Post on 11-Jan-2016
DVC Level 1 Achievement
Standards
Lesley Pearce, National Facilitator for Technology, Team Solutions,
Auckland Universityl.pearce@auckland.ac.nz
www.technologyNZ.wikispaces.com
AS91067 (1.34)
• Use the work of an influential designer to inform design ideas
• 3 credits
Three steps1. Choose an influential designer, anaylse their
work. Identify the typical aesthetic and /or functional style of designer, show through pictures, photographs, detailed sketches
2. Using the designers typical characteristics generate design ideas, explore, refine ideas. Use notes to explain ideas.
3. Communicate own design can be sketches, model, computer generated. Do not have to be realised.
Achieved Identifies, explains aesthetic and/or functional characteristics typical of influential designerThis is reflected in student work
Merit Identifies and explains the aesthetic/functional characteristics of an influential designerIntegrates aesthetic and/or functional characteristics of influential designer into own development of design ideas
Excellence Identifies and explains influential designers typical styleIntegrates aesthetic and/or functional characteristics of influential designer into own development of design ideas so it is effective in the new context
Example
AS 91068 (1.35)
Undertake development of design ideas through graphics practice
Graphics Practice
• Expressing visual literacy through the development of a design idea by applying design and visual communication techniques and knowledge
• Visual literacy –visual modes, drawing, model making, digital modelling used as tools to aid design thinking
• Design ideas involves –exploring and refining design ideas, informed by research leading to an outcome communicated
Creativity involves…
• Generating new ideas• Solving problems• Developing products, environments in a
unique and original manner• Think in terms of: imagination, intuition, step
by step thinking, knowledge application
Design Judgements
• Qualitative and/or quantitative data• Research• Reflection of designers values, tastes and/or
views
Portfolio of work• Initial research• Initial ideas• Idea development –initiate, refine, select ideas
supported by research• Potential outcome• Does not need to be a formal final design• Visual communication – to be convincing• Integrate design principles • Design judgments throughout
Research
Initial ideas
• Consider different strategies for starting points
Activity: Use the content of the given envelope for inspiration
Idea development
• Research further• Think in terms of styles, materials,
components, construction, environmental considerations, ergonomics etc
• Visually express ideas• Support judgements with data gathered
through research• Personal perspectives, values tastes, views
expressed
Achieved Explore, refine ideas, possible alternatives, communicate ideas visually
Merit Explore, refine ideas informed by principles of aesthetics and functionAnnotate design judgements. Communicate ideas visually.
Excellence Integrate design principles and design judgements coherently, connected to develop design ideas. Communicate convincingly visual design ideas.
AS 91069 (1.36) 4 credits internal
• Promote an organised body of design work to an audience using visual communication techniques.
• No larger than A2• 4 credits towards literacy
Body of design workStudent select mode of visual communication e.g.• Student design sketches• Instrumental drawings• Models,• Photographs• Digital media• Display boards• Installations
Audience
• Purpose is to promote design work to an audience in an organised way
Teaching and learning• Presentation methods• Evaluating using design principles• Alignment• Proximity• Repetition• Contrast• Positive/negative space• Focal point• Typography
Activity: Size, Hierarchy and Position
Two sheets of resources;1.The Pet Shop – different typefaces and sizes2.Different sizes of goldfish3.Coloured paper for background
Develop two different business cards that explore either size or position.
The Pet Store
Students to…
• Research• Purposeful selection and applying visual
communication techniques• Presentation – visual impact, precise
execution of techniques and accurate layout• Consider the design brief and audience
Achieved Promotes a body of work to an audience. Uses visual communication techniques. Selects features for body of work.
Merit Clearly promotes: features of a body of work to an audience. Selects with purpose, communication techniques layout, composition, visual impact appropriate to audience
Excellence Effectively promotes: features of a body of work to an audience. Communicates a high quality visual presentation which is convincing. Has visual impact, accurate layout and precise execution of visual communication techniques
Activity: Making Judgements
Examples of students work.Assessment schedule.• In groups discuss each students work and
assess it. Justify your decisions.
Presenting student work
Digital promotion of student work
Promoting an influential designer