We can help.

Digital

Agenda

About DOOR3

2 Digital Strategy & Enablement

3 Places to Start

4 Our Work

1

About DOOR3

Founded in 2002, DOOR3 is a digital enablement firm that offers a rare blend of:

● Digital Experience Strategy

● End-to-End Digital Services

● Strategic IT Consulting

… all in a local company, and… on an a la carte basis (the right fit).

We provide a bridge between Marketing and IT. We enable digital programs in support of the business.

We help fill resource or expertise gaps on a project or resourcing basis:

● Digital Marketing, Product and Customer Experience Strategy

● User Experience Design (Audit & Improve or Redesign)

● Custom Software Development, (Eg. CMS, Mobile Solutions, New Product

Development & Custom Business Software)

● Advisory & Support Services

Digital Agencies

Big picture, concept work

Can paint you into a corner

“Experience” is secondary

Technology is secondary

Consulting Firms

Not known for digital design

“Experience” is secondary

Big box tech vs. innovation

Oversized approach

The DOOR3 DifferenceMarriage of design & technology

Strategic and tactical

“Experience” is our core

Right-sized, customized approach

We’re unique.

Digital Strategy & Enablement

Digital Enablement

Why DOOR3?

It’s a challenge.

Most corporate executives claim to have a digital strategy…

But as few as 15% know how to deliver the vision completely.

We are here to help.

Strategy

Planning

Design

Execution

Analysis

Advisory & Support

Digital Enablement

We enable digital.

Digital Strategy sometimes focuses on marketing strategy…

And, that’s of course a good place to start.

But, ideally, digital strategy lives at the core of the business.

How does it work for you?

Do you have all the resources you need to seize the opportunity?

Marketing Strategy

Business Strategy IT Strategy

Digital Strategy

Digital Enablement

Start with “experience”.

The Brand

The Market

The Audience

There is usually a business case for improving the customer experience.

How do we create brand positioning and affinity?

How do we increase sales, and revenue against the competition?

What are the emotional and functional needs to drive conversions?

Insight-driven experience

strategy

Digital Enablement

It’s a process.

Each company is in its own phase of the process.

Each company has unique opportunities and constraints.

Each company is somewhere on its digital journey. We understand and can help guide the way.

Establish

Compete

Disrupt (WIN)

2

1

3

User Experience

Mobile Strategy

SEO

Targeting & Personalization

Digital Asset Mgmt

Analytics

Content Mgmt (CMS)

Content Optimization

Digital Enablement

We know you are unique.

Are there new initiatives or pain points relevant to business needs and goals?

Let’s discuss your situation and your digital mix.

We know you are unique and have unique digital plans and resource needs.

We’d like to learn more.

We can provide a unique

program and selection of resources.

Digital Strategy

We’d like to help.

● Digital Audit - assess your

platforms and programs,

challenges and opportunities.

● Experience Audit - assess your

brand experience online against

competition and best practices.

● Digital Roadmap - clarify your

business goals and the digital

path to get there.

● Platform Selection - evaluate

from among architecture

approaches or products to

support your digital strategy.

● Advisory & Support -fill skill or

knowledge and resource gaps to

help with current initiatives.

Let’s collaborate.

Whether brand perception, conversion, thought-leadership, customer adoption, revenue generation, competition, or disruptive innovation, we can create a phased plan to execute. And whether in service of marketing, IT or the business at large, we’d like to collaborate and help.

Getting Started

Places to Start

Bridging Marketing & IT

We provide strategies and plans to execute against business goals with the benefit of digital tools.

And, we can execute.

● Be engaged.

● Be found.

● Be heard.

Marketing & ConversionStrategy

Program Implementation

Content Strategy

Content Management

Mobile Strategy

Product Development

Engage with your Process and Success

Places to Start

Be engaged.

Measure your success.

● Content

● Conversions

● Ad Reach

● Multi-channel Reach

● User Satisfaction

● Efficiency of Spend

● Analytics & Reporting New BalanceiOS Mobile Application

Advertizing integration Increased social media interactionProduct awareness and increased sales

Places to Start

Be found.

Can your customer find you?

● Organic Search

● Search Marketing

● Digital Paths

● Ad strategy

● Social Media

● Omni-Channel

Be Found Everywhere

CliniqueIntegrated Facebook App

Facebook campaign for Insider’s ClubXML pulls PHP site for FacebookReview products and share opinions

Be Heard Everywhere

Places to Start

Be heard.

Cross-platform experience consistency matters.

● Audience Analysis

● Experience Strategy

● Mobile Strategy

● Content Strategy

● Retention / Attention

● Content Integration

● Content Lifecycle

Boss RevolutioniOS / Android MobileApplication

Audience analysisInternational content mapping Content workflow strategy

Maximize against the conversion funnel.

Places to Start

Convert.

Add eyes, add clicks, add customers.

● Commerce Strategy

● Experience Strategy

● Mobile Strategy

● Conversion Strategy

● Retention / Attention

● Product Development

● Tactical Execution

● Analytics

Fresh DirectiOS / Android MobileCommerce Application

Digital StrategyMobile StrategyOperational IntegrationProduct Development

Audit & Improve Customer Experience

Places to Start

Lead with experience.

● Audience Analysis

● User Research

● User Testing

● Usability Audit

● Experience Mapping

● Concept Development

● Information Architecture

● Interface DesignAudience analysisInternational content mapping Content workflow strategy

Let User Experience Inform Creative Design

Places to Start

Establish or improve design.

● Audience Analysis

● Mobile Strategy

● Content Strategy

● User Flows / Journeys

● Brand Guidelines

● Clean Aesthetics

● User-Centric DesignNational MuseumMobile Experience Design Concept

Customize High-Value Business Experiences

Places to Start

Create new systems.

● Workflow and process analysis

● Data visualization and dashboarding

● Document and digital asset management

● Portals, Intranets and Extranets

Understand Business Data Quickly and Easily

Places to Start

Visualize your data.

● Discovery & Analysis

● User-centric Design

● Aggregation of Data Sources

● Implementation & Integration

● User Testing

● System Support

Expand your Digital Brand Experiences

Places to Start

Communicate everywhere.

● Cross-platform User

Experience Design

● Native & Hybrid

● Responsive & Adaptive

● API Integration

● Transactional Apps

● Award-Winning Mobile

Experiences

Our Work

CMS Redesign for Web & Mobile

We designed and built a new CMS system for web and mobile marketing of financial advisor tools in support of the more than 4,000 financial advisors that work with LPL for not only financial products, but also clearing services, advisory platform, and technology solutions.

● Web & mobile design

● Adobe CQ5 Implementation

● In strategic partnership with LPL’s technology team and incumbent IT vendors

Pictured: Web and Mobile CMS Design

Our Work

LPL Financial

Design for Web & Mobile

● Completed in coordination with our strategic partner, EMC

● UX consulting and design direction for the overall experience

● Provide a white label solution for use across a range of branded cards

● Increased the usability of their online and mobile account management UIs

Pictured: New Web and Mobile View

Our Work

Barclaycard

Responsive Website Redesign

DOOR3 modernized their existing technology and design, creating a digital presence that allows them to stand out from the crowd.

● UX consulting and design direction for the overall experience

● Move to a new CMS (Drupal)

● Ongoing maintenance and support

● Digital Marketing support for SEO / SEM service and content analysis

Pictured: New Greenhill.com site on desktop and mobile

Our Work

Greenhill & Co.

Automating B2B Marketing Workflow System

DOOR3 designed and built SolutionWorks, an application suite acquired by RR Donnelley that helps financial services and healthcare industry marketing professionals to automate services more effectively.

● Product strategy to create, customize, edit and approve complex financial marketing mailings

● Full lifecycle product design and development (.NET)

● Product Suite and Marketing Site

Pictured: Solution Works Document Creation Workflow and Management System

Our Work

Bowne & Co.

"Strong project management skills – on time and on budget; favorable collaborative skills; strong requirements gathering and assessment skills; strong team of creative and innovative thinkers supported by solid IT staff that delivers."

- David Giroux, VP Marketing & Strategy, RR Donnelley (Bowne & Co.)

Digital Orchestration of Business Processes

DOOR3 designed and delivered a mortgage lending document management and workflow system to digitize a paper-based business.

● Business Process Analysis and Mapping

● Workflow Documentation

● Product Strategy & Design

● Full Implementation & Legacy Integration

● Ongoing Advisory & Support

Pictured: Community Preservation Corporation Online Mortgage Processing System

Our Work

Community Preservation Corporation

“What DOOR3 brought to the table right away were relevant expertise, strategic focus, powerful analytical techniques, the ability to really listen to client needs, and a commitment to delivering value on-time and on-budget.””

- John McCarthy, Executive Vice President & COO, Community Preservation Corporation

Usage & Analytics Tool Creation

Three-year development project for Morgan Stanley which focused on performance and usage analytics tools injected into 250+ internal applications (both .NET desktop apps and web applications via Javascript). The result was the the first known tool at the company to accurately reflected real world performance by observing AJAX impact on user experience. The system currently supports thirty thousand Morgan Stanley financial advisors. It was built and tested under load to support up to fifty thousand transactions per second with a maximum daily load of 100,000,000 instrumentation events.

Our Work

Morgan Stanley

We are not able to show a picture as this is a proprietary, internal application.

Harbortouch Merchant Sales App

● Native iPad App Development

● Harbortouch serves as a payment and transaction processor that facilitates the merchant accounts for over one hundred thousand merchant locations

● Processing in excess of $9 billion dollars annually

● Internal sales tool for on site visits

● Replacement for laptop presentation and printed materials

● Sign up right from the app

Pictured: New Native app for iPad

Our Work

United Bank Card

Bringing Insurance Online

When Surex’s transformed from a brick and mortar to online insurance business, they worked with DOOR3 to create solutions for comparison shopping, plan administration and claims processing online.

● Marketing, education & transactions with form-based application

● Concept, strategy, UX & design

● Ongoing evolution, support and maintenance

● 10x increase in policy transactions

● increase and efficiencies in sales

● Faster ramp-up time for new employees

Pictured: Surex Direct Consumer Site

Our Work

Surex Direct

“The strategy, design and technology that DOOR3 provided increased our efficiency by as much as 10x in some months, provided a better customer experience, and helped us build a reputation within the industry as the most innovative broker in the country.”

- Lance Miller, Owner, Surex Insurance Brokers

Let’s stay in touch.

Stay in touch

Contacts

Alex AsianovPresident, Enterprise Services

212-673-1818 x 101alex.asianov@door3.com

Ellen CowanDirector, Business Development

212-673-1818 x115ellen.cowan@door3.com

Thank you!