Getting Discovered - Hope Is Not A Strategy

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Getting Discovered Hope Is Not A Strategy 16 th June 2014 – Pocket Gamer Connects Don Turner @donturner BlackBerry Developer Evangelist

description

Talk given at Pocket Gamer Connects June 2014 in Helsinki.

Transcript of Getting Discovered - Hope Is Not A Strategy

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Getting DiscoveredHope Is Not A Strategy

16th June 2014 – Pocket Gamer ConnectsDon Turner

@donturnerBlackBerry Developer Evangelist

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HELICOPTER CLONE WITH MARIO STYLE GRAPHICS

50 MILLION DOWNLOADS

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DAY ONE DOWNLOADS

8

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WEEK ONE DOWNLOADS

23

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What went wrong?

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NOONE KNOWS ABOUT YOUR GAME

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217,835GAMES IN ITUNES

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89GAMES RELEASED PER DAY

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DISTRIBUTION DISCOVERY

APP STORES

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Top 3 game discovery channels

Websites / Social

Word of mouth

App stores

0% 10% 20% 30% 40% 50% 60% 70%

Source: Forrester – Mobile App Discovery Best Practices – April 2013

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1. Build genuine relationships with players

to create evangelists

Word of mouth

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"Plague Inc. had a marketing budget of $0. No one had ever heard of it or Ndemic Creations before it released. My approach was simple – make a wonderful game that people want to play. If it is good enough, people will spread the word. I have also been engaging with the players through email, twitter, facebook, shacknews and toucharcade. As the game has grown bigger, so has the amount of people talking about it.”

James Vaughan – Creator of Plague Inc.

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2. Optimise your App Store presence

App Stores

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sensortower.com

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mobiledevhq.com appcodes.com

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3. Build relationships with App Stores

App Stores

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4. Produce interesting content to draw players to

your game

Websites / Social networks

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Stay for the next session

Websites / Social networks

5. Build relationships with the press

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vlambeer.com/toolkit

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All channels

6. Create and analyse your

channels

Clicks twitter link

Installs game

Finishes tutorial

Completes level 5

Buys 100 gems

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Analyses your App Store Data

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SDK embeds into your game to provide detailed usage analysis

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App Stores

7. Publish on multiple

platforms

Word of mouth

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• Discovery much easier – 90% less competitors

• Free device(s)• Developer support• Easy to port / Great performance• Free promotion

App Stores

Websites / Social networks

8. Publish on BlackBerry

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YOUR GAME HERE

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Thank You!

Don Turner@donturner

[email protected]