Dust off your business plan - essential survival strategies

Post on 02-Nov-2014

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From the Hardy Rural-net meeting on 7th February 2012, some of my thoughts on Marketing, Finance and People including impact of Stress on economy in GB.

Transcript of Dust off your business plan - essential survival strategies

Alison MooreBusiness Training AdvisorKingston Maurward College

Business Development – SFEDDI

DorMen mentor

Open4Business Finalist – New Business

2.5 years

100% increase in profit

Alison Moore Counselling

What price(s) should we charge for our products or services ?

How many units of a product should we produce ? Should we spend more on advertising ? Should we create a new service ? Should we accept or decline a new customer/order ? What sales mix (different products) should we strive for ? What is the effect of a change to a different supplier ? Should we increase or decrease our work force ? How should we deliver our service ?

Marketing

Finance

Staff People

What price(s) should we charge for our products or services ?

How many units of a product should we produce ? Should we spend more on advertising ? Should we create a new service ? Should we accept or decline a new customer/order ? What sales mix (different products) should we strive for ? What is the effect of a change to a different supplier ? Should we increase or decrease our work force ? How should we deliver our service ?

Marketing Strategy

Marketing Strategy

Value for money promotion

Marketing Strategy

Value for money promotion

Test & Measure

Test & Measure

What price(s) should we charge for our products or services ?

How many units of a product should we produce ? Should we spend more on advertising ? Should we create a new service ? Should we accept or decline a new customer/order ? What sales mix (different products) should we strive for ? What is the effect of a change to a different supplier ? Should we increase or decrease our work force ? How should we deliver our service ?

Break-even Analysis

A little more information:

Fixed – independent of volume of sales

Variable – dependent on volume of sales

What price(s) should we charge for our products or services ?

How many units of a product should we produce ? Should we spend more on advertising ? Should we create a new service ? Should we accept or decline a new customer/order ? What sales mix (different products) should we strive for ? What is the effect of a change to a different supplier ? Should we increase or decrease our work force ? How should we deliver our service ?

Right now, 1 in 6 workers is experiencing depression, anxiety or stress and costing the UK economy £26 billion each year.

http://www.mind.org.uk/work/employers?gclid=CJWUxuz-hq4CFVRItAodZB9k2Q

Improving and managing mental health in the workplace can help employers save around £300 per employee or around £8 billion a year for British industry as a whole.

Connect

Be active

Take notice

Learn

Give

Essential Survival Strategies

Marketing

Finance

People◦ Time to Change

www.time-to-change.org.uk

alison.moore@kmc.ac.uk

Thank You

Alison Moore Counselling