Don't be a Mayfly - and other mobile revenue insight
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Transcript of Don't be a Mayfly - and other mobile revenue insight
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DON’T BE A MAY FLYand other mobile revenue insight
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@robwoodbridge
do it
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seeks day 3
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seeks immortality
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SEEKS THE next 4 hr concert
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MAY|BOSS|WEIL CONTINUUM
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2,000,000 apps
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41apps
150times per day
We check this thing
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we install on average41apps
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but we use regularly6apps
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fucking
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Biggest opportunity...ever
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but...
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fucking
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KEVIN CHENGfounder of DON.NA personal assistant app
1. When the service is at a point that the value is obvious to the user
2. When the user relies enough on the service and that removing it would be painful
3. When the company’s roadmap of features is complete
ON REVENUE
Based on UNTETHER.tv episode #470: Putting
context and Donna Moss in your pocket – with
Donna co-founder Kevin Cheng
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you are (probably) here1-3 days
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why?
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CHASING DOWNLOADS = CHASING DEATH
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ON GAINING 5000 USERS FOR HIS APP
“It would cost me about $1,000,000 to get 5000 users for our app on iOS and $10,000,000 to get the same on Android.”
KEITH TEAREfounder of mobile social network just.me
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THE M-REVENUE EQUATION
ADU (or AMU) = UTiA = $*** ***
* Average Daily Users** Average Monthly Users
*** User Time in App
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Mobile is the new smoking
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1. Advertising
2. Freemium
3. Premium
4. Data
MOST PROMINENT REVENUE MODELS
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CREE LAWSON
This episode will be live October 24, 2013
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BRIAN WONG
To see more about KIIP, watch episode #468 on
UNTETHER.tv
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65 million users +
$251 million raised
3.5% conversion rate
96.5% will NEVER pay
To see more about Evernote,
watch episode #458 on
UNTETHER.tv
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JACQUELine THONG
See more about UBIQI HEALTH on UNTETHER.tv
episode #423
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Build a great product that people want to use
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Apps are deliberate revenue channels
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Focus on elongating the life of your app - be the
oldest Mayfly
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Downloads
are
bullshit
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Thank you!
visit UNTETHER.tv for a free white paper on increasing
mobile revenue