Post on 02-Jul-2015
description
VisitOSLOs digital content strategy-It’s all about the digital footprint
Digital Tourism Innovation Campus 2014, Barcelona
Katrine Mosfjeld, Director of digital development, VisitOSLO, @KMosfjeld
www.visitoslo.com
1. Oslo is more important than VisitOSLO
2. We need the same goals as the industry Turnover
3. It’s important to activate the people of Oslo
4. Boost events in the city
5. VisitOSLO must take a pioneer role in digital marketing
After the evaluation process, these choices
will lead the way for VisitOSLO
www.visitoslo.com
1. Oslo is more important than VisitOSLO
2. We need the same goals as the industry Turnover
3. It’s important to activate the people of Oslo
4. Boost events in the city
5. VisitOSLO must take a pioneer role in digital marketing
After the evaluation process, these choices
will lead the way for VisitOSLO
www.visitoslo.com
1. Oslo is more important than VisitOSLO
2. We need the same goals as the industry Turnover
3. It’s important to activate the people of Oslo
4. Boost events in the city
5. VisitOSLO must take a pioneer role in digital marketing
After the evaluation process, these choices
will lead the way for VisitOSLO
www.visitoslo.com
2005
2013
www.visitoslo.com
…It’s all about
conquer these
screens with good
Oslo content!
Oslos Digital Footprint-Whats that all about?
Oslos digital footprint –
key measurements
1. Actions from VisitOSLOs followers
2. Content created by others;
3. Exposures of VisitOSLOs own content
1. Actions from our own followers
2. Content created by others
#diggeroslo– crowdsourcing inspiration for new design
www.visitoslo.com
Campaign: TripAdvisor
Hosting internationalmedia
And even boosting an occational blogpost with traffic
3. Exposures of VisitOSLOs own content
Main content:
Products
News, articles and sections & other productbundelings
6 languages
What’s on!
Usability also increases exposures of our owncontent
Responsive websiteIncreased traffic from Google organic, increased exposures per mobile user.
Listings as inspirationsand triggers.
Oslo -OfficialCity App
Partner API displaying our product informationto their audience
VisitOSLO just opened the API to our productdatabase
The idea boost the different Oslo services in their own digital space, towards theircustomers
Nettavisen first withevent calendar
Aftenposten are making their calendar this fall
There will be a hackaton on our data nextspring
An agency is working with a concept for an unknown customer.
And who will be the first to make somethingbetter than our own sites and apps?
Open API disrupts ordinary business modelsBut increases Oslos digital footprint
And prepares us for the next web
Oslo’s digital footprint –
Key figures first 6 months
1. Actions from VisitOSLOs followers:
521 903
2. Content created by others:
269 734
3. Exposures of VisitOSLOs own content:
11 092 773