DON’T BE A MAY FLYand other mobile revenue insight

@robwoodbridge

do it

seeks day 3

seeks immortality

SEEKS THE next 4 hr concert

MAY|BOSS|WEIL CONTINUUM

2,000,000 apps

41apps

150times per day

We check this thing

we install on average41apps

but we use regularly6apps

fucking

Biggest opportunity...ever

but...

fucking

KEVIN CHENGfounder of DON.NA personal assistant app

1. When the service is at a point that the value is obvious to the user

2. When the user relies enough on the service and that removing it would be painful

3. When the company’s roadmap of features is complete

ON REVENUE

Based on UNTETHER.tv episode #470: Putting

context and Donna Moss in your pocket – with

Donna co-founder Kevin Cheng

you are (probably) here1-3 days

why?

CHASING DOWNLOADS = CHASING DEATH

ON GAINING 5000 USERS FOR HIS APP

“It would cost me about $1,000,000 to get 5000 users for our app on iOS and $10,000,000 to get the same on Android.”

KEITH TEAREfounder of mobile social network just.me

THE M-REVENUE EQUATION

ADU (or AMU) = UTiA = $*** ***

* Average Daily Users** Average Monthly Users

*** User Time in App

Mobile is the new smoking

1. Advertising

2. Freemium

3. Premium

4. Data

MOST PROMINENT REVENUE MODELS

CREE LAWSON

This episode will be live October 24, 2013

BRIAN WONG

To see more about KIIP, watch episode #468 on

UNTETHER.tv

65 million users +

$251 million raised

3.5% conversion rate

96.5% will NEVER pay

To see more about Evernote,

watch episode #458 on

UNTETHER.tv

JACQUELine THONG

See more about UBIQI HEALTH on UNTETHER.tv

episode #423

Build a great product that people want to use

Apps are deliberate revenue channels

Focus on elongating the life of your app - be the

oldest Mayfly

Downloads

are

bullshit

Thank you!

rob@UNTETHER.tv

visit UNTETHER.tv for a free white paper on increasing

mobile revenue