a digital commerce consultancy

san francisco ~ new york ~ london ~ chişinău ~ guadalajara

Best  of  Breeds:  hybris  –  AEM  Integra7ons    

Drew  Glass  |  AEM  Prac7ce  Lead  

Agenda  

•  Why  would  you  want  to  do  this  •  Ecommerce-­‐led:  Custom  hybris  –  AEM  integra7on  •  CMS-­‐led:  Official  AEM  –  hybris  integra7on  

Who  is  it  for?    •  Brand  is  paramount  •  Vivid  story  through  a  premium  

experience  •  Contextual  experiences  

Who  is  it  not  for?  •  Just  concerned  about  selling  

products  right  now  •  Simple  or  complex  commerce  •  Can’t  handle  complexi7es  or  cost  

OMNI-­‐CHANNEL2  

More  Than  One  Way  

MORE  THAN  ONE  WAY  

Custom  hybris  –  AEM  Integra7on    Technical  Design  and  Roles  for  Authoring  

AEM Author hybris

CRX  

WCM  WCMS  

REST

AEM Authors

hybris Authors

Product  Catalog  PIM User

1

2 3

Custom  hybris  –  AEM  Integra7on    

Technical  Design  and  Role  for  Shoppers  

AEM Publish hybris

CRX  

WCM  WCMS  

Shopper

Product  Catalog  

REST 2

3

4

1

5

Custom  hybris  –  AEM  Integra7on    

Considera7ons  

•  Support  custom  integra7on  •  Difficult  to  leverage  client-­‐side  features  in  AEM  

– SiteCatalyst  – Scene7  – Personalized  content  

•  Authors  need  to  learn  two  tools  

Custom  hybris  –  AEM  Integra7on    

Summary  

AEM  •  Marke7ng  Content  •  Easy  authoring  tools  •  Limited  product  informa7on  •  Requests  product  informa7on  from  hybris  

Hybris  •  Serves  pages  •  Detailed  product  informa7on,  

shopping  cart  and  checkout  •  Processes  shopping  cart,  

checkout,  order  fulfillment  •  Product  informa7on  

management  •  Product  search  •  Community  features  

Official  Adobe  AEM  –  hybris  Integra7on  

Official  Adobe  AEM  –  hybris  Integra7on    Technical  Design  and  Roles  for  Authoring  

AEM Author hybris

CRX  

WCM  WCMS  

REST

Product  Catalog  REST

AEM Author

1

2 PIM User

Official  Adobe  AEM  –  hybris  Integra7on    Technical  Design  and  Roles  for  Shoppers  

AEM Publish hybris

CRX  

WCM  WCMS  

REST

Product  Catalog  

Shopper

Official  Adobe  AEM  –  hybris  Integra7on    

Considera7ons  

AEM  •  Full  feature  set  available  in  AEM  5.6.1  

•  Performance  for  Authoring  – Product  import  processing  – Current  limita7on  on  number  of  products  and  structure  

•  Roadmap  

hybris  •  hybris  5.1  to  be  supported  in  Q2  •  Telco  Accelerator  is  not  currently  

supported  •  Not  all  features  supported  

Official  Adobe  AEM  –  hybris  Integra7on    

Summary  

AEM  •  Services  Pages  •  Marke7ng  Content  •  Easy  authoring  tools  •  Product  informa7on,  shopping  cart  and  checkout  

•  Sends  cart  and  checkout  info  to  hybris  

•  Community  features  •  Requests  product  Informa7on  from  hybris  

hybris  •  Product  informa7on  management  •  Processes  shopping  cart,  checkout,  

order  fulfillment  •  Product  search  

More  Than  One  Way  

Which  One  Do  You  Choose?  

More  Than  One  Way  

Ques7ons?    

Drew  Glass  |  AEM  Prac7ce  Lead  dglass@tacitknowledge.com