Thursday, October 20, 11

Hi, I’m Joe (@eojthebrave)

I work for Lullabot.Loves You!

Thursday, October 20, 11

The Easiest Way To Blog

Thursday, October 20, 11

TheEasiestWay To Blog

Thursday, October 20, 11

The Easiest Way ToBlog

Thursday, October 20, 11

The Easiest Way To Blog

Thursday, October 20, 11

(^[a-zA-Z0-9_]+$).drumbler.us

Thursday, October 20, 11

Tumblr lets you effortlessly share anything.

Thursday, October 20, 11

Thursday, October 20, 11

Thursday, October 20, 11

Thursday, October 20, 11

Thursday, October 20, 11

Thursday, October 20, 11

Thursday, October 20, 11

Thursday, October 20, 11

Thursday, October 20, 11

• Vanity URL’s (ponies.tumblr.com)• Centralized admin interface for distributed

content• Tagging, and the associated lists• Ability to “reblog” another author’s post• Allow users to Like a post• You can Follow another author• Keep it simple

✓ To Do

Thursday, October 20, 11

nice ... but don’t have to ...

• Schedule content for publishing• Pull in images and audio files from remote URLs• Mark a post as featured• More ...

Thursday, October 20, 11

Building w/ Lego™Or getting 80% of the way there with core and contrib.

Thursday, October 20, 11

• views• domain• context• flag• clone• wysiwyg• link• filefield_sources• scheduler

The Big Guys

Thursday, October 20, 11

• radioactivity• auto_nodetitle• devel / devel_themer• domain_views• dummyimage• flag_terms• jcarousel• jplayer• logintoboggan

And a few others ...

Thursday, October 20, 11

Snippets of custom code written to “glue” two or more module’s together

Glue code

• chatformatter• tumblr_domain• tumblrtweaks

Thursday, October 20, 11

And then make it pretty

Thursday, October 20, 11

. .o8 oooo .o8 "888 `888.o888oo oooo oooo ooo. .oo. .oo. 888oooo. 888 oooo d8b 888 `888 `888 `888P"Y88bP"Y88b d88' `88b 888 `888""8P 888 888 888 888 888 888 888 888 888 888 888 . 888 888 888 888 888 888 888 888 888 .o. "888" `V88V"V8P' o888o o888o o888o `Y8bod8P' o888o d888b Y8P

Thursday, October 20, 11

• Time boxed• 52 people vs. 1 person• /explore page• Tumblr has ~ 1 billion themes ...

Things that were hard ...

Thursday, October 20, 11

Demo Time

Thursday, October 20, 11