pressures
15 of content management solutions are made based upon ease of execution This is thehighest percentage of respondents stating that ease of execution was the primary reasonwhy they purchased certain content management solutions
Personalization
Multi-Channel Initiatives
9
The top areas retailers are most likely to spend budget on within the next 12 months are
Display advertising
Social Media (paid advertising)
Global Solutions
ROI Analysis
Management Decision
Competitive Pressures
The top areas retailers are least likely to spend budget on within the next 12 months are
The top influencers as for why retailers chose to spendnot spend their budget within thenext 12 months are
The 2013 Technology amp Retailer Spending Outlook Benchmarking Study
2
3
When asked the following survey questions ourrespondents answered as follows
Additional Survey Questions
What do you see as the biggest growth area in the next year 1The overwhelming majority of those surveyed answered that mobilewould see the most growth This was also a trend noted by eTail conferencepresenters as mobile was the mostly consistently referenced growth area
What of your budget do you spend on search (SEM) andsocial media
4When asked ldquoWhat are your top four priorities in terms oftechnology enhancementsrdquo the top answers were as follows
When asked ldquoHow are you using social mediardquo respondentsanswered as follows
On average respondents indicated that they spend more on search andare less likely to spend on social media
Engagement was the reason noted by survey respondents In contrast generatingsales is the least likely reason they are using social media
Commerce
Social
Branding
5When asked ldquoWhat are your top four priorities in terms oftechnology enhancementsrdquo the top answers were as follows
Mobile
CRM
Video
Speed
The 2013 Technology amp Retailer Spending Outlook Benchmarking Study10
76 Engagement
34 PR
30 Advertising
29 Customer Service
20 Sales
Technology SpendingReference ArticlesThe practice of ldquoshowroomingrdquo or viewing an item in a retail store and then buying it online has brought the e-commerce threat directly to bricks-and-mortar retailers
Mobile raises the showrooming threat to a new level since price comparisons are available to shoppersimmediately as they make decisions and browse e-commerce websites in stores
In a new report from BI Intelligence we analyze mobile showroomings influence on retail examine the variousdifferent types of consumer behavior that make up showrooming look at what the big retailers are doing tocombat showrooming and identify the five broad strategies that will help brick-and-mor ter retailers win businessfrom showroomers
Heres a brief overview of the impact of showrooming
It has a massive impact on every day sales Deloitte Digital believes smartphones influenced $159 billion in USstore sales over the course of 2012 or 5 of the total and will influence $689 billion of store sales in 2016
Holiday season sales are particularly impacted by showrooming IDC a global market intelligence firm predictedthat smartphone use influenced between $700 million and $17 billion in US holiday season retail sales in 2012Fifty-nine million US shoppers will use their smartphones to showroom in 2013
Specific retailers such as JC Penney suffer more from the practice A recent study revealed that JC Penney mdashwhich just announced a disastrous 32 decline in same-store sales for the fourth quarter of 2012 mdash is at riskfrom showrooming because showroomers visited its locations 14 more frequently than the average USshopper did in January 2013 Other chains like PetSmart and Kohls had even worse results
Dramatic responses underscore the threat US electronics retailer Best Buy announced last month that startingMarch 3 2013 its stores would match the prices of 19 major online competitors including Apple Amazon andBuycom Target also has a price-matching policy in effect
Taken From Business Insider
Retailers are spending or planning to spend on tablets and mobile devices for their employees and on tools appsand services that consumers can use within stores If you are a small retailer look for ways you can leverage yourcustomer relationships to keep in conversations
The smallest retailers are showing the greatest desire to purchase POS hardware (25 percent) and software (29percent) for the coming year As with the past couple of years mobile looms large as nearly one-third of retailers (allsizes) are looking to adopt tablets or non-rugged handhelds in the next 12 months
Even grocery and food stores are getting into the mix 38 percent of them plan to purchase tablets in the next 12months
Taken From Forbes
11 The 2013 Technology amp Retailer Spending Outlook Benchmarking Study
About eTaileTail is a conference series held bi-annually in the United States as well as internationallyoffering best practices and tactical strategies presented by retail innovators from everyfacet of the industry It is the premier multi-channel and online retail conference dedicatedto supporting the growth of the retail industry through high-level networking andextensive thought leadership
WBR the creator of the eTail conference series is an independent research organizationdevoting 100 of its resources towards executing industry-leading conferences
eTail is Made by Retail for Retailers The event content format and speaker faculty wereput together by not only months of research with retailers from every part of the industrybut also steered by our retail Advisory Board of leading e-commerce and multi-channelexecutives eTail responds to the immediate needs of the industry helping attendeescapitalize on every single growth opportunity
As many retailers have learned the eCommerce industry never allows for complacencyTrends have been combining to create an explosion of innovation and investment in theonline retailing channel The result is a dynamic and competitive selling environment thatwill challenge every online seller to satisfy and thrill online shoppers ndash before anotherretailer does
If you havenrsquot alreadyplease visit wwwetaileastcom for details on the next 2013conference Remember to join the eTail community and receive additional free content onLinkedin Facebook YouTube Twitter and The eTail Blog
About ATampT wwwATTcomecommerce
With the growth of video personalization social networks eCommerce eLearning andmobile users managing online interactions requires high performance and scale ATampTenables enterprises to effectively manage package and distribute their online contentacross a wide range of networks to the computer the television and mobile computingdevices turning browsers into buyers
12 The 2013 Technology amp Retailer Spending Outlook Benchmarking Study
Why should you
attend eTailRetailers have to be smarter about their businesses considering todayrsquos competitivelandscape And thatrsquos why eTail is here the leading practicioners conference for theonline and multi-channel industry eTail delivers the conference experience you arelooking for to ensure your business is positioned for growth
1 Group Learning And Retailer Networking Stay At The ForefrontThe ldquoX Factorrdquo to every conference experience is about your retail peers interactingmeeting you on a daily basis eTail attendees come to the event to not only learn- butto meet each other To figure out a way around an issue theyrsquove been struggling withMany attendees say these interactions are the most valuable at an event- which iswhy we have peer to peer networking every day of the conference
2 Multiple Options To Fit Your NeedsThere are a lot of conferences out there Thatrsquos why we dont just rely upon ourexperience to build the content We contact almost every single past attendee andask the difficult questions What they like What they donrsquot What content matters Withdiverse content curated by retailers you can be assured to have detailed actionableinsights that you can immediately take back to your peers Or you can bring them withyou- there is something for everyone
3 Practical Sessions That Provide Focused TacticsIn order for you to justify your registration we have to make sure we deliver contentthat you need So we keep the topics specific Speakers focus on the business caseand core concepts and provide real-life case studies and the data to back them up
Itrsquos easy to secure your spot at our next conference Simply visit our websitewwwetaileastcom or call 18884826012
CLICK HERE to view the eTail East Conference Agenda
13 The 2013 Technology amp Retailer Spending Outlook Benchmarking Study
Summary Of Conclusions Over 60 of respondents are planning to spend more in the next 12 months in the areas
of SEO SEM personalization mobile (site design) and social engagement (earned)
The majority of respondents are planning to spend less in the next 12 months on CRMsystems display advertising and social media (paid advertising)
The majority of respondents are spending the same amount year over year onmerchandising and global solutions
60 of survey respondents base their spending decisions for display advertising on an ROIAnalysis Overall our attendees tend to make their spending decisions in the majority ofcategories based upon an ROI Analysis except int the area of mobile site design Spendingis this area is NOT based upon ROI Analysis
Less than 36 of survey respondents made overall spending decisions based upon amanagement decision
Less than 13 of survey respondents made overall spending decisions based upon time tomarket 12 stated that mobile site design decisions are made based upon time to market
Almost 25 of respondents make spending decisions for mobile apps based uponcompetitive pressures Comparatively only 2 of web analyticsdata management solutiondecisions are made based upon competitive pressures
15 of content management solutions are made based upon ease of execution This is thehighest percentage of respondents stating that ease of execution was the primary reasonwhy they purchased certain content management solutions
Personalization
Multi-Channel Initiatives
9
The top areas retailers are most likely to spend budget on within the next 12 months are
Display advertising
Social Media (paid advertising)
Global Solutions
ROI Analysis
Management Decision
Competitive Pressures
The top areas retailers are least likely to spend budget on within the next 12 months are
The top influencers as for why retailers chose to spendnot spend their budget within thenext 12 months are
The 2013 Technology amp Retailer Spending Outlook Benchmarking Study
2
3
When asked the following survey questions ourrespondents answered as follows
Additional Survey Questions
What do you see as the biggest growth area in the next year 1The overwhelming majority of those surveyed answered that mobilewould see the most growth This was also a trend noted by eTail conferencepresenters as mobile was the mostly consistently referenced growth area
What of your budget do you spend on search (SEM) andsocial media
4When asked ldquoWhat are your top four priorities in terms oftechnology enhancementsrdquo the top answers were as follows
When asked ldquoHow are you using social mediardquo respondentsanswered as follows
On average respondents indicated that they spend more on search andare less likely to spend on social media
Engagement was the reason noted by survey respondents In contrast generatingsales is the least likely reason they are using social media
Commerce
Social
Branding
5When asked ldquoWhat are your top four priorities in terms oftechnology enhancementsrdquo the top answers were as follows
Mobile
CRM
Video
Speed
The 2013 Technology amp Retailer Spending Outlook Benchmarking Study10
76 Engagement
34 PR
30 Advertising
29 Customer Service
20 Sales
Technology SpendingReference ArticlesThe practice of ldquoshowroomingrdquo or viewing an item in a retail store and then buying it online has brought the e-commerce threat directly to bricks-and-mortar retailers
Mobile raises the showrooming threat to a new level since price comparisons are available to shoppersimmediately as they make decisions and browse e-commerce websites in stores
In a new report from BI Intelligence we analyze mobile showroomings influence on retail examine the variousdifferent types of consumer behavior that make up showrooming look at what the big retailers are doing tocombat showrooming and identify the five broad strategies that will help brick-and-mor ter retailers win businessfrom showroomers
Heres a brief overview of the impact of showrooming
It has a massive impact on every day sales Deloitte Digital believes smartphones influenced $159 billion in USstore sales over the course of 2012 or 5 of the total and will influence $689 billion of store sales in 2016
Holiday season sales are particularly impacted by showrooming IDC a global market intelligence firm predictedthat smartphone use influenced between $700 million and $17 billion in US holiday season retail sales in 2012Fifty-nine million US shoppers will use their smartphones to showroom in 2013
Specific retailers such as JC Penney suffer more from the practice A recent study revealed that JC Penney mdashwhich just announced a disastrous 32 decline in same-store sales for the fourth quarter of 2012 mdash is at riskfrom showrooming because showroomers visited its locations 14 more frequently than the average USshopper did in January 2013 Other chains like PetSmart and Kohls had even worse results
Dramatic responses underscore the threat US electronics retailer Best Buy announced last month that startingMarch 3 2013 its stores would match the prices of 19 major online competitors including Apple Amazon andBuycom Target also has a price-matching policy in effect
Taken From Business Insider
Retailers are spending or planning to spend on tablets and mobile devices for their employees and on tools appsand services that consumers can use within stores If you are a small retailer look for ways you can leverage yourcustomer relationships to keep in conversations
The smallest retailers are showing the greatest desire to purchase POS hardware (25 percent) and software (29percent) for the coming year As with the past couple of years mobile looms large as nearly one-third of retailers (allsizes) are looking to adopt tablets or non-rugged handhelds in the next 12 months
Even grocery and food stores are getting into the mix 38 percent of them plan to purchase tablets in the next 12months
Taken From Forbes
11 The 2013 Technology amp Retailer Spending Outlook Benchmarking Study
About eTaileTail is a conference series held bi-annually in the United States as well as internationallyoffering best practices and tactical strategies presented by retail innovators from everyfacet of the industry It is the premier multi-channel and online retail conference dedicatedto supporting the growth of the retail industry through high-level networking andextensive thought leadership
WBR the creator of the eTail conference series is an independent research organizationdevoting 100 of its resources towards executing industry-leading conferences
eTail is Made by Retail for Retailers The event content format and speaker faculty wereput together by not only months of research with retailers from every part of the industrybut also steered by our retail Advisory Board of leading e-commerce and multi-channelexecutives eTail responds to the immediate needs of the industry helping attendeescapitalize on every single growth opportunity
As many retailers have learned the eCommerce industry never allows for complacencyTrends have been combining to create an explosion of innovation and investment in theonline retailing channel The result is a dynamic and competitive selling environment thatwill challenge every online seller to satisfy and thrill online shoppers ndash before anotherretailer does
If you havenrsquot alreadyplease visit wwwetaileastcom for details on the next 2013conference Remember to join the eTail community and receive additional free content onLinkedin Facebook YouTube Twitter and The eTail Blog
About ATampT wwwATTcomecommerce
With the growth of video personalization social networks eCommerce eLearning andmobile users managing online interactions requires high performance and scale ATampTenables enterprises to effectively manage package and distribute their online contentacross a wide range of networks to the computer the television and mobile computingdevices turning browsers into buyers
12 The 2013 Technology amp Retailer Spending Outlook Benchmarking Study
Why should you
attend eTailRetailers have to be smarter about their businesses considering todayrsquos competitivelandscape And thatrsquos why eTail is here the leading practicioners conference for theonline and multi-channel industry eTail delivers the conference experience you arelooking for to ensure your business is positioned for growth
1 Group Learning And Retailer Networking Stay At The ForefrontThe ldquoX Factorrdquo to every conference experience is about your retail peers interactingmeeting you on a daily basis eTail attendees come to the event to not only learn- butto meet each other To figure out a way around an issue theyrsquove been struggling withMany attendees say these interactions are the most valuable at an event- which iswhy we have peer to peer networking every day of the conference
2 Multiple Options To Fit Your NeedsThere are a lot of conferences out there Thatrsquos why we dont just rely upon ourexperience to build the content We contact almost every single past attendee andask the difficult questions What they like What they donrsquot What content matters Withdiverse content curated by retailers you can be assured to have detailed actionableinsights that you can immediately take back to your peers Or you can bring them withyou- there is something for everyone
3 Practical Sessions That Provide Focused TacticsIn order for you to justify your registration we have to make sure we deliver contentthat you need So we keep the topics specific Speakers focus on the business caseand core concepts and provide real-life case studies and the data to back them up
Itrsquos easy to secure your spot at our next conference Simply visit our websitewwwetaileastcom or call 18884826012
CLICK HERE to view the eTail East Conference Agenda
13 The 2013 Technology amp Retailer Spending Outlook Benchmarking Study
2
3
When asked the following survey questions ourrespondents answered as follows
Additional Survey Questions
What do you see as the biggest growth area in the next year 1The overwhelming majority of those surveyed answered that mobilewould see the most growth This was also a trend noted by eTail conferencepresenters as mobile was the mostly consistently referenced growth area
What of your budget do you spend on search (SEM) andsocial media
4When asked ldquoWhat are your top four priorities in terms oftechnology enhancementsrdquo the top answers were as follows
When asked ldquoHow are you using social mediardquo respondentsanswered as follows
On average respondents indicated that they spend more on search andare less likely to spend on social media
Engagement was the reason noted by survey respondents In contrast generatingsales is the least likely reason they are using social media
Commerce
Social
Branding
5When asked ldquoWhat are your top four priorities in terms oftechnology enhancementsrdquo the top answers were as follows
Mobile
CRM
Video
Speed
The 2013 Technology amp Retailer Spending Outlook Benchmarking Study10
76 Engagement
34 PR
30 Advertising
29 Customer Service
20 Sales
Technology SpendingReference ArticlesThe practice of ldquoshowroomingrdquo or viewing an item in a retail store and then buying it online has brought the e-commerce threat directly to bricks-and-mortar retailers
Mobile raises the showrooming threat to a new level since price comparisons are available to shoppersimmediately as they make decisions and browse e-commerce websites in stores
In a new report from BI Intelligence we analyze mobile showroomings influence on retail examine the variousdifferent types of consumer behavior that make up showrooming look at what the big retailers are doing tocombat showrooming and identify the five broad strategies that will help brick-and-mor ter retailers win businessfrom showroomers
Heres a brief overview of the impact of showrooming
It has a massive impact on every day sales Deloitte Digital believes smartphones influenced $159 billion in USstore sales over the course of 2012 or 5 of the total and will influence $689 billion of store sales in 2016
Holiday season sales are particularly impacted by showrooming IDC a global market intelligence firm predictedthat smartphone use influenced between $700 million and $17 billion in US holiday season retail sales in 2012Fifty-nine million US shoppers will use their smartphones to showroom in 2013
Specific retailers such as JC Penney suffer more from the practice A recent study revealed that JC Penney mdashwhich just announced a disastrous 32 decline in same-store sales for the fourth quarter of 2012 mdash is at riskfrom showrooming because showroomers visited its locations 14 more frequently than the average USshopper did in January 2013 Other chains like PetSmart and Kohls had even worse results
Dramatic responses underscore the threat US electronics retailer Best Buy announced last month that startingMarch 3 2013 its stores would match the prices of 19 major online competitors including Apple Amazon andBuycom Target also has a price-matching policy in effect
Taken From Business Insider
Retailers are spending or planning to spend on tablets and mobile devices for their employees and on tools appsand services that consumers can use within stores If you are a small retailer look for ways you can leverage yourcustomer relationships to keep in conversations
The smallest retailers are showing the greatest desire to purchase POS hardware (25 percent) and software (29percent) for the coming year As with the past couple of years mobile looms large as nearly one-third of retailers (allsizes) are looking to adopt tablets or non-rugged handhelds in the next 12 months
Even grocery and food stores are getting into the mix 38 percent of them plan to purchase tablets in the next 12months
Taken From Forbes
11 The 2013 Technology amp Retailer Spending Outlook Benchmarking Study
About eTaileTail is a conference series held bi-annually in the United States as well as internationallyoffering best practices and tactical strategies presented by retail innovators from everyfacet of the industry It is the premier multi-channel and online retail conference dedicatedto supporting the growth of the retail industry through high-level networking andextensive thought leadership
WBR the creator of the eTail conference series is an independent research organizationdevoting 100 of its resources towards executing industry-leading conferences
eTail is Made by Retail for Retailers The event content format and speaker faculty wereput together by not only months of research with retailers from every part of the industrybut also steered by our retail Advisory Board of leading e-commerce and multi-channelexecutives eTail responds to the immediate needs of the industry helping attendeescapitalize on every single growth opportunity
As many retailers have learned the eCommerce industry never allows for complacencyTrends have been combining to create an explosion of innovation and investment in theonline retailing channel The result is a dynamic and competitive selling environment thatwill challenge every online seller to satisfy and thrill online shoppers ndash before anotherretailer does
If you havenrsquot alreadyplease visit wwwetaileastcom for details on the next 2013conference Remember to join the eTail community and receive additional free content onLinkedin Facebook YouTube Twitter and The eTail Blog
About ATampT wwwATTcomecommerce
With the growth of video personalization social networks eCommerce eLearning andmobile users managing online interactions requires high performance and scale ATampTenables enterprises to effectively manage package and distribute their online contentacross a wide range of networks to the computer the television and mobile computingdevices turning browsers into buyers
12 The 2013 Technology amp Retailer Spending Outlook Benchmarking Study
Why should you
attend eTailRetailers have to be smarter about their businesses considering todayrsquos competitivelandscape And thatrsquos why eTail is here the leading practicioners conference for theonline and multi-channel industry eTail delivers the conference experience you arelooking for to ensure your business is positioned for growth
1 Group Learning And Retailer Networking Stay At The ForefrontThe ldquoX Factorrdquo to every conference experience is about your retail peers interactingmeeting you on a daily basis eTail attendees come to the event to not only learn- butto meet each other To figure out a way around an issue theyrsquove been struggling withMany attendees say these interactions are the most valuable at an event- which iswhy we have peer to peer networking every day of the conference
2 Multiple Options To Fit Your NeedsThere are a lot of conferences out there Thatrsquos why we dont just rely upon ourexperience to build the content We contact almost every single past attendee andask the difficult questions What they like What they donrsquot What content matters Withdiverse content curated by retailers you can be assured to have detailed actionableinsights that you can immediately take back to your peers Or you can bring them withyou- there is something for everyone
3 Practical Sessions That Provide Focused TacticsIn order for you to justify your registration we have to make sure we deliver contentthat you need So we keep the topics specific Speakers focus on the business caseand core concepts and provide real-life case studies and the data to back them up
Itrsquos easy to secure your spot at our next conference Simply visit our websitewwwetaileastcom or call 18884826012
CLICK HERE to view the eTail East Conference Agenda
13 The 2013 Technology amp Retailer Spending Outlook Benchmarking Study
Technology SpendingReference ArticlesThe practice of ldquoshowroomingrdquo or viewing an item in a retail store and then buying it online has brought the e-commerce threat directly to bricks-and-mortar retailers
Mobile raises the showrooming threat to a new level since price comparisons are available to shoppersimmediately as they make decisions and browse e-commerce websites in stores
In a new report from BI Intelligence we analyze mobile showroomings influence on retail examine the variousdifferent types of consumer behavior that make up showrooming look at what the big retailers are doing tocombat showrooming and identify the five broad strategies that will help brick-and-mor ter retailers win businessfrom showroomers
Heres a brief overview of the impact of showrooming
It has a massive impact on every day sales Deloitte Digital believes smartphones influenced $159 billion in USstore sales over the course of 2012 or 5 of the total and will influence $689 billion of store sales in 2016
Holiday season sales are particularly impacted by showrooming IDC a global market intelligence firm predictedthat smartphone use influenced between $700 million and $17 billion in US holiday season retail sales in 2012Fifty-nine million US shoppers will use their smartphones to showroom in 2013
Specific retailers such as JC Penney suffer more from the practice A recent study revealed that JC Penney mdashwhich just announced a disastrous 32 decline in same-store sales for the fourth quarter of 2012 mdash is at riskfrom showrooming because showroomers visited its locations 14 more frequently than the average USshopper did in January 2013 Other chains like PetSmart and Kohls had even worse results
Dramatic responses underscore the threat US electronics retailer Best Buy announced last month that startingMarch 3 2013 its stores would match the prices of 19 major online competitors including Apple Amazon andBuycom Target also has a price-matching policy in effect
Taken From Business Insider
Retailers are spending or planning to spend on tablets and mobile devices for their employees and on tools appsand services that consumers can use within stores If you are a small retailer look for ways you can leverage yourcustomer relationships to keep in conversations
The smallest retailers are showing the greatest desire to purchase POS hardware (25 percent) and software (29percent) for the coming year As with the past couple of years mobile looms large as nearly one-third of retailers (allsizes) are looking to adopt tablets or non-rugged handhelds in the next 12 months
Even grocery and food stores are getting into the mix 38 percent of them plan to purchase tablets in the next 12months
Taken From Forbes
11 The 2013 Technology amp Retailer Spending Outlook Benchmarking Study
About eTaileTail is a conference series held bi-annually in the United States as well as internationallyoffering best practices and tactical strategies presented by retail innovators from everyfacet of the industry It is the premier multi-channel and online retail conference dedicatedto supporting the growth of the retail industry through high-level networking andextensive thought leadership
WBR the creator of the eTail conference series is an independent research organizationdevoting 100 of its resources towards executing industry-leading conferences
eTail is Made by Retail for Retailers The event content format and speaker faculty wereput together by not only months of research with retailers from every part of the industrybut also steered by our retail Advisory Board of leading e-commerce and multi-channelexecutives eTail responds to the immediate needs of the industry helping attendeescapitalize on every single growth opportunity
As many retailers have learned the eCommerce industry never allows for complacencyTrends have been combining to create an explosion of innovation and investment in theonline retailing channel The result is a dynamic and competitive selling environment thatwill challenge every online seller to satisfy and thrill online shoppers ndash before anotherretailer does
If you havenrsquot alreadyplease visit wwwetaileastcom for details on the next 2013conference Remember to join the eTail community and receive additional free content onLinkedin Facebook YouTube Twitter and The eTail Blog
About ATampT wwwATTcomecommerce
With the growth of video personalization social networks eCommerce eLearning andmobile users managing online interactions requires high performance and scale ATampTenables enterprises to effectively manage package and distribute their online contentacross a wide range of networks to the computer the television and mobile computingdevices turning browsers into buyers
12 The 2013 Technology amp Retailer Spending Outlook Benchmarking Study
Why should you
attend eTailRetailers have to be smarter about their businesses considering todayrsquos competitivelandscape And thatrsquos why eTail is here the leading practicioners conference for theonline and multi-channel industry eTail delivers the conference experience you arelooking for to ensure your business is positioned for growth
1 Group Learning And Retailer Networking Stay At The ForefrontThe ldquoX Factorrdquo to every conference experience is about your retail peers interactingmeeting you on a daily basis eTail attendees come to the event to not only learn- butto meet each other To figure out a way around an issue theyrsquove been struggling withMany attendees say these interactions are the most valuable at an event- which iswhy we have peer to peer networking every day of the conference
2 Multiple Options To Fit Your NeedsThere are a lot of conferences out there Thatrsquos why we dont just rely upon ourexperience to build the content We contact almost every single past attendee andask the difficult questions What they like What they donrsquot What content matters Withdiverse content curated by retailers you can be assured to have detailed actionableinsights that you can immediately take back to your peers Or you can bring them withyou- there is something for everyone
3 Practical Sessions That Provide Focused TacticsIn order for you to justify your registration we have to make sure we deliver contentthat you need So we keep the topics specific Speakers focus on the business caseand core concepts and provide real-life case studies and the data to back them up
Itrsquos easy to secure your spot at our next conference Simply visit our websitewwwetaileastcom or call 18884826012
CLICK HERE to view the eTail East Conference Agenda
13 The 2013 Technology amp Retailer Spending Outlook Benchmarking Study
About eTaileTail is a conference series held bi-annually in the United States as well as internationallyoffering best practices and tactical strategies presented by retail innovators from everyfacet of the industry It is the premier multi-channel and online retail conference dedicatedto supporting the growth of the retail industry through high-level networking andextensive thought leadership
WBR the creator of the eTail conference series is an independent research organizationdevoting 100 of its resources towards executing industry-leading conferences
eTail is Made by Retail for Retailers The event content format and speaker faculty wereput together by not only months of research with retailers from every part of the industrybut also steered by our retail Advisory Board of leading e-commerce and multi-channelexecutives eTail responds to the immediate needs of the industry helping attendeescapitalize on every single growth opportunity
As many retailers have learned the eCommerce industry never allows for complacencyTrends have been combining to create an explosion of innovation and investment in theonline retailing channel The result is a dynamic and competitive selling environment thatwill challenge every online seller to satisfy and thrill online shoppers ndash before anotherretailer does
If you havenrsquot alreadyplease visit wwwetaileastcom for details on the next 2013conference Remember to join the eTail community and receive additional free content onLinkedin Facebook YouTube Twitter and The eTail Blog
About ATampT wwwATTcomecommerce
With the growth of video personalization social networks eCommerce eLearning andmobile users managing online interactions requires high performance and scale ATampTenables enterprises to effectively manage package and distribute their online contentacross a wide range of networks to the computer the television and mobile computingdevices turning browsers into buyers
12 The 2013 Technology amp Retailer Spending Outlook Benchmarking Study
Why should you
attend eTailRetailers have to be smarter about their businesses considering todayrsquos competitivelandscape And thatrsquos why eTail is here the leading practicioners conference for theonline and multi-channel industry eTail delivers the conference experience you arelooking for to ensure your business is positioned for growth
1 Group Learning And Retailer Networking Stay At The ForefrontThe ldquoX Factorrdquo to every conference experience is about your retail peers interactingmeeting you on a daily basis eTail attendees come to the event to not only learn- butto meet each other To figure out a way around an issue theyrsquove been struggling withMany attendees say these interactions are the most valuable at an event- which iswhy we have peer to peer networking every day of the conference
2 Multiple Options To Fit Your NeedsThere are a lot of conferences out there Thatrsquos why we dont just rely upon ourexperience to build the content We contact almost every single past attendee andask the difficult questions What they like What they donrsquot What content matters Withdiverse content curated by retailers you can be assured to have detailed actionableinsights that you can immediately take back to your peers Or you can bring them withyou- there is something for everyone
3 Practical Sessions That Provide Focused TacticsIn order for you to justify your registration we have to make sure we deliver contentthat you need So we keep the topics specific Speakers focus on the business caseand core concepts and provide real-life case studies and the data to back them up
Itrsquos easy to secure your spot at our next conference Simply visit our websitewwwetaileastcom or call 18884826012
CLICK HERE to view the eTail East Conference Agenda
13 The 2013 Technology amp Retailer Spending Outlook Benchmarking Study
Why should you
attend eTailRetailers have to be smarter about their businesses considering todayrsquos competitivelandscape And thatrsquos why eTail is here the leading practicioners conference for theonline and multi-channel industry eTail delivers the conference experience you arelooking for to ensure your business is positioned for growth
1 Group Learning And Retailer Networking Stay At The ForefrontThe ldquoX Factorrdquo to every conference experience is about your retail peers interactingmeeting you on a daily basis eTail attendees come to the event to not only learn- butto meet each other To figure out a way around an issue theyrsquove been struggling withMany attendees say these interactions are the most valuable at an event- which iswhy we have peer to peer networking every day of the conference
2 Multiple Options To Fit Your NeedsThere are a lot of conferences out there Thatrsquos why we dont just rely upon ourexperience to build the content We contact almost every single past attendee andask the difficult questions What they like What they donrsquot What content matters Withdiverse content curated by retailers you can be assured to have detailed actionableinsights that you can immediately take back to your peers Or you can bring them withyou- there is something for everyone
3 Practical Sessions That Provide Focused TacticsIn order for you to justify your registration we have to make sure we deliver contentthat you need So we keep the topics specific Speakers focus on the business caseand core concepts and provide real-life case studies and the data to back them up
Itrsquos easy to secure your spot at our next conference Simply visit our websitewwwetaileastcom or call 18884826012
CLICK HERE to view the eTail East Conference Agenda
13 The 2013 Technology amp Retailer Spending Outlook Benchmarking Study