Hacking industry analysis: Analyst relations for startups

Donnie Berkholz, Ph.D. Research Director

Heavybit, August 2015

Why bother? Three reasons

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http://blog.gardeviance.org/2012/07/adoption-cycles.html

Market landscape

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Wikipedia: asuscreative

Learning from the mistakes of others

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Your company’s lifecycle

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Hack the firm

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Taxonomies and shape-like rankings

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Influence the analyst

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Wikipedia: blapan

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Wikipedia: storkk

Nail their timing

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Broaden your relevance

Wikipedia: Dragons flight

Take-homes

•  Know thyself and thine analysts •  Learn & teach •  Master the relationships

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Questions? Donnie Berkholz Twitter: @dberkholz donnie.berkholz@451research.com

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Some images from this presentation are Creative-Commons licensed.

https://creativecommons.org/licenses/by-sa/ https://creativecommons.org/licenses/by/

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